Characteristics of packaging 20, what are the characteristics of traditional packaging

Show your strengths and hide your weaknesses.

The complex is dominated by luxury, the process material pattern, the simple is much more convenient, practical is good.

Good packaging is the language of the image, which can enable consumers to communicate directly face-to-face, so that people can correctly and quickly carry out effective and profound memories of the corporate image, so that consumers can fall in love with your products, each packaging should also have its "character" and characteristics, find the right one for yourself.

Generally, the substrate of printing is mainly flat paper, while in packaging printing, in addition to these cardboards and wrapping paper, plastic, glass, ceramics, metal and other utensils are also included.

The embodiment of the socialization of printing technology is packaging printing, which has certain commodity attributes, in addition to some more traditional plane concave and convex printing technology applications, it also has its own production characteristics, that is, the so-called special printing technology.

Type of packaging

First, the packaging of the combined gift box.

Combination packaging is mainly used for gift box packaging. This kind of packaging has both packaging and packaging. Its features are precious, but the cost is high.

Second, add window carton packaging.

This form of packaging is commonly used in toys, food, and other products. This structure is characterized by the ability to make the consumer aware of the product and increase the credibility of the product, which is usually supplemented with transparent materials that open part of the window.

3. Deformed carton packaging.

Texturing box printing pursues the interest and variability of the structure, and is often suitable for snacks, candies, toys and other lively products. This structure is more complex and handmade, but the display is very good, and of course ** is proportional.

Fourth, portable carton packaging.

This carton form is often used in gift box packaging, which is characterized by easy portability. However, attention should be paid to whether the volume, weight, material, and handle structure of the product are equal to avoid causing damage to consumers during use.

5. Socket carton packaging.

This is a commonly used carton form, simple modeling, simple process, low cost and other common wholesale packaging forms often adopt this structural form.

6. Drawer-type carton packaging.

Similar to the drawer, the lid shape and packaging form of the box body are softened by two sheets of paper, and the structure is sturdy and easy to use multiple times. Common ones include liquid packing, loading and unloading chocolates.

As far as I know, the main use of traditional packaging is for convenience, and modern and post-modern are slowly pursuing simplicity, art, low material cost, environmental protection, etc., and the most important thing is the feature.

Traditional packaging is actually easy to carry.

Traditional packaging is actually easy to carry. Today's packaging, you see, is more expensive than the real thing, a big moon cake box with two small moon cakes, next to tea and red wine, you know what I mean. Tie-ins, extravagant, wasteful, expensive.

Eat too little, throw it away It's a pity, and in the end it's a person to send, transfer and then forward, and a few receive gifts. Dramatically back into the hands of the owner.

What are the features of the product packaging? What are the contents of packaging design1The trademark of a trademark, also known as a logo or trademark, refers to the identification of goods set up after the registration of a trademark.

Commodity mark is a unified standard of commodity name, specification, model of words, symbols, colors, etc., is used by enterprises, institutions and individuals to distinguish goods from other business signs; It is also a special word, or trademark. 2.Packaging structure diagram.

It is the creation of graphics and text symbols based on a certain structural form, and is one of the important contents of creative expression. Packaging design is not only displayed in the commodity packaging, but a complete commodity design process, and the structural graphics of the packaging can be directly expressed, which is an important part of the packaging design hall. 3.

The psychological expression of packaging color is the expression of modern visual language, which uses human visual organs to convey feelings and form the effect of vision and heart beads. Packaging color is more than just advertising the contents. More color is not only an advertisement of color, but also plays a role in the following characteristics of the product itself.

Packaging is characterized by a variety of uses. The specific uses are as follows:

1. It is regarded as the "packaging" of raw materials. There is a type of packaging, which is mainly used in the production of products, and forms the same entity as raw materials, so it is generally accounted for as raw materials.

2. Regarded as the "packaging" of the tool. Although these packaging materials have the appearance and function of "packaging", they are essentially only a "labor tool", so they can be regarded as some low-value consumables with "packaging" function (if the value meets the criteria of fixed assets, they should also be classified as "fixed assets").

