What is advertising strategy, what is marketing strategy, can you introduce some good books? Call fo

1 Creativity - Not the only text gluttony for advertising people (Chinese-English version) James Webb Young.

2 Thus became a sales champion (US) Hopkins, by Raman; Translated by Yang Yuming.

3 Marketing power (A brand lightning to win the Chinese market) Liu Jack.

4 Philip Kotler, the Father of Modern Marketing, Translated by Philip Kotler: Marketing, translated by Yu Lijun.

5 Purple Cow (American) Gao Ting, translated by Shi Nuo.

6 Games Than You Can Talk (Revised Edition): A Complete Collection of Presentations, Meetings, Training, and Communicative Games (US) Edward Scannel, John Newstrom.

7 The First Practice of Sales: **Sales and Closing Skills (4th Edition) (US) by Xie Fuman, translated by Ji Yan et al.

8 360-degree brand communication and management (US) Blair et al., translated by Hu Bo.

9 The Fifth Wave of Fortune by Pitzel, translated by Xu Fengzhi.

10 100 Marketing Cases That Will Make You Amazing Edited by Huang Jingqing.

11 Why Customers Buy by Anderhill, translated by Liu Shangyan.

12 PR First - Advertising Second (US) Rees, A), Rees, LTranslated by Luo Han and Yu Qi.

13 Customers are also crazy: creating a revolutionary all-round service (US) Blanga, (US) Powers (US) Bowles, Zhang Chunbo, Zhang Jiang, Li Weihong Translation.

14 Practical Handbook for Regional Managers: Being an Excellent Regional Manager Edited by Huang Kun.

15 Sales Giants: Big Business (Big Orders) Sales Training Manual by Wlakeham, translated by Shi Xiaojun.

16 Marketing Management (New Millennium Edition, 10th Edition) by Mei Kotler, translated by Mei Ru and Mei Qinghao and Zhou Anzhu.

17 The marketer's self-marketing Wang Zhongqiu.

18 Competitive Selling: The Six Keys to Simplifying Corporate Sales by Peggy, translated by He Yong.

19 Product Listing - Practical Methods for New Products to Quickly Cut into the Market by Liu Yongju.

20 Practical manual for second- and third-tier markets, edited by Huang Kun.

21 Growth Force by Charan, translated by Sun Heying and Zheng Lian, translated by Dolan et al., translated by Dong Junying.

23 Quality of Service Written by Shan Fangxiong, translated by Bao Yonghua and Fang Musen.

24 Marketing Warfare (Revised Edition) (US) Al Reese, Jack Trout.

25 Analysis of Market Competition Strategy and Best Strategy Selection Yu Shiwei Lecture, edited by Times Guanghua Book Department.

Advertising strategy is the use of which combination of advertising activities, including in what media (newspapers, television, online magazines, outdoor**, etc.), at what time, and at what frequency to carry out, in order to achieve the maximum coverage of the target audience of the strategic combination.

The marketing strategy is a little broader, including advertising strategy, in addition to ** strategy, etc.

It is recommended to take a look at the books on marketing management, mainly marketing management, advertising, retail, etc., and you can look at consumer behavior, public relations management, etc.

Look at the marketing to look at the foreign ones, they have been doing this for many years better than us.

The E-Myth Revisited by Michael Gerber is a Chinese book: E-Myth Mastery (Mastering the Myth of the E-Era).

innovation and entrepreneurship by peter drucker》

This book is a tough nut to chew, especially the first chapter, but it's a great guide for entrepreneurs in many ways, especially "Corporate Strategy" and "7 Opportunities for Innovation."

seo book by aaron wall》

Aaron's SEO guide is thorough, straightforward, and honest. Now the book format is no longer valid, and instead of his SEO training program, a monthly subscription can be made using PayPal. We still got our money's worth.

Aaron's blog also has excellent content, and his tools , especially the Firefox browser-based SEO plugin, are well worth checking out.

Advertising is a part of the marketing strategy, a link. The marketing strategy is a comprehensive strategy plan for the whole process from product generation, pricing to sales channels to the best way. Advertising can be part of the final stage, and its strategy is the advertising strategy.

