Please summarize the work steps of the developer s online marketing promotion

First of all, position the product, segment the market, be familiar with your own customer base, and then let your customers see more of your product information, which is promotion. After the promotion is in place, the next step is to keep up with the professional sales staff to answer the customer's inquiry. If it is to do **, it is recommended to do a good job of network marketing plan first.

Network marketing solutions involve: technology, marketing, network applications, marketing planning, etc. Its main tasks are: 1Analyze and summarize the current situation of enterprise network marketing to determine the problems existing in the process of enterprise network marketing.

2.Understand the investment and expected return of the enterprise, and confirm the goals of online marketing.

3.Analyze your business's competitors to implement a proven competitive strategy. Analyze the competitors, including features, interfaces, content, user experience, business processes, etc., to derive their competitive advantages and their shortcomings.

Enterprises should make use of their strengths and avoid weaknesses in the process of implementing network marketing.

4.Analyze the company's strengths and weaknesses. The analysis of the enterprise mainly includes the function, interface, content, user experience, business process, etc.

5.Formulate network marketing strategy steps, implementation processes, and specific operations to make network marketing implementation orderly.

The purpose of user interface optimization and functional optimization is to have a better user experience, the purpose of business process optimization is to simplify the operation of users, and the purpose of search engine optimization is to enable enterprises to get a good ranking in search engines.

7.Operation, let's develop healthily. The main work of operation includes daily maintenance, traffic analysis, troubleshooting, etc. **The goal of the operation is to provide a safe, stable and convenient platform for enterprise network marketing.

8.**Promotion, so that more potential customers visit**. The main work of promotion includes the implementation of search engine bidding ranking, online advertising, corporate yellow pages promotion, portal promotion, advertorial promotion, blog promotion, email promotion, etc.

9.Track the implementation of online marketing and evaluate the effectiveness of marketing. Analyze the advertising effect of the enterprise, the promotion effect, analyze the customer, and explore new needs.

Mentoring and training of corporate employees. From the actual situation, the enterprise employees are trained in network marketing to improve their work efficiency.

Network marketing program is a profession that pays great attention to practical skills, and at the same time it pays attention to logical analysis and innovation ability. The network marketing program is also a very cross-cutting profession, which requires the incumbent to have both web technology such as maintenance, optimization, etc., and requires the incumbent to have marketing knowledge, analyze user needs, and develop market strategies.

Hope it helps.

Hello. This friend, according to my years of experience, also has his own way of promoting network marketing:

First of all, for every enterprise, you have to refine your product buying point, selling point, characteristics and advantages (product segment) for your own products;

Second, according to these extracted standards, plan your own company's platform, and then summarize the keywords you want to promote next (here it is recommended that you do not choose the keywords of space broad, and choose the precise keywords shall prevail, and it will be easier to achieve the desired effect in the later stage);

The third step is to enter the formal marketing promotion

Enterprises with sufficient budget funds suggest that they can appropriately do some paid promotion, such as search engine promotion, etc.), and can also use news and information platforms to invest (Tencent, Xinhuanet, etc.). So-called, standing on the shoulders of giants is easier to succeed, and some other paid ways to work.

In fact, there are many free platforms that can be used, such as the four major portals, which are platforms with very large traffic and very high weight; Product promotion, such as knowing, sticking bar, encyclopedia, etc. . .

Find a B2B platform suitable for your own business to fully register and upload information, the more platforms the better, so that it will cover all domestic search engines, which is conducive to enterprise information;

Then there's the forum**.,Pay attention to the rules of each forum to post and interact.。。 I listened to a teacher's class before, he recommended a Sina blog, I believe you are no stranger, insist on recording, just like you write about Japan, record the things that can help your customers through stories, and use it to recommend to customers in the later stage It is very convincing;

One thing to explain is that when doing these things, don't take your own company as the protagonist, but let the customer be the protagonist, we are just a supporting role for the customer to complete the project to do promotion and marketing, the effect will be beyond your imagination;

The above are all methods of computer Internet, of course, now is the era of mobile Internet, so we also have to combine some of the most popular mobile software to do marketing, such as WeChat, other clients...

Fourth, the customers who are attracted through these methods go to the company's platform (official website, shopping platform, etc.). It will better grasp customers and avoid excessive customer churn.

First, the goal of promotion is determined.

According to the promotion objectives, formulate the promotion objectives of each stage, and formulate a feasible promotion plan according to the promotion objectives.

According to the objectives of the promotion, formulate the promotion content and budget for each stage of the promotion.

Determine the monitoring mechanism and evaluation mechanism for each stage of the network roll-out process.

Second, select the strategy of network promotion.

1.Choose the right promotion method according to the product you are promoting, as well as your budget and goals, or a combination of various promotion methods.

2.According to the evaluation of various promotion methods, select the promotion methods for each stage of the matter.

