What does the franchise fee mean? What does it mean to join?

Franchise fee is a unique form of business operation, it is the brand holder will be the intangible assets of the enterprise brand, such as intellectual property rights (including inventions, patents, trademarks, copyrights), organizational management assets, market assets and human assets in the form of a contract to the franchisee to use, the franchisee according to the contract, in a unified business model to engage in business activities, and pay a certain fee to the brand holder. Fees included in the franchise fee 1. Security deposit: In order to ensure that the franchisee performs the franchise contract, the franchisor may require the franchisee to pay a certain deposit, which is part of the cost to the expiration of the contract, when the franchisee has no breach of contract and is not clear about the payment, the franchisor shall return it to the franchisee.

Second, the sharing of advertising and costs: between the franchise headquarters and the franchisee is part of the cost that needs to be borne by both parties, the most common is for advertising and expenses. 1. Nationwide advertising and expenses.

The cost of advertising and promotion in the whole country or a certain region is planned by the headquarters and the overall cost is shared by each store. If the advertisement** is for the franchisor's product, the franchisee is not required to share the cost. 2. Regional advertising.

If it is a regional advertisement, when developing a franchise in the region, this part of the cost can be written into the contract as the agreed content and collected on time, so that the regional publicity cost is shared by the region. Many franchise headquarters give the franchisee the right to authorize the region, that is, the franchisee can develop other franchisees in a certain area, and the advertising and expenses in this area are only shared among the franchisees in the region. 3. The alliance is independent** If it is for a franchisee, its costs must be borne by the franchisee.

However, before the franchisor becomes independent, he can express his intention to the headquarters to see if he can get publicity support, and it is better if the franchise headquarters also intends to do advertising and activities. Beg.

What is the franchise fee and what are the franchise fees.

Refers to participation in a certain group organization. It can be expanded to the commercial field, referring to the first joining of commercial brands.

Franchise is the continuous contractual relationship between the enterprise organization, or the franchise chain head office and the franchise store. According to the contract, a unique business privilege must be provided, plus unconditional assistance (personnel training, organizational structure, business management, supply and marketing of goods). And the franchise store also needs to pay a relative reward.

There are many types of franchise business forms, which can be divided into voluntary franchise, entrusted franchise and franchise according to the proportion of capital contribution and business mode.

Joining alone means joining a brand's model and brand concept, including its full set of market product positioning, and customer positioning, including joining the unification of the first also has requirements, mainly a full set of franchise system.

In the definition of joining, you can only complete all business activities including profit models under the condition of joining the brand, and you can not violate all the regulations of the franchised brand, protect the franchised brand, and be willing to abide by all the regulations formulated by the franchise headquarters.

Joining is to complete all your operations in an organized and systematic manner, and you need to pay a certain franchise fee or abide by certain franchise rules.

There are many kinds of franchises, depending on where you planted them, you can take a look at them in the encyclopedia. You can also call a few to join ** to consult.

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What is the cost of the franchise fee: The franchise fee includes the brand use fee, the performance bond, the brand management fee, the cost of marketing and brand promotion, the first batch of purchase fees, etc. Franchise fee is a unique business model, it is the brand holder will be the intangible assets of the corporate brand, such as intellectual property, including inventions, patents, trademarks, copyrights; organization and management of assets; Market assets and human assets are granted to franchisees in the form of contracts, and franchisees engage in business activities under a unified business model in accordance with the contract and pay a certain fee to the brand holder.

What is the franchise fee?

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We're happy to answer your <>

What is the cost of the franchise fee: The franchise fee includes the brand use fee, the performance bond, the brand management fee, the cost of marketing and brand promotion, the first batch of purchase fees, etc. Franchise fee is a unique business model, it is the brand holder will be the intangible assets of the corporate brand, such as intellectual jujubes, to destroy property rights, including inventions, patents, trademarks, and broad spike copyrights; organization and management of assets; Market assets and human assets are granted to franchisees in the form of contracts, and franchisees engage in business activities under a unified business model in accordance with the contract and pay a certain fee to the brand holder.

Extended information: At present, the franchise fee of most brands in the market includes three kinds of fees, including brand usage fee, performance improvement increase and brand management fee: 1. Brand usage fee Brand usage fee refers to the franchisee to use the brand to engage in business, and need to pay the brand holder in accordance with the agreed contract, the general franchise fee is time-limited, and will not be refunded after the expiration of the contract.

2. Improve the performance of the increase in the performance of the increase in the amount of money is to support the interests of both parties and the cost of Hu, the franchisee to the brand holder to pay a certain increase in the amount of money, in accordance with the brand banquet rent to develop the operation model to operate, consciously maintain the image of the brand. Of course, after the expiration of the contract, if the franchisee does not have any breach of contract, then the brand holder of this fee should be refunded to the franchisee. 3. Brand management feeThe brand management fee is also part of the franchise fee, in fact, this kind of cost is borne by the franchisee and the brand holder, most of which is used for product research and development and brand promotion.