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Apple's main advantage lies in the smoothness of its operating system, its unique operating system, as well as its high-end route chosen at the beginning, and some vanity driven, so many young people now choose to buy Apple.
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The processor used in Apple's phones is very advanced, and it is better than any other brand of phone.
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Apple's biggest advantage is the stability and security of the system, some people question its closed nature, I think this is also its advantage, it will not be authorized to unknown applications casually, and it will not be casually ** all kinds of software.
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First of all, the operating system of the Apple mobile phone is very novel. The operation interface is also very simple. And it runs smoothly. The materials are also very particular.
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At present, the iPhone dominates the domestic high-end market, which is for most domestic mobile phones.
It's a bad feeling. Because although domestic mobile phones are now constantly improving their productivity and technological level, they are still far behind compared with iPhones。In fact, the main advantage of Apple's mobile phone is that its own system and chip are more prominent, compared with many domestic mobile phones, the development is very rapid.
Most fruit fans will give priority to changing their mobile phones when they come out. <>
And for some use Android phones.
Either they don't like Apple's mobile phone very much, or they think that Apple's mobile phone is too expensive, and it's true that the iOS system.
Compared to Android.
It's easier to use. Therefore, so many people like Apple mobile phones, not to follow the trend, but to really use Apple mobile phones, and feel that Android mobile phones are more troublesome to use. Many people like iPhones for this reason.
But it can't be completely said that the Apple mobile phone is all the advantages, maybe compared with the Android phone, the Apple mobile phone has some benefits and some disadvantages. <>
For example, the battery of the Apple mobile phone is a lithium battery, and the power will be continuous**. This will cause many Apple mobile phone users to feel that the battery of their mobile phone will get worse and worse, so they will also feel very annoyed. Some achievements in chips do make many people prefer Apple mobile phones, but in some other aspects, Apple mobile phones may still be worse.
It can only be said that Apple's mobile phone has advantages in certain aspects, but it also has some disadvantages in some aspects. <>
Therefore, everyone must look at this matter objectively and rationally, and don't think that Apple's mobile phone is completely high-end because of some people's hype. Many times when buying a mobile phone, you also need to prioritize your budget. Most people choose to hurt themselves because of Apple's mobile phone, or choose to take out a loan, which is very irrational, as long as you choose a mobile phone that suits you, then it is also an affirmation of yourself.
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Apple's market share has skyrocketed again with the ultra-high sales of the iPhone 13 series of mobile phones, and Apple's market share in high-end mobile phones above $600 has exceeded 70% in China.
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The advantage lies in the long-lasting system and simple interface, and it also has a very good means of market operation in the case of rich content.
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<> when people buy mobile phones in their lives, they will always consider whether to buy Apple when the economic conditions allow. A market research institute released an analysis report on the domestic smartphone market in the first half of the year, in which it was mentioned that Apple has relied on the ultra-high sales of iPhone13 to cause its share to soar again, and Apple has occupied 70% of the high-end mobile phone market priced at more than $600.
The news sparked heated discussions among the public, and netizens discussed "why Apple can occupy such a large share" and "domestic mobile phones."
where exactly is it to lose", but this is already an indisputable fact. In the high-end mobile phone market, Apple has an absolute advantage.
In the domestic mobile phone market, as long as it comes to high-end phones, Apple can be said to be well-known, but other mobile phone models are often difficult to remember. I think there are two main reasons why Apple's mobile phone is so recognized by consumers: one is the relative success of Apple's mobile phone branding, and the other is the serious homogenization of other brands of high-end mobile phones.
Apple's mobile phone brand building began a long time ago, to this stage its brand building has basically succeeded, people will subconsciously think that Apple is the representative of high-end mobile phones, this recognition makes everyone naturally choose Apple when buying high-end mobile phones, and now in the domestic market, other so-called high-end flagship machines are often just ** to keep up with the times, but the differentiated innovation on mobile phones is minimal.
