What is the difference between indexing and ingestion?

From the perspective of SEO, the amount of indexing is the first step, spider crawling, and building indexed pages; Inclusion is the second step, the spider releases the ** snapshot page according to factors such as page content and authority, so that it can participate in the ranking of keywords; The third step is keyword ranking optimization to get more SEO traffic.

1. The number of indexes is greater than the number of indexes.

Generally speaking, the index amount of data is greater than the included data, especially for new sites, at the beginning of a review cycle, the index data is increasing, and the inclusion is difficult to grow, which takes some time, but when the index volume is higher than the inclusion of a lot, it should be paid attention to, it should be the problem of the content of the article, at this time the update of the original article should be increased, as far as possible, especially some low-quality content.

2. The number of indexes is less than the number of indexes.

Statistics are based on the database, and the number of indexes obtained through the site instruction is a snapshot of the page that has been released, and the statistical update cycle of the webmaster tool is 7 days, during which the number of indexes will also increase, but there is no new update in the statistics. In addition, the site instruction is very inaccurate, and the author often encounters a difference between the data obtained by the site instruction and the data obtained in the first few minutes, and it also prompts that the data obtained by the site instruction is only an estimate.

The index volume and the included data can reflect the spider's preference and trust to a certain extent, and it is not enough to simply look at these two data, but also combine the number of pages, the update time of the snapshot and the inclusion time of the web page, etc., through comprehensive data performance, find potential problems, evaluate the effect of the work content and the focus of the next step.

The amount of indexing is generally determined by the number of pages, if you want to increase the number of indexes, you need to create high-quality page content, constantly attract spiders to crawl, the index data has a large fluctuation, the number and frequency of spider crawling will also have corresponding changes, this change is related, the inclusion will also grow with the increase of the index, the data of the two may be inconsistent, but this change trend should be consistent, this data trend can reflect the current state of the **, It has a great guiding role in the follow-up SEO work.

The number of indexes refers to the search engine's data on the **page, combined with the index to understand, that is, the spider first crawls**, establishes an index library, and then releases the number of pages is the number of indexes, and the data results queried out by the general site command are the included data, this data is not very accurate, as a reference index.

The reason for the large discrepancy between the index data and the number of query results on the site.

From the comparison of the above data, let's take a look back at the tips in the index query function, we can find that:

1) In general, the number of indexes is larger than the number of indexes queried by the site directive, which is mainly because: the number of indexes is the number of pages crawled; The pages queried by the site directive are only the pages that are put out, that is, the pages that users can search.

2) In general, the number of indexes and the number of site queries will increase simultaneously, which indicates that the weight of ** is gradually increasing.

3) If there is a large difference between the index data and the number of query results at the site, it is generally a new site. If it is a long time to stand, it is ** degraded.

4) For new sites, if the number of sites is relatively small, the number of indexes is relatively large, and it is gradually increasing, don't worry! It means that your new site index is normal, and these index pages will be released one after another after a while.

No, the part of the index that is higher than the index volume is taken away, but it may not be released to you if it is taken away, and the quality is not high. The site's is not very accurate, after all, the index is there, and some of them will be released one after another.

It is not difficult to be a**, the key is the quality of manufacturing, to understand that a qualified ** is not just a vase, the most important thing is the later optimization and user experience, how should we analyze whether ** is qualified?

Is the 404 error page ready? Are 301 redirects done? Is nofollow set up reasonably?

**Is the server stable? **Is the catalog category good? These are all needs, and we must do a good job first.

2. The data in the search engine can clarify all: the ranking of key words: the better the ranking before the key words of a**, the better the search engine optimization of this ** can be clarified, but the key words are done well, don't forget that the long-tail key words should also keep up, and the long-tail key words can also bring considerable traffic.

3. User experience: When we read a web page, we can choose a good and bad half through what we see with our own eyes, and a concise and excellent plan will always win the love of users, and the colorful and cluttered will only make users get out of it sooner. Therefore, the layout of the first class must be planned clearly and concisely.

In this way, we can win a better user experience and retain users.