How to do market research when opening a restaurant?

My: First, the market research structure before opening a store, we should pay attention to the research of the population living around the store before opening a store. What kind of people there are, what kind of consumption is needed, and investors also need to look at the "dishes" and eat the "meals".

Some investors and operators with a good eye should study the following ten points in this regard, such as the changes in the total population and population of the surrounding communities and communities, and demographic factors such as passers-by and marginal customers; Demographic composition. There are not only urban people, but also new Shanghainese from other places, as well as foreign residents in Shanghai, which kind of people are the majority, which will affect the quality of business; Population density. For example, around the business district, it is necessary to distinguish the population of the main business district, the secondary business district, and the marginal business district.

2. Market analysis before opening a store 1. Market geographical characteristics: regional landform, ** region, the center of the city. 2. Characteristics of market climate and terroir:

Climatic conditions have a great potential relationship with consumers' eating habits. 3. The GDP of the market where the enterprise is located in the current year, as well as the data of the past years. 4. The investment status of the market.

5. Tourism data that has a greater impact on the catering market, especially the number of tourists received in the past year, and whether it is a development trend or a declining trend. 6. The per capita disposable income of local urban residents, the average salary of employees in the city, and the proportion of income from catering consumption are used as the reference basis for restaurant pricing.

Hello, if you want to do catering, you have to investigate the consumer groups in the surrounding markets. The surrounding market environment.

Our catering industry market research must be based on the geographical location. mobile people and so on.

Leave it to a professional company. You can also learn about the local culture, the neighborhood**, eating habits, office staff, consumption habits, and so on.

Hello, for the market research in the early stage of the store, if the merchants choose a city that they are relatively unfamiliar with, then they need to work a little more in this regard, because they themselves do not have a very in-depth understanding of the tastes and consumption levels of the locals. One of the more traditional methods is to distribute some questionnaires, because compared to other methods, although this method is more stupid, it is still relatively easy to achieve results. In addition, this is a common practice that merchants have chosen more, so they have done some experiments in the front, and this method is still being used, which shows that it still has a certain effect.

Compared with other methods, questionnaires can get more realistic survey results more quickly. Of course, not all people want to do this kind of survey, because people have their own things to do. In response to such a situation, merchants can take some small gifts to give them, so that both parties can get what they want.

First select the content to be investigated, list some questions, you can make a questionnaire, determine the object to be investigated, and then go to the large, medium and small restaurants and restaurants to conduct a survey.

There are many categories of catering industry, generally large, medium and small restaurants, including drinks, barbecue, cakes, marinated vegetables, raw seafood, special diet, regional eating habits, farmhouse, Western food, fast food is not included, the major categories are also divided into small categories, and there are special categories, carefully not a hundred thousand words can not be written, you have to say what kind of market research you do.

For your fast food restaurant, the advice you would give is:

1. Use a notebook to record how many restaurants there are around you.

2. Go to each restaurant to observe all day, look at the door, and use your mobile phone or small book to record how many people have eaten all day today (don't be shy), remember. Look at each restaurant all day, don't be lazy or ask someone, the data you get yourself is the most accurate.

3. Summarize how many customers each store receives a day, if they are brands, yours is private, take out the data of the loudest brand store and compare it with it, if it can sell 1,000 fast food per day, then you can sell about 200-600 copies when you open it near here. This is how it is converted. If you are a brand store and someone else is a private store, if you can sell 600 copies, you can sell more than 1,200 copies.

4. If the conclusion of the investigation comes out, there are not many people around who eat fast food. You don't need to set up shop here.