Top 10 domestic sports brands, domestic sports brands

There are many domestic sports brands, which everyone is familiar with, such as Li Ning, Xtep, Anta, Hongxing Erke and so on.

1. Li Ning. Founded in 1990, after 20 years of exploration, Li Ning Company has gradually become a leading international sports brand company representing China. Li Ning Company adopts a multi-brand business development strategy, and in addition to its own core Li-Ning brand, it also owns the Lotto brand, the Aigo brand (AIGLE) and the Z-DO brand.

Li-Ning basketball shoes, running shoes, etc., are deeply loved by consumers.

2. ANTA. ANTA is a well-known branded sportswear company in China, principally engaged in the design, development, manufacture and sale of sportswear, including sports footwear and apparel under the "ANTA" brand. The company was established in 1994 and is headquartered in Jinjiang City, Quanzhou, and is chaired by Mr. Ding Shizhong.

The spirit of the ANTA brand transcends the boundaries of countries and cultures, and integrates the "spirit of sportsmanship beyond oneself" into everyone's life. ANTA plays a pivotal role in the top 10 domestic sports footwear brands.

Degree. Founded in 2003, 361° Group is a comprehensive sporting goods company integrating branding, R&D, design, production and distribution, its products include sports shoes, clothing and related accessories, children's clothing, fashion and leisure and other categories, the group was founded in 2003, and has become one of the leading sports brand enterprises in China under the guidance of the spirit of becoming a global respected brand model.

4. Xtep. Founded in 2001, Xtep is a large-scale fashion sports and sporting goods company. Xtep adopted a differentiated marketing strategy and pioneered the endorsement of sporting goods by idol artists and achieved unprecedented success.

Fashion, avant-garde, freedom and rebellion interpret the "Xtep" brand culture, high taste, high pursuit and strong innovation ability and vitality give the core value of the "Xtep" brand, in 2011 sponsored La Liga Villarreal, becoming the first Chinese brand to sponsor La Liga.

5, Hongxing Erke.

to be no .1. "What is advocated is a tenacious and hard-working spirit, the determination and courage to dare to be the first in the world and strive to be the first, and the unremitting pursuit and strong fighting spirit. Hongxing Erke represents the desire and pursuit of success and championship of people with lofty ideals who do not succumb to mediocrity, and is the spiritual transcendence and extension of the Olympic spirit, corporate philosophy, and consumer psychology of "faster, higher, stronger".

6. Peak. The main consumer group of the Peak brand is positioned at basketball players and basketball enthusiasts aged 18-30, and the radiation range is sports enthusiasts aged 14-35. The product positioning is dominated by professional, comfortable and wear-resistant professional basketball equipment, leading the trend of casual fashion shoes and clothing.

Advocate the enterprising spirit of constantly overcoming oneself and challenging the limit, advocating perseverance to strive for ideals and goals, and win the first life realm.

7, Jordan. Jordan basketball shoes are a kind of sports shoes designed by the Nike brand based on Jordan's personal production, mainly basketball shoes. Jordan's basketball shoes are mainly worn by basketball enthusiasts.

Because of its comfortable, fashionable design and good protection performance, it is deeply loved by the majority of basketball enthusiasts.

8. Noble bird.

From 2008's "noble bird, no one can stop it", to 2009's "life is a kind of luck."

Domestic sports brands include: Anta, Li Ning, Peak, 361 degrees, Delhui, Xtep, Hongxing Erke, Deng Yaping, Kinglake, Endong, Shuangxing, CBA, Jordan (China), Walter, Leisu, Conway, Huili, Xidelong, Guirenniao, Aier CBA.

A sports brand is a brand that is divided according to the behavior of the brand. Among them, the international representatives are Nike and Adidas, while the more successful representatives in China are Li Ning, Anta, Xtep, 361 degrees, Jordan, and Hales.

Sneakers are shoes that are designed and manufactured according to the characteristics of people participating in sports or tourism. The soles of sneakers are different from ordinary leather shoes and rubber shoes, which are generally soft and elastic, which can play a certain cushioning role. It can improve elasticity during exercise, and some can also prevent ankle injuries.

Therefore, when playing sports, most people should wear sports shoes, especially high-intensity physical sports, such as basketball, running, etc.

Brand Profile

1. Li-Ning, a leading brand in China's sports, was founded in 1990 and is a leading brand in China's sporting goods industry. Founded in 1990, Li Ning Company is a leading enterprise in China's sportswear industry, the first to build a domestic sportswear and footwear product design and R&D center, the first to implement ERP, and the first Chinese sportswear company to be listed overseas, with the development goal of becoming the world's leading sportswear brand company.

2. Xtep brand was founded in 2001, is the first sports brand in China to advocate fashion sports, its entertainment star spokesperson choice, subvert the traditional experience brand image, deeply loved by teenagers, he is a fashionable sports avant-garde, fashion, personality, freedom. Xtep has created a unique culture suitable for its own brand. Fashion, avant-garde, freedom and rebellion interpret the "Xtep" brand culture, and the core value of the "Xtep" brand is endowed with high taste, high pursuit and strong innovation ability and vitality.

3. ANTA, a partner of the Chinese Olympic Committee. In 1994, ANTA was first hung with the ANTA logo at the door of a shoe-making workshop in Jinjiang, Fujian Province, and after more than 10 years of development, ANTA Sports Goods has become one of the largest comprehensive sportswear brand companies in China, and was successfully listed in Hong Kong in 2007. Mr. Ding Shizhong, Chairman of the Board and CEO of ANTA Sports Products****, was named the 17th "Top Ten Outstanding Young Persons of China" for his special contribution to Chinese sports.

