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In my opinion, there are 7 major steps to develop leisure agriculture and rural tourism.
The first step is resource assessment.
What resources do you have for the development of leisure agriculture and rural tourism, especially what are the exclusive resources and advantages? Either the place you choose is particularly good, the ecological resources are good, the location advantage is good, and the characteristic industry is good, or the house you choose can be used as a homestay and has a good foundation.
The second step is to plan first.
You have to plan first, not plan. Planning is thinking, what theme you will create in the future, what concepts and concepts you have, what industry you are based on, who is the customer group, and who is your core paying group.
Based on planning, several major events should be clarified: positioning, theme, functional area, consumer project design, and profit model calculation. In other words, if you don't settle accounts and blindly do leisure agriculture and rural tourism, you can only lose money in the future.
I've seen too many people who have put all their lives into the industry and ended up losing their money. A large number of people enter the industry with feelings and brains, and finally quit crying with their thighs.
The third step is the selection of industries.
In fact, this should be thought about when planning, and it should be taken out alone, which shows the importance of the industry. The first requirement for rural revitalization is industrial prosperity. To do leisure agriculture and rural cultural tourism, we must do a good job in characteristic industries.
Don't always think about eating, drinking, and having fun to make money, you must lay a solid foundation, and you must be able to make money in agriculture.
When your agriculture can make money, you will have greater confidence, and the integration of the three industries will be made.
The fourth step is team building.
All good projects, good products, and good models are the same, you must rely on a good team, and you have to pay attention to the team. It only takes a good team to make featured products, projects, and activities.
And the fundamental reason for making money in leisure agriculture and rural tourism lies inProducts, Projects, and Activities.
The fifth step is marketing promotion.
You've got to find the right marketing tools, put them through reasonable testing, find what works best for you, and then stick to them.
For example, from Monday to Friday, how to attract schools, parent-child institutions, and team building crowds to come in groups;
How to customize parent-child families and individual demand groups on weekends can minimize your operating costs.
The sixth step is to iterate.
To do leisure agriculture and rural tourism, the most taboo layer remains the same, you must know that with the season, with different festivals, with different festivals, the content and gameplay can be constantly iterated in different spaces, so that the project has lasting appeal.
Step 7: Membership locking.
To do leisure agriculture and rural tourism, we must know how to develop a membership system. If you have 50,000 localized members, you can rely on the unlimited monetization power of these localized members.
The land in your park, the local chickens you breed, the homestays you build, the themed restaurants, and the open lawns can all be deeply shared with members to form a unique model. Imagine, among the 50,000 members, there are 10,000 hourly stored value members, and based on your project, 1,000 yuan is formed as the base service, that is, 10 million.
Therefore, leisure agriculture and rural tourism must actively explore the membership system.
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If you want to learn, you should go and learn from the local farmers, and you should take a notebook and write down some important knowledge.
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When studying, we must first learn their business methods, learn their strategies, learn their planning, learn their propaganda methods, learn their business methods, and so on.
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We should learn some experience in tourism, and we should also speed up the development of agriculture and invest in some new facilities, so as to attract more people to visit here and increase profits.
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