How to build a high end and efficient network operation system

To do network operation, you need to start from the following aspects:

First, the theme, name, and choosing the right name are the prerequisites for the development of the future target positioning.

Second, the user experience, define the best image design, in line with the user's color sense and visual convenience.

3. Classification of column sections, according to the development direction and the management ability of the webmaster, divide the classification and set the corresponding sections.

Fourth, **characteristics, each ** must have corresponding characteristics, just like the soul of **, if it is uniform, there is no main feature, it is impossible to retain visitors, can not cultivate long-term users.

Fifth, the layout of the color: the layout should not be very cumbersome, so that the experience is very messy, confusing, and not suitable for future updates, damage the weight. Try not to exceed five colors in color, and divide the color matching according to the industry in which you are located.

Operation refers to all the work related to the later operation and operation in order to improve the efficiency of serving users.

In a broad sense, it includes multiple links such as planning, product development, network marketing, and customer service. In a narrow sense, it refers to the operation and management work after the completion of the construction of the network, such as content planning, marketing campaign planning and customer service, etc., that is to say, all the work related to the later operation of the network marketing system. **Operation includes site planning, demand sorting, content construction, product maintenance, etc.

First of all, understand the details of the operation of the product, only if you have enough understanding of the products you want to push earlier and wider, you can better promote your products from all aspects.

Secondly, understand the operational tools, platforms. Only by understanding the work tools can you do it handy. When Lu grip code is operated, it can also achieve network-wide operation. You have what others have, and you have what others don't have. The layout should be comprehensive, and the ideas should be clear and organized.

Finally, absorb and absorb learning. If you are starting to do business operations, you must learn from yourself and your seniors. After the foundation is laid, innovation is achieved. I have to sort out a set of Pi Meng's own methods, and update them with the update of the operation methods of each platform.

How to do a good job in content operation and promotion of network operation and promotion? How to stare at the ruler in order to make the content operation in the network promotion high.

What does the specific Kemin do in network operation and promotion, and how to do a good job in the content? What work should be done to promote the operation and promotion of the hail network.

One: Don't spend all your time on the Internet, but also organically combine it with the traditional economy in reality, and make full use of offline resources, such as friends' information about the industry, or related resources.

Usually a lot of webmasters are promoting on the web.

For some real-life products or services, the operation at this time should be combined with offline resources, and the operation is just that you use the advanced platform of the Internet to operate! Therefore, whether the operation of ** is successful depends on whether your thinking is divergent and whether you will integrate various resources!

Two: doing the best operation is actually like the production and sales in real life, the things you produce are not to meet the needs of users, you can do something for your users, whether users can find their own information in your **, these information is actually your production, the production of this information must learn to be carried out through market analysis, and you must not blindly produce.

Even if you produce high-tech information, and for the common people can not use it, these production is useless, and the information production is good, it will naturally be sold, and sales must learn to promote, promotion does not necessarily rely on the Internet, but also combined with offline promotion, such as lily network and so on! Now Ganji.com is also advertising on TV!

Three: do ** also have the thinking of advertising professionals and the corresponding planning ability, otherwise there will be an embarrassing situation after you ** operation to a certain stage, we often see those TV shopping advertisements on TV, some products are actually very ordinary, but under the planning of advertising people, you can make a thing worth only a few dollars to buy hundreds of yuan, this is the role of advertising! So when you are operating, you must also learn the thinking of these people, of course, you can't learn some advertising methods!

Four: technology should also be properly mastered, in fact, technology is often a communication tool between operators, just like a language, if you don't know anything about the relevant technology, then there is no way to communicate with others, and the operation industry is indispensable to communicate with designers, if you don't understand some technology, the questions you ask are often not acceptable to others, and you don't understand anything what others say, then it is difficult to improve the operation to a higher level!

Five: do a good job in the operation of the rock clan is less intolerant to pay attention to competitors, to really jujube is doing to learn from each other's strengths, especially for the industry, which of the best design can improve the user experience, which of the best profit models are worth learning.

How to do a good job? It's a big topic, after all, operations involve many aspects, such as growth, customer acquisition, retention, activation, and so on. At different stages, the methods and means of operation are different. If you want to know more about this part, you can also communicate with me.

Some people say that operation is to do chores, do everything, and pay attention to everything. In fact, this must be the case in the operation of the pre-elimination and bright period, and it is impossible to divide it so finely. For large companies, on the Internet, operations are very fine-grained.

Such as self-leading operation, platform operation, user operation and notification, channel operation, etc.

According to the needs of each person and the needs of the company, the operation is also different, if you want to do a good job, you need to know the company's customers, have money, and have a team. If you don't rely on one person to operate, it will only be called promotion at best.

Operation: traffic comes from, what to do after the user comes, how to acquire the user, how to convert the user after the user is acquired, and how to maintain and activate the user who has not been converted. If you think about these things clearly, it will not be difficult to operate, just do it around these.

How to do a good job in content operation and promotion of network operation and promotion? How to stare at the ruler in order to make the content operation in the network promotion high.

Operation is all means to help product promotion, use and cognition. Throwing away the things of Shouchun's pure product design, after the product is launched, it is an operation all the time.

There are many ways to operate, but there is only one core purpose, to make the lead hole products live better and longer. To live better is to improve the use data of products through activities and promotions; Live longer is to continuously improve the functions and ease of use of the product through data analysis and user behavior research, so as to obtain a longer product cycle.

Operations need to accumulate bit by bit day after day, it has no rules, and even welcomes breaking all kinds of traditional operation methods to achieve better operational results.

What capabilities do you need to do network operations:

1. Have a certain degree of understanding of the Internet products related to the application.

2. Have the ability to think divergently, and be able to draw inferences from one another.

3. Savvy, like to look at problems from a different angle, and can often have a small spark of thinking.

4. It is very important to have a strong ability to analyze the operational data of the first class, and know how to find problems and summarize experience from the data.