How to do promotion on Google

On the specific question of how to do Google promotion, it is necessary to formulate different promotion strategies according to the different brand products and different promotion budgets, although it cannot be generalized, but the basic promotion operations are the same.

First of all, Google promotion is divided into two kinds of paid and non-paid, and there are also dimensions of PC and mobile, if you want to do a good job in Google promotion, you have to make comprehensive use of a variety of methods, and it is difficult to get better results with a single promotion method.

Google overseas promotion is generally divided into SEO and natural search optimization, the promotion cycle is long, the effect is slow, but the effect lasts for a long time. SEM is a bidding advertisement, which has a quick effect, and the effect will come immediately as soon as the money is invested. However, SEM's placement does not affect the organic ranking, so if you only advertise and promote, the money will stop and the effect will stop.

Specific promotion skills still need to be summarized in practice. Also take a look at the Mobvista platform.

The columns are SEM and SEO.

Detailed details on how Google promotes for free:

Free Google Search Engine Promotion is what we often call SEO optimization. The basis of doing Google SEO is to build a website, first of all, to build a marketing type, set up the specific TDK, and set up the internal links and keywords, among which there are some trivial things, such as the release of pure external links, the exchange of friendly links, and the release of internal page articles, which are of great help to the weight and ranking of the company. To do Google SEO, we should pay attention to the user's experience and continuously improve the user experience through the analysis of background data, so as to achieve the final effect.

From the Internet as a whole, there is also forum promotion.

The promotion effect of the forum, especially the vertical forum, is still very good, there are still many active users of the forum, and there are many accurate people on the learning forum, and the forum can be promoted for different industries.

From the Internet as a whole, there are also blog pants to promote carefully.

Forum, blog promotion is to have a certain number of active users, a certain fan group, and blog promotion can also do some long-tail word promotion, although the number of long-tail words is not much, but according to the law of 28, I believe that the accumulation of small amounts will always receive results.

From the perspective of the Internet as a whole, there is also social media promotion.

Now the power of social media promotion is very great, we should not be underestimated, such as Weibo, WeChat, these social platforms, and these are also emerging platforms, it is promoted on the basis of active users, like WeChat public platform can also be promoted by advertorials.