A case study on marketing, I want you to help you come up with an idea30

1) The product sales group is aimed at children and women, and it is a snack consumption. Therefore, we pay attention to miniaturization and convenience in packaging, and pay attention to petty consumption (that is, the smallest unit of yuan). 2) Turning waste into treasure is a great innovation in itself.

But it will take a time process if it is to be accepted. In addition, it is necessary to target the expansion potential of the consumer group (mass access). 3) When people launch a new product, they are skeptical.

Once the impact is large, more people will accept, and the sales volume will expand exponentially, although the product is not high, but it has generated a lot of income. If with the large increase in sales, it will be improved, so that a rebellious psychology will be formed in people's minds, and the product will be suspicious. Isn't it fooled again?

As a result, people may turn to other food items and become distrustful of the product. Effective merchants do not know this truth, once their goods are sold, they can't wait for a low price increase, but the sales volume has dropped significantly, and even can't be sold, and after a long time, it has gone out of business and failed. You must know that getting more profits is not earned by raising prices, but by the credibility of the product and the sales group.

1. Macro environment analysis (generally the marketing environment of the target market, relevant policies) and consumer behavior analysis (determining the consumer group, as well as the pattern characteristics of consumer behavior, etc.).

2. Competitor analysis, you can use the SWOT model to analyze the competition situation in the same industry.

3. Analyze the internal environment of the enterprise, such as the background of the enterprise.

The macro marketing environment refers to the main social forces that cause market opportunities and environmental threats to the marketing activities of enterprises. The purpose of analyzing the macro marketing environment is to better understand the environment, adapt to the social environment and changes through corporate marketing efforts, and achieve corporate marketing goals.

Once the competitor is identified, then from the perspective of strategy formulation, the following four aspects of the competitor need to be analyzed:

1 .Competitors' objectives and strategies for each period.

2.Analysis of operating and financial conditions.

3.Analysis of technical and economic strength.

4.Background analysis of leaders and managers.

Enterprise interior environment The internal environment of an enterprise refers to the sum of the material and cultural environment within an enterprise, including factors such as enterprise resources, enterprise capabilities, and corporate culture, also known as the internal conditions of an enterprise. That is, a shared value system within the organization, including the guiding ideology, business philosophy and work style of the enterprise.

Start with the product, distribution, and distribution.

The other is the environment. Marketing environment, macro and micro, macro has population, economy, nature, political culture; Micro is the internal environment of the enterprise; There is also the analysis of different markets, such as the sales market, the organizational market, the segmentation of the product itself, and so on.

1. After the setback of Tiantan brand wire in the Hong Kong market, the concept of production and sales was changed and established"Customer-centric"After the rectification of products and marketing strategies and services, it met the market demand and finally achieved success.

The market research methods that can be selected are: home interviews, street interceptions, interviews, observation surveys, desk research, etc. In this case, the factory used desk and observation surveys, as well as interviews with distributors and customers.

This method can obtain first-hand information in the shortest time, which is intuitive, objective and easy to operate, but limited by personnel, cost and time.

Second, the age group of women, other variables that can be selected are whether the product is anti-aging, gender, region, living habits, social class, etc.

Between 25 and 35 years old, women of this age gradually transition from adolescence to middle age (menopause), and a large part of them are professional women, who love beauty and choose cosmetics to protect their youth. Another important reason is that they have more purchasing power.

1. The essence of marketing is to meet the needs of customers, and the reason why the Temple of Heaven rose later was mainly to understand the needs of local customers and meet the needs, and the products naturally sold well.

2. The market research options include visiting questionnaires, returning customers and online questionnaires.

Segmentation variables are primarily based on the age and gender of potential consumers to target products.

The largest sub-market chosen by the company should be in the age group of 25 to 35 years old. The reasons are as follows:

1. With strong purchasing power, they have all joined the workforce, have a stable income, and the consumption of cosmetics has become a necessity. Therefore, it is more appropriate to choose this age group.

1) I adopt the third business clerk's own suggestion, a good salesperson, to be good at thinking, good at finding, but also good at analysis, it not only found a new market, but also did a good research on market demand, the feedback back of the information, the most conducive to the company to open up new markets, and make the most suitable marketing planning for the place.

2) Determine the target market, target group, at the right time in the right way and method, cut into the target market, and in different sales periods to adopt different sales strategies and pricing strategies, the most important thing is to cut into the target market when the publicity method is taken to publicize the scope of publicity focus to be selected, if the details are too much, a sentence or two can not be clear.

1) It is definitely the suggestion of the third business baiThe reason is very simple, he saw the needs of the market and formulated a preliminary plan, which is extremely creative and feasible.

2) Examples of digital cameras. Traditional film cameras have great requirements for shooting, and it is time-consuming and laborious to print the photos from shooting to printing, and the storage is very inconvenient. However, with the improvement of people's living standards, consumers' demand for photography and photography is increasing unabated, and they are eager to record the wonderful moments of life anytime and anywhere.

3D is a good example of this.