Domestic sports brands include: Li Ning, Xtep, Anta, 361°, and Peak.

1. Li Ning.

Li Ning is a professional sports brand founded by Li Ning, the "Prince of Gymnastics", in 1990. Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in Li Ning brand professional and casual sports shoes, clothing, equipment and accessories products, has established a huge retail distribution network and first-class chain management system in China, and continues to increase the e-commerce position and build an e-commerce ecology.

2. Xtep

As a professional sporting goods company targeting the public, Xtep is committed to the production of professional sporting goods, while adhering to the unique positioning of "sports fashion", and providing consumers with sporting goods with both personality and cost-effectiveness through the differentiated marketing strategy of sports and entertainment.

The group owns the main brand Xtep (China), Saucony (USA), Merrell (USA), K-Swiss (USA), Paladin Palladium (France) and other internationally renowned sports brands.

3. ANTA

ANTA Group is a comprehensive and multi-brand sports goods group specializing in the design, production and sales of sports shoes, clothing, accessories and other sports equipment. ANTA is a professional sportswear brand positioned for the general public, and ANTA focuses on providing the most cost-effective professional sportswear for the majority of ordinary consumers.

4. Wild limbs 361°

361° Group is an integrated sporting goods company founded in 2003 and successfully listed in Hong Kong in 2009. As one of the leading sporting goods companies in China, 361° Group has four major segments: Sports, Children's, Overseas Business Center and E-commerce Center.

5. Peak

Peak, founded in 1989 and headquartered in Quanzhou City, Fujian Province, China, is mainly engaged in the design, development, manufacturing, distribution and promotion of sports products under the Peak "PEAK" brand, with nearly 30 years of professional R&D, manufacturing and sales experience.

The above content reference: Encyclopedia-Li Ning.

China's sports brand rankings: Adidas, Anta, Li Ning, Nike, 361, Under Armour, Xtep, Puma, Decathlon, Kappa.

1. Adidas.

Adidas is the world's top sporting goods manufacturer, Adidas is named after its founder Adolf Adi Dasler, in 1920 in Herzog Aurach, near Nuremberg, began to produce footwear products.

2. ANTA.

In 1994, ANTA was first hung with the ANTA logo at the door of a shoe-making workshop in Jinjiang, Fujian Province, and after more than 10 years of development, ANTA Sports Goods has become one of the largest comprehensive sportswear brand companies in China.

3. Li Ning.

Li Ning Company is a household name in China"Prince of Gymnastics"Founded by Mr. Li Ning in 1990, after more than 10 years of exploration, Li Ning has gradually become a leading international sports brand company on behalf of China.

4. Nike.

Nike is a world-famous sporting goods manufacturer, and the Nike logo pattern is a small hook, simple and powerful, as fast as lightning, which makes people think of the speed and explosiveness generated by using Nike sporting goods.

361° sports products include sports shoes, clothing and related accessories, etc., is a well-known sports brand in China, as a national sporting goods industry brand, 361° sports has rich experience in sports resources cooperation and product research and development.

6. Under Armour.

A well-known high-end functional sports brand in the United States, starting from the production of tight-fitting sweat-absorbing sportswear, the originator of tight-fitting sportswear in the United States, basketball shoes are represented by Curry One and sell well, headquartered in Baltimore, Maryland, the company mainly produces sports equipment.

7. Xtep.

Xtep (China) ****, one of China's leading sporting goods companies, was officially listed on the Hong Kong Stock Exchange on June 3, 2008, bringing consumers an "extraordinary feeling" with the unique positioning of "sports fashion".

8. Puma.

Founded in Germany in 1948, the world-famous sporting goods brand, hip-hop graffiti series is widely loved by young people, and is a large multinational company mainly producing shoes and sportswear.

9. Decathlon.

Decathlon is the world's largest sporting goods retailer from France, founded in 1976 by Michel Relec, the first store opened in Enlos, a small village near Lille, France, and has now spread to nearly 60 shopping malls in 25 cities across the country.

10. Kapa.

Chinese people often call "back-to-back" began in Italy in 1916, the international buried sports and casual clothing brand, the product positioning is 18-35 years old energetic young fashion people, with sports, fashion, first-class, taste brand concept is well-known in the world.

The above content reference: Encyclopedia - Adidas.

The above content reference: Encyclopedia - Under Armour.

The above content reference: Encyclopedia - Nike.

Li Ning, Hongxing Erke, Anta, Peak, Jordan, Xtep, 361 degrees, Delhui, Marker, Endong, Guirenniao. Among them, Li Ning is the leader in China's sporting goods industry and the first Chinese sporting goods company to sponsor the Chinese sports delegation for the Asian Games. Li Ning is a sporting goods company founded in 1990 and headquartered in Zhongguancun Science and Technology Park, Tongzhou District, Beijing.

Brand ProfileHongxing Erke: Hongxing Erke was founded in June 2000 and is headquartered in Xiamen City, Fujian Province.

At present, it has developed into a large-scale sportswear enterprise integrating R&D, production and sales, with nearly 30,000 employees. In July 2021, Hongxing Erke donated 50 million materials to the disaster in Henan.

ANTA: ANTA is a comprehensive and multi-brand sportswear group specializing in the design, production and sales of sports equipment such as sports shoes, apparel and accessories. The company was founded in 1991 and listed in Hong Kong in 2007.

Peak: Founded in 1989 and headquartered in Quanzhou City, Fujian Province, China, Peak is mainly engaged in the design, development, manufacturing, distribution and promotion of Peak "PEAK" brand sports products, with nearly 30 years of professional R&D, manufacturing and sales experience.