If our company wants to make an encyclopedia, is it better to create it in the name of the company o

Encyclopedia creation is a very simple thing, but many people just don't succeed in creating it, in fact, it is also normal, because doing encyclopedia requires a certain amount of experience, and it used to be simple to create an encyclopedia, but now it is more difficult. Now only if you master the review rules for creating entries, and then do it to pass, what are the review criteria and rules for creating entries in the encyclopedia? Let's briefly introduce it with the push.

1. Copywriting cannot be advertised.

First of all, any encyclopedia, whether it is a person, a company or a brand, can not be advertised. This is a rule that must be known, once your copywriting has an advertisement, the official side will definitely be rejected as your encyclopedia, so when writing copywriting in the early stage, we need to pay attention to the content of the copy, you can feel that there is advertising, but you can't have a strong advertising and marketing nature, after all, the role of the encyclopedia is to popularize knowledge for people, not to advertise for you.

2. The supporting materials are whitelist**.

In addition to the fact that the copywriting must be normal and there can be no advertising, the supporting materials used need to be whitelisted**. Of course, the whitelist referred to here is not only those portals in the market, but also public institutions, and newspapers, which are also okay.

Whether a specific ** can be used still needs to look at many aspects for reference, so there is no way to give you a detailed answer to this question here, if you want to be a brand, you can also let Jin Suitui help you evaluate the results for free in advance.

3. The content of supporting materials should be consistent with the copy.

But do you think that the supporting materials used are whitelisted, and they must be used? Not really. When using ** as supporting materials, we must know that the content of the supporting materials must be consistent with the copy, if it is inconsistent with the copy, even if your news is published on the white list**, it will not be used.

The above is the relevant knowledge of the review standards and rules for the creation of entries in the encyclopedia, of course, the above is relatively simple, because the encyclopedia is getting stricter and stricter now, so no one knows what it will become in the later stage, if you can do the encyclopedia in your own situation, hurry up and do it.

Encyclopedias are all introductions to companies created by individuals, and there is nothing to say in the name of a company or an individual.

Create a brand encyclopedia and become a "catalyst" for the success of the corporate brand

Brand is an important part of modern business, and brand encyclopedia is very important for corporate image building and brand communication. Next, Xuntuike Media introduced how to create a brand encyclopedia to help enterprises better manage and spread their brand image.

The importance of brand encyclopedia.

1. Increase the brand degree.

2.Enhance your brand image.

Brand Encyclopedia allows customers to better understand the company's history, products, culture, etc., and then deepen their awareness and trust in the brand.

3.Enhance brand reputation.

Consumers can understand the real situation of the company through the brand encyclopedia, and then have a more objective evaluation of the company and improve the brand reputation.

4. Convenient for brand promotion.

5. Network marketing is convenient.

Nowadays, many people like to do content operation in Encyclopedia when they are doing network marketing. To do content operation in Encyclopedia, you can combine articles with other content, which can not only bring a positive impact to the brand, but also bring value to consumers, which is the essence of network marketing.

Of course, brand encyclopedia is an important part of corporate brand building and promotion. By creating a brand, we can increase brand awareness, strengthen brand image, and improve brand reputation. The creation of a brand encyclopedia requires attention to basic information, company introduction, brand image and other information.

Creating a professional encyclopedia brand entry is one of the important means for enterprises to build a brand image. Through the authority and credibility of the encyclopedia, it can improve the influence of the enterprise on the Internet and the recognition of the brand image, and provide strong support for the development of the enterprise and market competition.

Business license of the enterprise.

If you want to make an encyclopedia for a new company, you can directly create it quickly in the enterprise encyclopedia, so we only need to fill in a few simple contents.

After entering, we can see two options, one is quick creation, and the other is regular creation, but the recommendation here is to choose quick creation, because the content of rapid creation is relatively small, and it is very easy to pass the review.

Then we can see that the system allows us to fill in the name of the enterprise and the enterprise organization directly, just enter it normally, and don't care about the other things and go directly to the next step. It is explained here that this kind of basic is filled in according to the business license of the enterprise, and there will be no other content added, so it is simple.

But if you choose to create a regular one, you need to fill in the content can be more, the title is also required, other content of all aspects of the information, if there is a problem with the words, it will not be approved, of course, if it is a new company, it does not have to be so good, if the company is developing very well, and there are large-scale brand aspects, if you have been reviewing it, it is recommended to find someone to help, which also saves your time.

Precautions. Follow the system prompts to fill in the content of the encyclopedia.

As the world's largest Chinese search engine, the traffic it has is amazing. And the authoritative endorsement of encyclopedia is also trusted by each of us. Therefore, more and more individuals or enterprises want to create their own encyclopedias, so that they or enterprises have more **, but they have encountered a lot of problems.

Many people don't even know the entrance to the encyclopedia, and after entering the encyclopedia page, they find that the tools are very complicated, not to mention whether they are familiar with the encyclopedia specifications and review requirements, just submit an entry, many people will be stuck in one of the links, not to mention whether the submitted encyclopedia copy meets the requirements of the encyclopedia specification, many people will encounter such a situation: multiple submissions, many times returned by the encyclopedia, and the reasons for the return are varied, such as involving advertising; language irregularities; References are not available; References do not correspond; There are no references and so on, and I don't know where to start. It took a lot of time, and the results were not satisfactory.

The most terrible thing is that it takes a long time and costs to fail the audit, but you don't know that the fault is in the **, which is easy to collapse.

1. The reference materials are not authoritative (such as the use of personal self-leading news, local small stations, etc.).

2. The reference material does not correspond to the content of the text (the reference material says that something happened in place A, and the body of the encyclopedia becomes something that happened in place B).

