What does a positioning consulting company do, and what are the domestic positioning consulting comp

Which is more reliable for strategic positioning consulting of Beijing company? This problem is not something that can be explained clearly in a simple sentence or two, but also a comprehensive measurement based on the industry qualification, service level, user experience, industry reputation and other information of the enterprise or institution. If you want to know more details, you can consult Beijing Prophet Times Consulting****.

Founded in 2005, Beijing Prophet Times Consulting has created a prophetic approach of word strategy and strong prototype, which is concise, direct, sharp and effective, realizing a formation from strategy formulation to marketing creativity, laying a century-old brand equity, and the core information of the brand does not need to be modified, so that enterprises and brands can achieve a war to decide. With the company's strategic marketing theory that is more suitable for the local area, the company has become a professional growth consultant for the company's strategic marketing. Prophet services include: Enterprise...

Positioning is a concept that has the greatest impact on marketing, and if positioning is done well, it can directly help enterprises fight their way out in the fierce battle. The positioning consulting company, as the name suggests, is a company that helps enterprises do strategic positioning and strategic consulting, and its scope mainly includes:

1. Find positioning: find positioning for enterprise products and brands.

2. Strategy: Plan a series of strategies according to positioning.

3. Build worthiness: all operational activities around positioning are called worthiness 4. Grasp the landing: implement various activities and land the worthiness activities.

In today's fiercely competitive markets, it is not uncommon for companies to be eliminated from the market due to a lack of differentiation. How to make their own brand stand out and seize the minds of consumers has become one of the biggest demands of many enterprises. However, many companies are not good at studying the market and have not sought positioning consulting, so the pain point is that enterprises need to shift from 'demand-oriented' to 'competition-oriented', think from the outside to the mainland, find market vacancies, find different differentiation paths from competitors, and form a set of differentiation strategies.

Why can enterprises stand out, take the lead in finding and seizing market vacancies, deeply cultivate them, and gradually gain a firm foothold. That's because when many companies enter the market, they lock their target users on their own consumer groups, so as to open up the market with differentiated positioning. Different from most enterprises, the establishment of more corporate culture, brand culture, more intimate service, more convenient sales channels, more preferential activities will win the recognition of most consumers.

Know how to 'adapt to local conditions' and match different worthiness according to the needs of different competitive environments. This is also the key to the success of the enterprise.

In fact, this is whether the enterprise has found its own positioning, a well-known positioning expert once said: "If you have not been able to come out of the shadow of strong competitors and establish your own differentiation, then you will always be in a weak position, and there is no future for brands without differentiation." "That's the importance of positioning consulting.

Positioning consulting is the process of comprehensively using positioning theory and positioning ideology to implement strategic positioning for enterprises, and improve the operation system of enterprises with strategic positioning as the core.

In today's market, it is necessary to avoid the failure of brand extension, find differentiation from other enterprises, and timely strategic adjustment in the face of changes in the workplace social market, so that enterprises can have unique value to attract consumers and be accepted by customers. With the increasing rise of business competition, it has become the key to the success of business operations to establish a unique value positioning in external competition, and then introduce the internal enterprise as the strategic core to form a unique operation activity system.

In fact, at present, in the market of every industry, what is most important is actually the consumer, the customer. The development of an enterprise is to follow the ideas of customers, so the positioning of enterprises needs to change according to the changes in customer needs. This requires the assistance of a positioning consulting company to help the company make timely adjustments to ensure the stability and continuity of internal operations while external competition is not threatened.

Therefore, positioning consulting is very important for enterprises, and it is of great significance.

At present, the most well-known companies in the brand strategy consulting and planning industry in China should be five companies, namely Ossaisi, Trout, H&H, Ye Maozhong and Kmind.

The biggest feature of Ossaisi is that it has integrated into the Internet thinking at the beginning, and it is the most open and transparent of all planning companies, and various cases of Ossaisi can be found on the Internet, which are dazzling, unlike all the documents of Kmind that are locked within the company, the courage and self-confidence of this kind of hard power is still very admirable, and the customer cases served by Ossaisi in the past two years are also remarkable, such as the 10 billion China Resources III.