3. Packaging that is not priced separately with the commodity. These packaging materials are in the process of selling goods, or to provide convenience for the storage of goods, or for the aesthetic consideration of goods, or to provide convenience for customers, etc., and accompany the goods**, and do not charge customers separately for packaging.

4. Packaging that is priced separately with the commodity. Although these packaging materials are also accompanied by the goods, because of the high value, and the customer generally has the right to choose (such as the gift box of some foods), the customer who needs to take the packaging that is charged separately in addition to the product. This type of packaging is more common in businesses that deal in food and gifts.

Zhonghui Design (professional packaging design company) answer:

Product packaging design refers to the planning and design of the appearance, form, size, material and color matching of the commodity packaging scheme, so as to achieve the purpose of promoting commodity sales and better display the uniqueness and characteristics of the product and brand.

Traditionally, packaging design has been thought of as synonymous with product protection and shipping. But now it has developed into an important and complex profession that involves many aspects such as production processes, profits, market demand, brand value, and consumer psychology. Therefore, product packaging design has a lot of meaning:

Protect the product: Packaging a high-quality and beautiful product ensures that it is not damaged during transportation and storage. At the same time, the packaging of Sagatadang can also prevent problems such as mildew and spoilage.

Marketing & Publicity: Product packaging can help brands achieve publicity and show uniqueness and personality in marketing. Superior product packaging design can stimulate customer interest and motivate them to purchase the product, thereby increasing product sales.

Increase brand value: By designing high-quality product packaging, you can highlight the brand image and logo, enhance the brand recognition, shape the brand value and style, and improve brand loyalty.

Customer demand: For retail products, consumers are often exposed to the outer packaging of the goods. High-quality packaging design can attract customers' attention and mobilize customers' desire to buy.

Increase sales: Beautiful packaging sets the stage for popular and easily recognizable logos, which makes them irresistible. Nowadays, in many companies, high-quality packaging has become an important way to gain market share and increase competitiveness.

Whether it's a commercial or physical transaction, packaging design is one of the key factors influencing consumers' purchasing decisions. In a highly competitive market, a successful product packaging design can not only effectively communicate the core benefits that the product provides to the audience, but also shape the brand image, improve the product's recognizability and differentiation, and ultimately lead more audiences to make a purchase. Therefore, with proper investment, careful planning and cooperation with professional designers, we can develop a packaging plan with practical significance and artistic value and achieve the best sales price.

Packaging design is a design art science integrating practical technology, marketing and aesthetics. Not only does it give a product a safe and beautiful appearance, but it is also a powerful marketing tool today.

The concept of packaging design.

Literally, the word "packaging" is a juxtaposition structure, "package" means to wrap, "pack" means to decorate, which means to wrap and decorate the object. From the design point of view, the "bag" is to wrap things with a certain material, and its fundamental purpose is to make things less damaged and convenient for transportation, which is the category of practical science and belongs to the concept of matter; "Outfit" refers to the decoration and embellishment of things. This refers to the beautification and decoration of wrapped things in different ways to make the package look more beautiful on the outside, which is an aesthetic category and a cultural concept.

Simply speaking, "packaging" is a reasonable and effective integration of these two concepts.

Functionality in packaging design is always the first, no matter what kind of design should be given to it the principle of simplicity, ergonomic structure, constituting a kind of product safety, convenient for users of packaging.

Sometimes designers will blindly pursue novel materials and novel shapes, thus forgetting the basic requirements of packaging, safety, reliability and convenience, which is a major taboo in design. This is particularly important in the packaging of chemical, medical machinery, electronic technology and other products.

The connotation of packaging design.

After the packaging design meets the basic requirements of the product, we should consider more about the connotation part of the design. If the concept of packaging design is the human body wrapped and decorated without clothing art, and the expression of packaging design is people's clothing, then the connotation of packaging design is the spiritual and cultural thought of this person. A person's outfit can reflect his thinking and cultivation level, and the packaging design can also reflect the different connotations of products, brands, and enterprises.