The marketing book is here.

There are many, and they are all written by world masters, and they tell a lot of marketing strategies, and they are very detailed. I have benefited a lot from reading it, and I hope it will be helpful to you as well.

Advertising strategies include:

1. The advertising strategy adopted in conjunction with the product strategy, that is, the advertising product strategy;

2. Advertising strategy adopted in line with market objectives, that is, advertising market strategy;

3. The advertising strategy adopted in conjunction with the marketing timing, that is, the advertising timing strategy;

4. The advertising strategy adopted in conjunction with the marketing area, that is, the advertising strategy;

5. Advertising performance strategies adopted in conjunction with advertising performance. The advertising strategy must focus on the advertising objective, which varies from product to product, from person to person, from time to time, from place to place, and should also be in line with consumer psychology.

Four strategies and skills for advertising and marketing:

1. Brand marketing.

If an advertising company wants to carry out brand marketing, it must ensure the quality of products and services, which is the necessary premise and foundation. In addition, it is important to consider the individuality of the product, which is also known as a differentiated business philosophy.

Through differentiated management, so that customers have a certain recognition and recognition of the products produced by their own company, then when they choose this product, they need less and less reason, more perceptual recognition of the brand, in the invisible, establish the brand prestige of the product, so as to ensure the smooth realization of brand marketing.

2. Audience marketing.

If an advertising company wants to carry out audience marketing, it must be consumer-centric, and carry out unified product allocation and market macro-control according to the needs of consumers. All marketing activities carried out by Prophet Marketing Brand Introduction Advertising Agency should be carried out according to the preferences and interests of the audience, and the opinions of the audience should be positive to maintain the relationship with the audience.

3. Relationship marketing.

In order for an advertising agency to engage in relationship marketing, it is necessary to establish a relationship of mutual trust and long-term cooperation with all aspects of society related to the advertising agency. The so-called various aspects of society, including other advertising companies, target consumers, potential consumers, and other management departments.

As its own, on the basis of maintaining appropriate profits, it is necessary to make appropriate concessions and make appropriate concessions, so as to occupy a more powerful advantage in the future market competition. In addition, advertising agencies should vigorously maintain their existing relationships to prevent the loss of customers.

4. Ecological marketing.

Advertising companies, as profit-making enterprises, must first consider how to maximize profits. But everything should pay attention to the word "degree", beyond this degree, it will be the opposite.

For outdoor advertising companies, they should make breakthroughs in meeting consumer needs and public interests while satisfying their own company's vested profits. It is necessary to actively establish a good social image of the company in the hearts of consumers, set a model in the same industry, and make the audience more emotionally inclined to the company.

The company's marketing strategy includes: product strategy, strategy, strategy and channel strategy. It is written as follows:

First, according to the product or marketing mix required by buyers, a market is divided into a number of different groups of buyers, and their contours are described, that is, market segmentation, the theory was put forward by the American marketer Wendell Smith in the mid-50s of the 20th century. 2. Select one or several markets that you are going to enter, that is, the target market. 3. Establish and disseminate the key features and benefits of the product in the market, i.e., market positioning.

The first is market segmentation, which is the process of dividing an overall market into a number of specific sub-markets with common characteristics according to the differences in consumer purchase behavior, market segmentation is not from the product, but from the different needs of consumers, it includes geographical segmentation, cultural segmentation, psychological segmentation, and behavioral segmentation. Identify the target customer group through market segmentation. When the market is segmented and the target customer group and market direction are determined, it is also necessary to accurately position the selected target market.

Positioning refers to targeting potential customers and occupying a powerful position in their minds, for example, when you want to buy herbal tea drinks, you will first think of Jia Duobao and Wang Laoji, when you want to buy instant noodles, you will think of Master Kong and Tongyi, and when you mention the best pot, you will think of Haidilao and so on. And Jiang Xiaobai, which we often see, first subdivides the entire market through the STP strategy, looks for the blue ocean in the red ocean market, accurately positions itself, and then combines their respective network marketing, differentiated marketing and other means to quickly seize the market and build their own brand.

Communication, communication, communication, marketing is all about communication.