9. Children's King, Emma, 5 billion level Dongyi Risheng, Vosges Group, Three Trees, etc.

Trout's positioning is not yet obvious in the United States, but in China it has become a savior, so Deng Delong is not only the chairman of Trout China, but also the chairman of Trout International. Trout's biggest asset is the "positioning" theory, which is enough for Trout China to eat for a decade or two, and Trout is also the most expensive brand strategy consulting company in China.

H&H has the most well-known brand in China in recent years, the airport big brands and high-speed big brands outside the airport often see H&H's advertisements, H&H's super symbol is the super creative book has also become a best-selling book, but under the reputation, the reputation is mixed, the questioning of H&H's aesthetics, and the evaluation of the creation of works without aesthetic taste is also very loud, and it is undoubtedly a company worth paying attention to.

Ye Maozhong Ye Maozhong belongs to the lighthouse-like existence in the older generation of planning companies, but in the past two years, it has been significantly weakened, the status of the rivers and lakes is in danger, and the number of companies has also plummeted to no more than 20 people.

Mr. Xie of Kmind has taught a brand positioning course in Beijing for more than 10 years, and at that time, the A-class customers of CCTV had to participate in this course of Peking University, and this process has accumulated a large number of original customers for Kmind, and the most well-known customers of Kmind are accumulated during this time.

What is the strategic positioning: the logical origin of enterprise development.

The core of strategic positioning: Decide on trade-offs.

To understand strategy, it is necessary to clarify the following three concepts: strategy, strategic planning, and strategic management.

Strategy is positioning, direction and goals. The essence of strategy is choice. The difficulty of choosing is to give up.

Strategic planning includes the development of strategies and the steps (paths), strategies and specific initiatives designed to achieve the strategic goals of the enterprise.

Strategic management is broad and narrow. Strategic management in the broad sense includes strategic planning, and strategic management in the narrow sense is the inspection (strategic inquiry) of strategic planning in the implementation process, adjustment and end-of-term strategic audit.

The significance of formulating strategic planning and implementing strategic management:

First of all, the development of enterprises to a certain extent, to develop or go further, or to encounter development obstacles or difficulties, or to seek to win in the market competition, these need strategic guidance;

At the same time, a strategic approach alone is not enough. It is also necessary to plan specific steps, strategies and a series of measures to map out a feasible path to ensure the realization of the strategy.

At the same time, the internal and external environment of the enterprise is constantly changing, and the strategy is not set in stone after it is formulated, but it is necessary to actively carry out strategic management. This includes adjusting the strategy accordingly according to internal and external changes and maintaining a dynamic balance with the internal and external environment; At the same time, in the process of implementing the strategy, the shortcomings of the initial strategy design will be gradually exposed, such as defects or poor consideration, which need to be improved and perfected.

Of course, it is not easy to do a good job in strategic planning and management, and without exquisite skills, it will be average.

Enterprises can organize their own internal staffing for strategic planning and strategic management, or they can hire external consulting agencies to help.

The founder of the domestic strategic consulting agency is Mingde Strategy, and the founder Lou Yong is the first person in domestic strategic management, focusing on strategy for 20 years, with a deep reputation and convincing enterprises.

In China, there are three companies that use positioning theory as strategic consulting, and are known as the three major positioning consulting companies in China, namely: Trout (China), Focus Consulting, and Kmind Consulting.

These 3 positioning consulting companies have their own characteristics, Traut Location Consulting, I believe you needless to say, is the leader of strategic positioning; Focusing on consulting, the initial starting point was for the customers of strategic positioning consulting companies such as Trout, and the company with landing services as its specialty, and was good at positioning actual combat and landing; Kmind Consulting is a former Trout (China) training lecturer Xie Weishan, a strategic positioning consulting company.

