Google Promotion Expert Views How to do advertorial promotion

What are the steps and processes for promoting advertorials?

a) Market segmentation: Identify the marketing target and deploy a targeted topic. There is no doubt that there will be an age group and occupational group for users.

For this part of young and fashionable users, promote the topic, which can be combined with some current emotions such as search lists, news headlines, things around you, and nostalgic imagination to determine the direction of the topic.

b) Determination of the title of the article: A good title should take into account SEO, keywords, and clicks, and the title should open the key for users to contact the advertorial, attract users' clicks, and be unconventional and resonant.

c) Writing of advertorials: The layout should be clear, and the text of the first time should not be too long, preferably with screenshots of Feixin.

There is a viral incident in the advertorial, which can cause heated discussions, but it can't be too full, and everything that should be said is said, leaving a suspense. It is necessary to arouse the user's emotions such as understanding, anger, pity, and love, and can substitute or arouse their interest. Advertorials should meet the standard of essence.

d) Promotion of advertorials: posting, replying, updating comments, **Weibo, contacting the moderator to add refinement, promoting the post to the QQ group, and letting people like the post. It is best not to repeat the title and content of a post in all forums, because after an article is included, other ** may be returned if they find that the article has been included, and different titles and content changes may be crawled by search engines.

f) User experience advertorials are also dry goods posts, which can attract the attention of industry insiders, Internet people are the first batch of fans of Internet products, and strive for the support of some fans, so as to create a brand effect.

The leaders of your company are good writers, find ways to motivate them to write.

Depending on your content, it's best to have your own keywords.

How to promote advertorials? What kind of advertorial can be written to make people acceptable? We all know that advertorials are the fastest and most introductory marketing methods, but many people's advertorials are unqualified, and they feel that the insertion of advertisements is too obvious, so how to promote advertorials is the right one?

Let's take a closer look.

Advertorial promotion is one of our most commonly used marketing promotion methods, because of its fast spread, wide range of communication, obvious effect characteristics, has been used by many companies. However, there are not many companies that can really promote the advertorial, and if it is not used properly, it will achieve the opposite effect, so how should the advertorial be written to achieve the desired effect?

Our common types of advertorials are mainly as follows:

1.Dry goods sharing advertorials.

2.Take advantage of marketing advertorials.

3.Case story-based advertorials.

4.Press release-type advertorials.

5.Industry analysis advertorials, etc.

Different types of advertorial communication channels are also different, all or bad promotion content is inseparable from the company's brand, the company's products, the company's services, the company's target group, etc., the same is true for the promotion of advertorial jujubes, to be able to stand out in many promotion methods, there must be its reason. The promotion effect of advertorials is good, but it is difficult to write, so how to write advertorials to achieve the desired effect?

1.To find the combination point, the most important point of advertorial writing is to combine the case with a certain element of the company, for example, the company's development concept, etc., so that readers can inadvertently see the company's elements while reading, so as to generate a preliminary impression;

2.To have marketing thinking, any kind of promotion method must have marketing thinking, and the same is true for advertorial writing, which can guide target users to be interested in their products and services through cases, and then promote further transactions between the two parties to achieve the purpose of marketing.

Again: Sincere questions, advertorial promotion and advertising detour! Here are a few itch relieves for you, to be honest, if you don't want to get frostbite, you must do a good job of keeping warm and protecting. This is the royal road, just wait for a long time and think about it.

You can go to major forums or news networks to post articles.

3 misunderstandings of advertorial marketing.

1. Write the advertorial casually.

The basis of advertorial promotion is the quality of advertorials, how good the quality is, how solid the foundation is, and then you can get more help in promotion. However, most people don't pay much attention to such a foundation, and even treat the advertorial as a puppet that can be dressed up at will, and what it is written depends entirely on their own preferences and moods, but they never consider whether the audience accepts it, whether they can show their own advantages, and so on.

What should be the right thing to do? First of all, it is necessary to determine the interests of the audience, then choose the appropriate type of advertorial, and finally combine it with one of its own highlights to write.

Second, the promotion plan is not important.

If the promotion of advertorials is compared to building a building, and advertorials are the foundation, then planning is the structure of the house. Laying out the structure of this "house" in a reasonable and distinctive way is what the planning needs to do. But in fact, it is very rare to be able to pay attention to and do a good job of planning, thinking that there are not a few people who think that an advertorial will be put into more than a dozen **, and it will be done when it is released.

The so-called planning should start from three stages.

The first stage is the preliminary research, which needs to investigate and analyze the user's preferences, competitors' promotion, the best effect of the delivery, etc., on this basis, find out the points that users care about but competitors do not pay attention to, and determine how many articles and how many homes are needed around this point.

The second stage is the writing and delivery of advertorials in the mid-term, including the time of delivery and the number of articles per delivery.

The third stage is the monitoring and analysis adjustment in the later stage, which does not mean that the matter is over after the launch, but also to monitor and analyze the results of each delivery, and if it does not match the expected effect, it is necessary to make adjustments in time.

3. There is no risk in the promotion of advertorials.

Isn't it just to send an advertorial to several **, what are the risks? "There must be many people with such an attitude.

The most common is the "risk of over-packaging", although it is necessary to package in order to highlight its own advantages, but if it is not well controlled, it becomes false propaganda.

In other words, there was no intention to carry out false packaging, but in the process of implementation, false packaging was unconsciously carried out. After such a risk occurs, it will lead to the negative effect of advertorial promotion, and corresponding risk countermeasures are required.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.