What is club marketing, the relationship between corporate club marketing and club marketing

1) Send corporate public relations personnel and target enterprises to carry out interactive thematic public relations activities, so as to attract target customers, and thematic activities are easier to obtain the emotional recognition of customers. (2) Soliciting members to participate in activities through newspapers, magazines, etc., although it costs a certain amount of money, the list of customers obtained is basically high-quality club customer resources. (3) By distributing leaflets or carrying out ** activities in public places to obtain customers, although its cost is low, but the effect is not very ideal.

4. Club marketing communication strategyClub marketing is one of the representatives of the typical two-way communication marketing action model, so whether the club marketing action can be implemented, the club marketing strategy formulation is a very important part. (1) Develop communication tools. In order to let the club's customers understand your company at a deeper level, and trust and be loyal to your company, all of this needs to be achieved with the help of communication tools, such as club member publications, CD-ROMs, corporate culture dynamic display boards and special CD-ROMs.

2) Clarify communication channels. How to provide more personalized service to every customer of the club, so that they have deep emotions for the club's behavior, the smooth communication channels with each other is an indispensable bridge, as for the communication channels can be varied, such as service staff visits, communication, thematic meetings, community activities Songyan, tracking services, DM letters, etc., in short, the channel should be as wide and deep as possible. (3) Frequent flyer program development.

It is necessary to develop different reward plans according to the membership customers of different periods, and the reward plan can be divided into two types: basic preferential and special preferential policies, so that customers with different degrees of loyalty to the brand can feel the unique emotional culture, and at the same time, customers are also motivated to do better and return more. For example, point exchange, gifts, regular seminars for old customers, feedback information through questionnaires, so that old customers become the club's suggesters and communicators; Through self-driving tours and other activities, they have a sense of pride in participating in the activities and actively participate in the ranks of Shengyuan volunteer propagandists. (4) Carry out theme activities.

Whether the club can give customers a sense of acceptance and belonging depends on whether it can be widely recognized by the society. It is necessary to take the initiative to organize various activities jointly with relevant departments and industry associations.

A club product is anything that can be marketed, used and consumed by people, and can satisfy a certain need of people, including tangible items, intangible services, organizations, ideas, or combinations thereof.

Club products can generally be divided into five levels, namely core products, basic products, expected products, accessory products, and potential products. The core product refers to the direct benefits and utility provided by the overall product to the buyer, and the basic product is the macroscopic of the core product.

Expected product refers to a set of characteristics or conditions that customers expect to get when purchasing a product, a coded bridge product refers to a product that exceeds customer expectations, and a potential product refers to the improvement and change that a product or development may produce in the future.

Social features: Clubs with sports as the main activity content have a good social function. Many people participate in team sports for the intimacy and hope of belonging in sports.

Entertainment Gong Clan Brigade Energy:One of the most important activities for club members is entertainment.

Mental function: A successful club can play a role in meeting the three needs of safety, status and socialization.

Strength function: Once a person becomes a member of a certain club, he or she may build up more confidence and feel the strength of the collective.

Related Notes:

The general club is a closed management, set catering, conference, entertainment as a whole, the senior club is not a high-end place, no matter how good the decoration will be old, the human factor, the service factor is the key to the club's long-term strength.

In addition, since clubs are still social occasions, members generally get along with others in a specific professional capacity and maintain their own good behavior. Some high-level clubs have a wife's activity room to enhance communication between members' families, and if the wife does not participate in club activities, it is generally more reassuring, because the top club is actually another formal social occasion.

The above content reference: Encyclopedia - Club.

The purpose of the club is to provide a platform for group activities and social networking, where like-minded people come together to pursue a common interest, hobby or goal.

Clubs can gather people who are interested in a particular interest or hobby. For example, clubs, sports clubs, book clubs, etc., provide opportunities for members to share and develop their hobbies. Academic clubs are usually made up of people who are interested in a certain subject or field, and they can promote academic exchange and academic development through discussion, research, and sharing knowledge.

Some clubs are committed to contributing to society, helping the community and the underprivileged through volunteering and philanthropy. The purpose of these clubs is to improve society and benefit others through service. Professional clubs are usually made up of professionals and are designed to provide resources and opportunities for professional development, such as networking, vocational training, and employment opportunities.

Precautions for joining the club

1. Choose the right club: Choose the right club according to your interests and needs. Consider factors such as the content of the club's activities, location, timing, membership dues, etc., and match them with your interests and time.

2. Understand the rules and regulations of the club: Before joining the club, understand the rules and regulations and internal regulations of the club. Understand the rights and obligations of members, as well as the club's code of conduct and activities.

3. Participate in positive activities: Actively participate in various activities of the club, such as training, competitions, social gatherings, etc. This will not only improve your skills and knowledge, but also build good interpersonal relationships.

4. Respect for others and cooperation: In the club, we should respect the opinions and rights of others, and maintain a good cooperative relationship with teammates and club members. Follow the rules of the team, help and support each other, and pursue the club's goals together.

Strength function: Once a person becomes a member of a club, he or she may build stronger confidence and feel the strength of the collective.