3. The reference materials are authoritative enough news platforms, but the reference materials involve advertorial publicity.

5. There is nothing wrong with the references, but the encyclopedia copy involves expressions that do not conform to the encyclopedia norms, and it may also indicate that it is a reference problem.

If the encyclopedia you submitted has not passed, the references involved are generally caused by the above reasons, you can check the reasons why your entries have not passed because of the references. I really couldn't find the reason, so I directly handed over the materials to the professional encyclopedia service team, and their experience was enough to help us find out the problem.

What I do is a product encyclopedia, I didn't understand the rules at the beginning, Yunru Ke on behalf of the encyclopedia is very professional, this aspect of the study is thorough, Yun Ruke on behalf of the encyclopedia quickly completed the production, docking sales teacher is more patient to explain to me, and finally made it is more satisfied!

Simple industrial and commercial information is sufficient, and complex information should be expanded.

The creation of encyclopedia entries is generally normal, and there are basically people who will create it, but if it involves the basic creation of business, I have a deep understanding, after all, my company doesn't understand this, and it's also looking for Jin Suitui to do, really scratching your head, anyway, it's just three or five days.

1.Describe the company profile.

The introduction of the company encyclopedia should be described from the company name, company location, creation time, the company's main business and the scale of the company.

2.History of joining the company.

The company's resume or development history, generally speaking, as long as the company's resume is added to create a basic guarantee of more than 90% pass rate, which will give the administrator a message, the company is a real company that has come step by step, there is no false description, there is a deep foundation.

3.Company reference link.

The company's encyclopedia must be linked, or not out of a small way, the link of the encyclopedia has always been known for its high weight and high clicks, so take this opportunity to add a link, generally speaking, the indirect final pass rate is relatively large, and it does not affect the loss of the connection in the encyclopedia plus business card in the future. In this way, the first step of the company encyclopedia is created.

4.Company encyclopedia plus business cards.

Encyclopedia requires that the first step of creation is not allowed to add business cards and basic information, to add business cards after creation, extract part of the company's profile information into the company's business card, and then delete the duplicate paragraphs in the introduction, note: do not delete the paragraph where the link is located. To create a business card, you need to add your company's logo** along with it.

5.Join the honor and culture of the company.

The reason why the company's honor and culture should be added to this step is that if you add honor and culture in the first step of creation, there will be a suspicion of advertising, and the pass rate will generally be very low, so it will be logical to add honor and culture when adding business cards.

6.Plus the company address.

The company encyclopedia address must be added, and it will be good to add the company address, because this will convey a real message to the administrator that the company does exist.

7.Company Encyclopedia Plus Expansion.

Join the expansion at this time the success rate is the largest, because the above content is really needed by the encyclopedia, at this time the link of an advertisement has a basic impact on the overall situation of the entry can be ignored, the encyclopedia administrator will not because of an advertising link will be the content that the above entry really needs to be discarded.

1.The name of the selected entry must be a proper noun, an entry.

I don't want to say anything else about the encyclopedia.,What I want to say is that the encyclopedia is too strict now.,Inexperienced people basically can't create it.,We're one of them.,There's no way to find Jin Suitui to make it later.,There are too many details.,It's a waste of our own time in the early stage.,Sad.。

To create a business encyclopedia, many people share a simpler and more general understanding.

and how to create it.

In fact, to do a good job in the encyclopedia of an enterprise, it is recommended to divide it into three stages of development (big brand enterprises have a fourth stage). I would like to share with you [Phased Creation and Optimization of Enterprise Encyclopedia].

The first stage is to create a "basic version" of the enterprise encyclopedia.

Tools & Requirements: Just create with lightning speed.

The key point of this release: Use the full name of the enterprise.

The example is as follows: The demonstration of successful submission is as follows:

The second stage: update to the "standard version" of the enterprise encyclopedia.

Tools and requirements: You need to provide basic verification information of the enterprise, such as the full name of the company and the business license number.

The key point of this version: provide the official website and the company's historical verification information.

The examples are as follows:The third stage: optimize into a "rich version" of the enterprise encyclopedia.

Tools and requirements: A wealth of supporting materials are required.

The key point of this version is the reasonable use of the first party, and if necessary, the enterprise uses PR means such as press conferences and product launches to accumulate credibility of third-party certification materials.

The examples are as follows:The fourth stage: the establishment of the brand area of the enterprise encyclopedia.

The examples are as follows:[Important Lessons Learned]:

It is very important to pay attention to the brand: the enterprise encyclopedia can be said to be an important means for enterprises to do brand communication, as the person in charge of brand marketing, we must pay attention to it!

Data preparation is very important: I have done a lot recently according to the idea of [creating enterprise encyclopedia in stages], and I have created hundreds of versions, including thousands of versions that have been modified. As long as you can provide the corresponding reference materials, and abide by the rules of the encyclopedia platform, and submit it for review according to the standards, it is still easy to complete an excellent enterprise encyclopedia.

Encyclopedia creation is something that many people want to do, in the past to do encyclopedia is really simple, you don't need any materials to do, but now it doesn't work, generally need to have materials, of course, this supporting material can be the official website, can be news and other materials, specific materials need to be decided according to the actual situation, do the encyclopedia to find brocade push, and secondly, many people have misunderstandings about the account level created by the encyclopedia, thinking that high-level accounts are easy to pass, in fact, it is not, mainly in terms of copywriting and materials, If these two sides do not meet the rules of the encyclopedia, then it is still difficult for you to do a good job in the encyclopedia, and the level of the account is not too big, if you really want to create your own encyclopedia, it is recommended to learn more about the relevant rules!

It's generally simple, if you can't do it, you can come to us.