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Seedling brokers have to do the seedling resources are complete, the seedlings are low, and the seedlings are dug effectively, and the seedlings are raised individually.
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The basic skills that future seedling brokers need.
1.Expertise:
What is done well must be professional. The broker should have a comprehensive understanding of the habits, origin, holdings, adaptability and landscape effect of the seedlings in the project in order to be able to stand on the ground, which of course requires years of accumulation. Expertise plays an extremely important role for seedling brokers.
You must know more about the habits and effects of seedlings than designers, and know more about the planting and maintenance of seedlings than construction personnel, in order to be comfortable in this industry.
2.Market Information:
3) Information needs to be collected, organized, analyzed, and changed.
4) Use effective means to transform these information resources into their own advantageous resources.
3.Business Philosophy 1) To sell seedlings, first learn to sell individuals, and then sell your ideas, so you must learn to market first. Marketing includes marketing and merchandising, marketing is to make the product sell well, and marketing is to sell the product well.
2) Operation system: quality, reputation, service.
Because brokers rely on the personal ability and reputation of brokers to carry out brokerage activities, and the business philosophy runs through the entire brokerage activities, which is the foundation of success. The quality of the broker is the asset of the broker, and the business philosophy of the broker is the soul of the entire brokerage work. I believe that it is necessary for us to cultivate our professional qualities and improve our professional knowledge, business skills and service levels; At the same time, we continue to sublimate our business philosophy to maximize our services.
3) Do the market in the off-season, and do the sales in the peak season.
Our seedling industry has an off-peak season; What to do in the off-season? I think if we think of our brokerage as chopping wood, then we should sharpen our knives in the off-season. Use the off-season to visit, communicate and harmonize with upstream and downstream customers to create a good business environment; Then, the advantages and disadvantages in the previous stage of operation are summarized and adjusted. Then investigate, analyze, and study the deficiencies in information resources in the previous stage.
And in this stage, learn and improve, so that the off-season is not empty, and the peak season is not panicked.
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It's easy to do, as long as you have the funds and connections, this broker is easy to do, if it doesn't matter, advance your own funds to buy saplings, seedling farmers have always settled on the ground, and this kind of goose plucking is not something that anyone can do.
And then you don't have to do it yourself, and you can't collect the money anymore, then you're miserable, a big project, and you're dead.
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1. All seedling brokers - flower brokers appear for the reason:
After the reform and opening up, a large number of individual and private nurseries emerged, squeezing the state-owned nurseries aside, and urban landscaping was mainly managed by the first and was not completely marketized. Under the circumstance that the market development is not very sufficient, seedling farmers produce a large number of products and do not know how to sell, and landscaping needs more seedlings and do not know where to buy, and there is a situation where production is large, demand is large and circulation links are weak. The weak link in the middle urgently needs someone to make up for it, and some large planters with strong market awareness and flexible minds have contacted a large number of people in the process of selling their own flowers and trees, mastered a lot of information, and spontaneously assumed the role of brokers.
Seedling Brokers - Flower Brokers constitute Type 1, flower and tree producers, they are also engaged in seedling circulation.
2. Flower and tree sellers, they are stationed in the market all the year round or go north and south to engage in seedling purchase and sales activities, this part of the people is commonly known as "the grandfather".
3. Garden companies, they are engaged in seedling production, garden engineering, and also engaged in seedling trading.
4. Information officers, some people who grasp market information, they act as intermediaries to sell seedlings and extract commissions.
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