Questions about marketing!! Ask for help

Whether it is a price adjustment or not should be analyzed from the external and internal environment. The external environment is the reaction of competitors and consumers to price adjustments. Whether the competitor's ** has been adjusted, if the price is adjusted, whether consumers can accept it, and what is the acceptable range.

There is also the internal environment, whether the cost of raw materials and labor has increased, and what kind of reaction the seller may have after the price adjustment, which are all very important.

There are only two ways to increase the company's revenue, open source and throttling. Open source is like improving a product**, or developing a new product, or opening up a market. Throttling is internal savings, such as sorting out processes to see what can be saved. Something like that.

Watch and see what happens. Price adjustment is a sensitive matter. Look at the development of the enemy's situation and then adjust the price as appropriate.

FYI.

1. True/False Questions (4 questions in total, divided into points).

The part of the brand that can be referred to in language is a brand logo. (False) True False.

The product life cycle refers to the market life cycle of a product. (Correct) True, False.

The skimming pricing strategy is usually a long-term strategy. (False) True False.

Marketing theory believes that the minimum price of the product depends on the market demand of the product, and the most standard depends on the cost of the product. (Error).

True False.

2. Multiple-choice questions (3 questions in total, divided into points).

An (ABCD) strategy can be adopted when adjusting the product mix.

Expand your product portfolio.

Downsizing the product portfolio.

Product line filling.

Modernization of the branded product line.

Factors that businesses should consider when developing a communication (**) portfolio are ( ace ).

Communication (**) Objectives.

Communication strategy. **Budget.

The type of product market.

The stage of the product life cycle.

Businesses adopt a penetration pricing strategy (BC) when pricing new products.

The investment can be quickly recouped.

It is conducive to quickly opening up the sales channel of the product.

It can bring high profits.

It can effectively exclude competitors from entering the market.

It is not conducive to market development.

3. Multiple-choice questions (3 questions in total, divided into points).

The strategy of giving a certain discount to customers who pay on the agreed payment date and a larger discount to customers who pay in advance is a (b) strategy.

Quantity discounts. Cash discount.

Deal discounts. Promotional discounts.

Enterprises often conduct ** to consumers through discount coupons, free trials, etc., which belongs to (c).

Ad**. Personnel pitching.

Sales promotion (sales promotion).

Public relations. According to the number of transit links in the circulation process of goods, the channels are divided into (b).

Direct and indirect channels.

Long and short channels.

Wide and narrow channels.

Intensive distribution and exclusive distribution.

Target market: small convenience stores, housewife consumers.

Product strategy: packaging strategy - you can use the packaging strategy with gifts, give away the model of making sorbet, and at the same time use exquisite packaging to attract customers;

Product line - broaden the product line, produce a variety of flavors, to meet the diversified consumption needs of consumers.

**Strategy: According to the goal of market penetration, adopt the strategy of low price penetration, and at the same time use pricing techniques such as quantity discounts for convenience stores and mantissa pricing for consumers.

Channel strategy: Extensive distribution strategies can be adopted to increase market coverage.

Strategy: Since it's a small business, you can't spend too much money. Therefore, it is mainly carried out in the form of sales promotion. For example, discounts are offered to wholesalers, samples are given to consumers, etc.

Hopefully!

It's very revealing, I look for information and try to come up with answers.

Because of the specific geographical location and the number of problems, it is recommended to adopt a diversified or personalized business model, specifically to investigate the surrounding **, try not to find those who are more competitive! Because the excavation and expansion of the market must be analyzed according to the local environment, there are only two ways to give it strategically, one is diversified operation, and the other is personalized marketing, such as characteristic pastries or snacks, to make up for the market or innovate!

The specific business methods are:

1. The store must be neat and clean;

2. Service must be good, because service marketing is becoming more and more important in today's society;

3. The principle of management is: you have no me, you have me, do a good job in personalized marketing;

4. The name of the store is also very important, don't be too cliché, and don't be awkward;

5. Keep learning from others, keep innovating, and constantly surpass;

I don't know if there are stores in the alley, why is it so lively, it's a pedestrian street? Or an ordinary street, in addition to not just the geographical location to decide the marketing plan, so too reckless, to develop a good marketing plan, must be combined with local customs, customs, and the local environment, so, just by virtue of the above geographical location after a certain judgment do not dare to take the liberty of advice. Therefore, I also hope that you can carefully analyze it in combination with the local environment, and I hope that my foolish words will have some effect on you.

1. Snow plows only work in the north, I am a southerner, from the perspective of marketing, first of all, we should know that the market of the product is in the version! From the perspective of option buying, there is a demand to buy, but now in China, it seems that the ** is doing these things, and there are relatively few families buying.

In September, it should belong to the promotion of brand and product attributes, and there are many ways to generalize, which can best be reflected in promoting product sales and brand promotion.

3. The channel should take key customer marketing, public relations, and enterprise research.

4. Tailor-made according to their own positioning. The new product is multi-functional (from the basis of relatively stable quality), and the natural positioning is more high-end.

1. Product pricing needs to be examined

Considering the competitive situation of the market, the psychological characteristics of consumers, and the characteristics of the product itselfIn the face of the challenge of competitive experts, the ideal competitive countermeasures of enterprises should be: through product differentiation and non-competition, according to the characteristics of demand, formulate flexible strategies.

3. The best strategy and supporting product line strategy that caters to consumer psychology.

Personal opinion: For the sake of understanding, the Japanese proverb can be explained by another proverb: a gun shoots a bird.

That American proverb can also be explained by another proverb: a crying child has milk. Personally, I don't think these two sentences fully reflect the cultural background of the two countries.

But we can analyze a little bit from this: First, the Japanese emphasize the spirit of wholeness, emphasizing the operation of neat norms, so that people or things that come out will be regulated by the system. Americans are different, since the founding of the country in 1776, the United States has only existed in the world for more than 200 years, and the cultural accumulation is very small, so their culture is the pluralistic culture of the colonial era, emphasizing freedom and individuality, so the more individual people or things in the United States, the more attention and encouragement they can get.

According to the characteristics of different nationalities, the marketing strategy will definitely be different. If it were me, I would do the opposite. Individuality is highlighted in Japanese marketing (Kazuo Inamori's Kyocera Corporation), while commonality is highlighted in marketing to Americans (integrated marketing by Obama's team, campaign slogan:

yes,we can !) can have a noticeable effect.

FYI.