Why is it said that credit collapse is only a matter of moments ?

As the saying goes, "once bitten by a snake, ten years afraid of the well rope", as long as it is a similar thing, you will remember it for a long time. There are many experiences of companies that confirm this. For example, Sanlu milk powder, Luckin coffee fraud, Samsung series mobile phones**, etc., these things will affect people's minds for a long time.

People think about the experiences you've had before they go shopping.

1. Once bitten by a snake, I was afraid of the well rope for ten years

When you have been bitten by a snake, you may be scared when you see a rope later. It may take you more than ten years to accumulate a good reputation, but you only need a product to ruin your reputation, and it only takes a few days. For example, the original Sanlu milk powder was a major domestic milk powder factory before the accident, and there were advertisements for Sanlu milk powder everywhere.

But after the accident, the entire enterprise collapsed instantly, and now it is difficult for us to see Sanlu. And this so-called well-known brand has also become a way for people to play memes.

2. Memories are profound

Now many people say that "the memory of the Internet is only 7 seconds", this sentence is correct and correct, many fake celebrities and Internet celebrities have started a new life in a short period of time. It is also a mistake to say that it is wrong, and some regular fans will always leave them because of these things. Although they have new fans and still earn a good income, some old people will remember what she did.

When people talk about it, they will mention some of the past, and at this time, the black material will be **. Many celebrities have changed from the pride of the sky to street rats, just because of a black material. The memory of the Internet is short, but it is very profound.

3. Luckin and Samsung

The impact of Luckin Coffee's fraud was relatively large, and the stock price fell by about 80% at that time, and the loss of money was even more uncountable. When Samsung mobile phones appeared, many people had to check when they got on the plane, and if you were using a certain mobile phone, they might refuse to get on the plane. It may take decades for credit to accumulate, but it only takes a moment for it to collapse.

Human beings are a very fragile species, and the most important thing in the interaction between people is mutual trust, but people are sensitive, and a little unsatisfactory thing will make the other party lose trust in you instantly.

Because when one of your things makes many people feel that they have lost trust, you will lose your integrity in the industry and make people lose confidence in you.