What are the ways and methods of public relations 15

There are several PR tools:

**PR: Authoritative and influential.

Event PR: It is easy to expand the impact effect.

Brand PR: Have brand influence.

Image Recognition PR: Good Visual Shockwave.

Speech PR: Create a public image.

Public Relations for Public Welfare Activities: Enhance public credibility.

Press & PR: Expand your reach.

Public Publications PR: Broaden the channels of publicity.

Public relations is public relations, which is a kind of social relationship between social organizations and the part of the public that constitutes their living environment and affects their survival and development, and is a science that establishes a good relationship between employees inside and outside the organization and between organizations in order to achieve a specific goal. Public relations is a management function that develops policies and procedures to gain public understanding and acceptance. It is a conscious management activity.

The establishment of a good public relations in the organization requires the planning of good public relations activities to implement and achieve.

According to Edward Bernice, public relations is a managerial function: the development of policies and procedures to gain public understanding and acceptance. Public relations is a kind of social relationship between a social organization and the part of the public that constitutes its living environment and affects its survival and development.

Public relations is an art and science that social organizations use to influence the public in order to survive and develop, to shape their image, to balance interests, to coordinate relationships, to optimize the social and psychological environment, and to influence the public.

Meaning of PR Planning:

Public relations planning is the process of public relations personnel analyzing the existing conditions according to the current situation and target requirements of the organization's image, planning and designing public relations strategies, special activities and the best action plan for specific public relations activities.

Content and Procedures of Public Relations Planning:

1. The first step for public relations personnel to diagnose enterprises and social organizations is to identify problems and look for deviations.

2. Make a plan:

No matter what form of public relations activity plan, according to its common law, it roughly includes eight aspects:

a) Develop a target system.

b) Identify the public.

3) Determine the theme.

4) Select the mode of public relations activities.

5) Choose the medium of public relations activities.

6) Determine the time.

vii) Determine the space.

8) Public relations budget.

3. Written report and approval of the plan.

1) Structure and content of the proposal:

The basic structure of the proposal can be divided into the following ten items:

1. a cover; 2. Preamble; 3. a catalog; 4. Purpose; 5. Content; 6. Budget; 7. Planning schedule; 8. Position distribution table of relevant personnel; 9. Plan the items and venues required; 10. Relevant information of planning.

2) Declaration of public relations activity plan.

The PR plan must be reviewed and approved by the head of the organization, and sometimes it should be reported to the relevant ** department.

1) The approval process is a statutory measure of administrative management;

2) The approval process is the process of putting the planning plan into the overall environment for macro feasibility study;

3) The approval process is a process of policy gatekeeping.

3) Program demonstration.

The demonstration of the programme is carried out after the development of the action plan.

The feasibility study includes the following five aspects:

1) Demonstrate the necessity of the project;

2) demonstrate the feasibility of the goal;

3) analysis of limiting factors;

4) analysis of potential problems;

5) Comprehensive benefit evaluation of the expected results.

The core of public relations lies in planning, resources and management.

1.Planning: Producing quality content is fundamental to PR.

Writing skills are secondary, and the most important thing is industry knowledge. If you want to become a planning expert, you must first become a living textbook of the company's history and an expert in industry products. It is impossible to produce good content without a sufficient and comprehensive knowledge base.

Many journalists in the industry have changed careers to become investment or product managers, which is the result of long-term research.

2.Resources: The aroma of wine is also afraid of deep alleys, and there must be high-quality delivery channels with good content.

Core journalists, PR firms, and even partners in different industries are all essential resources for PR. It is very important to make friends, not to take the initiative to beggar-thy-neighbor, to treat partners well, and to respect competing products. Make good friends first, and then expand resources.

3.Management: Management is the core and most difficult part of PR.

First, we must manage the leadership: public relations is the cost department of the company, if you can't win the support of the leadership, invest financial, material and human resources, all public relations skills are floating clouds.

Second, we must manage colleagues: it is difficult for a good woman to cook without rice. Coordinate and manage colleagues in core business departments to provide communication materials in a timely manner, jointly sort out communication content, and work together with multiple resources to produce good communication results.

Third, we must manage expectations: Public relations is a long-term job that requires continuous cultivation to produce good results. In this process, it is necessary to constantly manage and adjust the expectations of leaders and colleagues, submit communication reports in a comprehensive and timely manner, and ensure that everyone maintains the same level of reasonable expectations for the effect of each work, and will not be arrogant or ambitious.