In the era of hardware and software homogeneity, it is difficult to make consumers interested in buying with too similar design and performance. When high-end users buy other high-end flagship machines, Penghong often does not enjoy the advantage of scarcity or performance.
In the future, if domestic mobile phones want to turn around against the wind in the market, differentiated innovation on mobile phones is crucial, and brand building is also crucial. If there is still no breakthrough in these two aspects of domestic mobile phones in the future, the high-end mobile phone market will still be dominated by Apple in the future.
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The main reason is that the cover is because the brand of the Apple mobile phone is relatively large, and the publicity efforts are very large, and many people in Youmin feel that holding the Apple mobile phone is particularly face-saving, so it can sell so well.
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The reason why Apple's mobile phone sells well is because of the smoothness of the iOS system on the one hand, and on the other hand, because Apple has a very large ecological turmoil.
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Many people are very fond of Apple mobile phones, and the user stickiness of Apple mobile phones is very high.
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The reason for this illusion is that there are few choices of high-end mobile phones, and the iPhone is the best choice among high-end mobile phones, at least so far. And there is a hierarchy in people's social circles, and the circles you contact are all using four or five thousand high-end mobile phones, and the probability of rotten holes is apples is extremely high, and at a glance it is all apples, and I think the whole world is using apples. In fact, Apple's domestic mobile phone sales ranking has always been three or four behind, a large number of people use two or three thousand mobile phones, just like the iPhone, there are a larger number of thousands of yuan machine.
In the second quarter of this year, the agency counted mobile phone sales, and the top five domestic rankings were vivo, oppo, honor, Xiaomi, and Apple. The top five in the world are Samsung, Xiaomi, Apple, OPPO, and vivo.
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It should be said that the high-end market is the first, but it is not the first in the overall rolling grip mobile phone market. According to statistics, vivo continues to lead the domestic mobile phone market, ranking first with a market share of 24%. It was followed by OPPO and Xiaomi, with market shares of 21% and 17%, respectively.
Honor has also made huge progress, ranking fourth with a 13% market share, surpassing Apple's 12%.
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If all the mobile phones in the country are counted, it can be said to be the first! If you only count Apple and domestic mobile phones, it won't work!
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Apple should be the first in the market now,This time 13 listing, you also saw the hot scene on the first day,But I use a domestic Huawei mobile phone,It's not the best machine in the state of 1,78 bends can be used to memorize Wu Hao to take 128,People who earn three or four thousand yuan a month don't want to exceed their economic ability,No and no, you can't go out and do anything, you can't do it,If the economic conditions are good, I also want to buy an apple。
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Under the global economy affected by the epidemic and the blockade of related technologies from the United States, the development of domestic mobile phone manufacturers is very difficult. The ranking of the global high-end mobile phone market shows that Apple has a share of 62%, and in this case, the recent situation of domestic manufacturers is very difficult, and the proportion of the international mobile phone market is very limited. <>
Every year in September, Apple's new product launch conference is a major event in the mobile phone industry, everyone will pay attention to the appearance of the new Apple mobile phone release from the United States, and many fruit fans will also compete to buy these new Apple mobile phones to increase their sales. The design of Apple's mobile phone and its related ** are becoming more and more loved and popular by consumers, ** is not too high in the past. The difference with the domestic mobile phone is not very large, compared with the domestic mobile phone, the first is gradually improving.
The improvement of domestic mobile phones has not changed its position in the international market. Its share of market share has not improved much, because more and more consumers choose Apple mobile phones instead of domestic mobile phones. As the leader of domestic mobile phones, Huawei's market share has also decreased under the suppression of the United States, but the share it has ceded has not been occupied by other domestic mobile phones, but by the share of Apple's mobile phones.