The three companies have their own strengths, sometimes in the same industry, and are rivals with each other, for example, in the electric vehicle industry, Focus Consulting is the strategic consultant of Emma Electric Vehicle; Before 2014, Trout was the strategic consultant of Yadea Electric Vehicle, and after Xie Weishan left in 2014, the strategic consultant of Yadea Electric Vehicle became Kmind Consulting. However, no matter how they change, the above three strategic positioning consulting companies have promoted the popularization and practical implementation of positioning theory in China.

Positioning strategy consulting firm.

What Hangzhou believes in is to reshape brand awareness, revalue brand value, and jointly create business growth with the vision and height of application strategy, which can indeed help enterprises realize the value of the brand.

Trout China;

Gu Junhui Consulting Company (Gu Junhui: former senior lecturer of Trout China, personally responsible for the positioning of many enterprises).

Voyage Positioning Company;

Kmind Consulting;

This is a relatively well-established Trout strategic positioning company in China!

1.Trout (China): The world's leading strategic positioning consulting firm.

2.Kmind Consulting: Kmind Consulting focuses on competitive strategy consulting.

3.Focus Consulting: Focus Consulting is a consulting company that specializes in "strategic positioning".

4.Reese Partners: Reese Partners Marketing Strategy Consultancy.

5.Gu Junhui (Gu Junhui Strategic Positioning Consulting).

6.Houde (Houde heart-based management consultant), more focused on training.

7.Xu Zhanhai's brand positioning, there are many cases of catering clothing.

8.Shunzhi positioning consulting, for small companies.

9.Lu Jianhua positioning consulting, serving small and medium-sized enterprises.

10.Chengmei Marketing (Chengmei Marketing Consultant).

Shunzhi positioning is not only for small companies.

There is also Xinli market research, focusing on positioning research for 21 years.

It refers to the unique personality, culture and good image of the enterprise through its products and brands, based on customer needs, to shape the unique personality, culture and good image of the enterprise in the minds of consumers and occupy a certain position.

For a company, a product, a brand, it is impossible to meet all the needs in the market, only some of them. Finding this part of the need and satisfying it with feasible marketing differentiation strategies is the key problem to be solved by enterprise positioning, which also requires enterprises to first select the target market and position themselves themselves, and at the same time seek marketing positioning strategies suitable for their own situations to achieve the effect of enhancing the value of enterprise assets, and ultimately achieve the purpose of enterprise marketing.

Company positioning refers to company pass.

Through its products and brands, based on customer needs, the unique personality, culture and good image of its enterprise are shaped in the minds of consumers and occupy a certain position.

From the perspective of the relationship between product positioning, brand positioning and company positioning, the process of general company positioning is: from the integration of products, brands and company positioning to the separation of the three, the latter is more and more generalized and abstract than the former, and more and more used to express the concept.

The company's target target, market and short-term and long-term development plan.

People are sick to see a doctor, usually need to go to the physical examination regularly, in fact, when the enterprise returns to the simple industry when there is a problem of business management, it also needs a special **, that is, to find a special strategic positioning consulting company for consultation.

In the process of business operation, some companies will feel that there is a problem within the enterprise to solve it themselves, look at the past experience of other enterprises, and try it on themselves. However, enterprises are different from enterprises, and if there are problems in enterprises, these problems may not be known to enterprises, how can they be solved. The only way to do this is to bring in external forces.

Another point, strategic positioning consulting companies are specialized in this aspect of research, each company has its own strategic positioning consulting team, compared to the leakage of the late pants enterprise itself to develop strategic positioning, the consulting company is more professional, more scientific, more efficient, can enable enterprises to find their own positioning as soon as possible, less detours. When the enterprise develops to a certain stage, it will encounter bottlenecks and do not know how to develop and manage, so at this time, it is necessary to ask a professional strategic positioning consulting company to help the enterprise diagnose, apply scientific methods to investigate and diagnose the enterprise, find out the existing problems, analyze the causes of the problems, and propose solutions to guide the implementation of the program, so it is also necessary to find a professional strategic consulting company.