First, interest attraction. Any organization should put the public interest first and attract the public, which is the method of interest attraction; Second, novelty attracts. The common psychology of the public is that they are very partial to the new and disgusted with the old.

Therefore, every PR professional should pay attention to the fact that when planning public relations activities, strive to be innovative in form; Third, information attraction. This era is the age of information, and many companies rely on timely capture of information to bring back to life, and at the same time, they also rely on disseminating their own information to attract the public and become famous; Fourth, image attraction. A good image is the intangible wealth of an organization, which does not bring profits and markets like products and advertisements, but it can attract outstanding talents, enhance the centripetal force and sense of belonging of their employees, and get the support of social groups, etc., so that they have the conditions to attract more public, and a virtuous circle appears; Fifth, demonstration attraction.

It is the most practical way to engage consumers with intuitive, learnable behaviors, and is the most practical way to engage the public; Sixth, target attraction. A clear organizational goal will attract the public's understanding, support and cooperation; Seventh, brand attraction. A brand with high public recognition is a huge intangible asset, with a priority voice and strong influence in the field of similar products.

1. Internal public relations:

Hold internal magazines, hold symposiums, and carry out cultural, sports and entertainment activities.

Care for the lives of employees and their families.

2. External public relations:

Plan an event. Opening or anniversary celebrations.

Manufacturing News: PR Advertising: Greeting Advertising, Advocacy Advertising.

Meetings: seminars, exhibitions, press conferences.

Press conference.

Participation in social activities: sponsorship of public welfare, cultural and sports undertakings, and participation in cultural and sports activities.

Set up a free consultation**, etc.

Summary. Hello, dear, there are several methods of public relations planning: 1. Shift of hot spots In business activities, skillfully transfer the "hot spots" at that time - problems or phenomena that have aroused widespread concern in today's society, which is also the most commonly used method in event marketing.

It must be able to generate incendiary "inspiration" that can lead to successful business behavior. 2. Strive to be the first method: successful planning must be the first, in order to attract the attention and love of the market, so that consumers can strengthen their sense of status and trust, dilute the sensitivity of the market, and enterprises can ultimately benefit; 3. Concept promotion method:

It is to provide more "added value" and "experience value" for the planning object. The reason why the concept is successful is that it can bring the aggregation effect of "1+1>2", and the same product, due to the introduction of new concepts, can make consumers have more imagination.

Hello, dear, there are several methods of public relations planning: 1. Hot spots are moved In business activities, the "hot spots" at that time are skillfully transferred - problems or phenomena that have aroused widespread concern in today's society, which is also the most commonly used method in event marketing. It must be able to produce a seditious "inspiration" type that can lead to successful business practices.

2. Strive to be the first method: successful planning must be the first, in order to attract the attention and love of the market, so that consumers can strengthen their sense of status and trust, dilute the sensitivity of the market, and enterprises can ultimately benefit; 3. Concept promotion method: it is to provide more "added value" and "experience value" for the planning object.

Public relations planning is the process of public relations personnel according to the current situation and target requirements of the organization's image, analyzing the existing conditions, planning and designing public relations strategies, special activities and specific public relations activities. Different situations and different targets require different PR planning methods. Only tailor-made PR planning can be developed.

The core of public relations planning is to win by surprise, so that the message is better disseminated and better accepted by the audience. When formulating a public relations plan, it is necessary to conduct in-depth key digging for customers and audiences.

Planning methods occupy a very important position in public relations planning, there is a way, there is a way, there is a way, it is easy to carry out planning. However, for planners, on the one hand, they should pay attention to the learning and mastery of various methods, and on the other hand, they should also use them flexibly, break through the mindset, and constantly find and summarize more and newer planning methods. In particular, ideas are needed:

The method is the means and method to achieve the goal, "all roads lead to Rome", as long as the target can be achieved, under the premise of not violating the law, violating the law, and harming the public interest, there is no fixed mode of planning. There is no fixed routine for public relations planning, and planners should focus on specific things when formulating planning plans, and they should vary from time to time and from matter to thing, and flexible application can receive better public relations communication results.

PR is simply a bridge. It is a bridge between the public and the organization. There are many types of PR, and the department can depend on the actual situation.