Because in addition to Huawei mobile phones, other domestic mobile phones in China are relatively controversial and do not have a wide fan base. Domestic manufacturers blindly improve their **** can be compared with Apple mobile phones, but they have not made very big changes in the appearance of the system performance of their mobile phones, on the contrary, there is a suspicion of imitating Apple mobile phones. But at the same time, it is worth noting that there are also some excellent mobile phones among domestic manufacturers, such as Xiaomi mobile phones, which are the king of domestic cost performance, and the cost performance is still relatively excellent and reasonable.
The reason why the recent situation of domestic manufacturers is so difficult is because Apple's mobile phone has been self-updating and self-improving, and a series of models he launched have been at the top of the world's best-selling list since their release, and have been very popular, and its functions and Apple's unique design are very attractive.
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Domestic manufacturers Huawei currently account for only 3%, OPPO accounts for 5%, Xiaomi and vivo still maintain the same level last year, the market strategy is 4% and 3% respectively, Huawei is due to some special reasons, the market share of high-end mobile phones is declining, but it is still at the same level as other domestic manufacturers and oppo vivo and, Xiaomi, the share, proportion, no progress.
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The situation is average, because its market share is far less than that of Apple, and its sales are also lagging behind, its competitiveness is much weaker.
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The situation of domestic manufacturers is not too good, they are basically evenly divided, and they can only barely maintain their income, which is not considered to have room for development.
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In the first half of this year, the Great Wall mobile phone market as a whole showed a state of decadence, that is to say, compared with last year, the sales volume in the same period basically fell by about 15%, and the domestic high-end mobile phone market not only did not follow the decline but rose some. The typical representative is vivo's market share in the same period last year, with a share of 6%, which has risen to about 13% this year. <>
The performance of the high-end mobile phone market is not so exaggerated, because the general mobile phone market as a whole fell by 14% sales, and the high-end mobile phone market fell by only 10%. Apple, of course, is undoubtedly at the top of the list, reaching 46% of the market share, while vivo has reached about 14%, Xiaomi, and OPPO are basically 8%. Huawei and Honor are two brands, so both of them basically occupy about 10%, but together, this market share occupies quite a lot, which is almost the share of the domestic high-end mobile phone market in the first and second quarters.
This means that domestic mobile phones have made some progress in the high-end market, and domestic mobile phone manufacturers have always mentioned the so-called impact on the high-end market, which is not simply a slogan. Now it can be seen from the changes in the data,vivo has been relatively successful in this regard,X80It is a typical high-end machine he did,After the rapid rise, coupled with some folding screens launched today,It has also increased the sales of mobile phones。 Although it is still far from the same extent as Apple, it has achieved a doubling of market share compared with the previous 6%, which is already a great success.
If this trend continues, the performance of domestic mobile phones in the high-end market can be said to be expected in the future. <>
Everyone has always said that domestic mobile phones are assembly machines and cannot be high-end, but from the perspective of market sales, it can be seen that there are still people who agree with the high-end machines of domestic mobile phones. The reason why Apple has such a large market share advantage is because of its previous good technology. People have a thick foundation, and it is impossible to beat others overnight, this step by step.
The market share of domestic mobile phones is gradually increasing, and the market performance is becoming more and more eye-catching, which also proves that the technology of domestic mobile phone manufacturers is no longer what everyone imagines, completely assembled and assembled, and they also have some things of their own.
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Apple's iPhone 14 series is scheduled to be released on September 7, local time in the United States, a week before the promotion of the family compared to previous years. Analysts believe that this time will be advanced to the first week, because the current global mobile phone market sales are sluggish, there is a gap in demand for some replacement phones, Apple hopes that the early release of the iPhone 14 series can once again drive the purchase enthusiasm of consumers.
At the same time, Huawei officially announced that the Mate50 series will be released on September 6. Guo Mingchi, an analyst at Tianfeng International Laughter, said that if the Huawei Mate50 market responds well, it will encourage the domestic high-end mobile phone market and reduce the impact of the downward cycle of the consumer electronics market.
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