Third, the selected promotion method will be operated in a specific manner.

Or the design of the web page, as well as optimization.

Optimize the test for each stage of promotion, compare and evaluate the goals of each stage, and make corresponding optimization plans.

Feedback on the promotion optimization evaluation. According to the evaluation of the promotion, the cycle of blind socks is adjusted to achieve the promotion goal.

Key points of network marketing promotion:

1. A domain name that matches the name and image of the enterprise is the premise of the enterprise for network marketing.

Due to the unique nature of domain names, once a domain name is registered, no other organization can register the same domain name. Therefore, the domain name is an important network trademark of the enterprise, which plays the role of the enterprise logo in the network marketing, and the name and logo of the domain name should be considered when naming the domain name.

A good domain name should be concise, avoid memory difficulties caused by long characters, and should also take into account the international nature of the Internet and take into account international users.

2. Choose the right server.

Choose a server according to the actual scale of the company's website and the company's development plan. You can set it up yourself; It is possible to delegate server hosting or even rent web hosting. In general, large enterprises have strong strength, and based on their own huge database and security considerations, it is best to choose to set up their own servers; Medium-sized businesses, on the other hand, are more willing to opt for server hosting services.

This saves the large expense of managing and maintaining the server and the network administrator; Small businesses simply share web hosting with others. However, it is necessary to give a piece of advice to companies renting virtual hosting: when renting virtual hosting, you must choose a reliable virtual host company, considering the cost performance of virtual host space, in fact, many companies that rent virtual hosting have such a situation.

Beautifully designed, quite artistic** is not the most commercially useful**, and an amateur web producer is more likely to make the overall **style out of place.

4. Web design should weigh the relationship between visual impact and speed.

If you put the company's panorama on the front page in order to show off the strength of the company, or insert a bunch of bells and whistles in a single web page, it will not take more than ten seconds, and most viewers will click the mouse and flee victoriously. The stamina of netizens is limited, and the way to divert attention is simply too convenient.

5. Be sure to consider the international nature of the Internet.

Whether dealing in household appliances, jewelry, crafts or decorations, if you want to get international orders, it is necessary to make an English version of your hall's **, or provide corresponding ** for specific markets, such as English ** for the global market**, Chinese Simplified Chinese ** for the domestic market**, Chinese Traditional** for Chinese in Hong Kong, Macao and Southeast Asia, and special ** for South Korea**.

1 Planning Phase.

The task of the planning stage is to determine the goal of carrying out network marketing and develop a feasible plan for network marketing. The basic steps include:

1) Clearly define the tasks of network marketing by setting reasonable goals;

2) According to the marketing task, determine the content of the marketing campaign and the marketing budget;

3) Determine the progress of the construction of the network marketing system and set up the corresponding supervision and evaluation mechanism.

2 Design phase.

1) Apply for a domain name and create a ** or web page that fully reflects the content of the T-shirt marketing campaign;

2) Connect with the Internet and establish an online corporate image;

3) Design the specific flow of the marketing process and establish a feedback mechanism.

3 Implementation phase.

This is the specific development stage of network marketing, and the specific implementation has more content and steps.

1) Explore network information resources, and widely collect online information such as clothing market, consumption, and fashion trends from the Internet;

2) Conduct online market research;

4) Communicate with customers, collect customer information and orders through the network;

The first block, since the first marketing promotion program planning.

When the company is promoting, it is mainly to acquire customers, and the most important purpose of marketing is to make the unit price of customers higher, and it is also necessary to let new customers have trust in our platform, and buy more confidently.

The second block, from the first platform to promote the program.

When choosing the best news promotion channels, it must be diverse, because it is difficult to reconcile, if we are in the promotion of products or services, the channel is too single, there is no way to let more users see our advertising, and in the end may not even know how to die.

When we are looking for customers, we also need to accurately locate the crowd, such as the gender, age level, hobbies, occupation, income, etc. of our target group, and then conduct detailed attribute analysis and then select the promotion channel after having an accurate target group image.

The third block, the landing page plan.

The landing page is also called the landing page, that is, the content of the page that the user sees at first glance after clicking in, which can be a very intuitive product or a cool PPT, which can be. However, users can only see **, **, and sound on the Internet, so we need to focus on the user's pain points when making a landing page, so as to better impress them.

Let's talk about the steps of network marketing promotion:

First: crowd positioning, understand which groups of people are suitable for our products, do an analysis, and focus on pushing to the people in need.

Second: product positioning, positioning products is particularly important, we must find the core selling point of the product, and then amplify, to give customers a super big reason to buy your product.

Third: how to increase the trust of users, your product reputation is strong enough, so that users know very well, and it is your ability to trust very much.

There are many methods of network marketing, which require you to operate step by step, and no matter how much others say, it is in vain that you do not practice.