What are the marketing strategies for landscaping?

Analysis on the implementation of niche marketing strategy by small and medium-sized landscaping enterprises Yang Xiaodong 【Abstract】:Small and medium-sized landscaping enterprises are limited by their own resources and have weak ability in market competition, so choosing a niche marketing development strategy is more suitable for their reality. A niche marketing strategy is a marketing strategy that develops by targeting the needs of customer groups that are ignored by large companies.

On the basis of expounding the necessity of implementing niche marketing strategies for small and medium-sized landscaping enterprises, this paper subdivides and clarifies the content and precautions of niche marketing strategies that small and medium-sized landscaping enterprises can choose.

Author Affilications]: Shandong Tai'an Municipal Garden Bureau;

CLC Number]:F274; s732

doi]:Body Snapshot]:

With the acceleration of China's urbanization process and the country's vigorous construction of landscape cities in recent years, the landscaping industry has become a rapidly developing emerging industry. Like most domestic industries, most of the landscaping industry is small and medium-sized enterprises in terms of quantity, and these small and medium-sized landscaping enterprises have created most of the employment opportunities, and they play an irreplaceable role in promoting industrial development and independent innovation.

The network marketing of garden enterprises should take the initiative.

The steps are as follows: Executive Summary and Essentials Trademark Pricing Important Means Target Market, etc.

Current marketing situation (1) Market situation: the current product market scale advertising market ** profit margin, etc. (2) Product Condition:

Varieties currently on the market Characteristics ** Packaging, etc. (3) Competitive situation: the main competitors and basic situation in the current market.

4) Distribution status: sales channels, etc. (5) Macro environmental conditions:

Consumer groups and demand conditions.

SWOT Problem Analysis Advantages: Advantages in sales, economy, technology, management, policy, etc. Disadvantages:

Inferior forces in sales, economy, technology, management, and policies (such as policy restrictions such as industry regulation). Probability: Market probability and certainty.

Threat: The biggest threat to market competition and risk factors. In summary:

How to make use of strengths and avoid weaknesses, give full play to their strengths, and avoid disadvantages and risks.

Objectives Financial Objectives: Sales revenue of the company in the next 3 or 5 years** (in case of successful financing): Unit:

10,000 yuan) Year 1st year 2nd year 3rd year 4th year 5th year Sales revenue Market share Marketing target: How much is the gross profit margin of sales cost.

Marketing Strategy Target Market: - Void before Finalization: - Product Line:

Pricing: the composition of the cost of sales of the product and the basis for the formulation of the sales **, etc. Distribution:

Distribution channels (including ** channels, etc.). Sales force: formation and incentive mechanism, etc.

Service: After-sales customer service. Advertisement:

Promotional advertising forms. **:**Manner.

R&D: Product Improvement and New Product Development Initiatives. Market Research:

Main market research methods and measures.

Action Plan Marketing campaign (timing) schedule.

projected income statements and other significant financial planning statements;

I really haven't heard of the garden wanting to do marketing promotion.

Planning companies can do it, they have a lot of creative ideas.

Try to contact: Guangzhou Erma marketing agency, their company has branches all over the country.

It should be "green marketing"!

Green marketing refers to a new type of marketing concept and activity in which enterprises pay attention to natural ecological balance, reduce environmental pollution, protect and save natural resources, safeguard the long-term interests of human society and its long-term development, and take environmental protection as the conditions and opportunities for the survival and development of enterprises.

1) The concept of market marketing is green.

It focuses on saving energy, resources and protecting the ecological environment, emphasizing pollution prevention and control, full utilization of resources, development of new resources and recycling of resources.

2) The industry to which the green marketing tourism source enterprise belongs is green.

The products produced and operated by green marketing enterprises are green (such as smoke-free industry). Its industry or products should have the characteristics of saving energy and resources, or using new resources or promoting resource recycling. However, the prevention of pollution and the remediation of three wastes in general enterprises (such as steel plants and petrochemical plants) can only be regarded as "green measures", not as a kind of green marketing (but it does not deny that these "tobacco industries" should also adopt green marketing behaviors).

3) Green marketing emphasizes corporate services.

It serves not only customers, but society as a whole; Consider not only the near term, but also the long term.

4) Emphasis on the protection of nature.

Green marketing refers not only to take from nature, but also to emphasize the protection of nature, that is, enterprises from the selection of production technology, product design, the use of materials, the formulation of production procedures, the establishment of packaging methods, waste disposal, the use of marketing strategies, until the consumption process of products, must pay attention to the impact on the environment, reflecting the "green" image of all aspects of the marketing process.