How to do SEO search engine promotion

1. Do a good job in keyword analysis: This is the most important part of SEO optimization, keyword analysis includes: keyword attention analysis, competitor analysis, keyword and correlation analysis, keyword layout, keyword ranking.

Eliminate the poor design of the architecture, realize the tree directory structure, optimize the navigation and links, and design the language is best to adopt the div+css style, which is very hierarchical and concise.

Use domain:your domain or link:your domain to know your site's backlinks.

4. Catalog and page optimization: SEO is not only to make the homepage have a good ranking in search engines, but more importantly, to bring traffic to each page, and long-tail keywords are optimized for internal pages.

5. Content publishing and link layout: Search engines like regular content updates, so it is one of the important skills of SEO optimization to arrange the content release schedule reasonably, the time period for daily updates, and the high originality of the content of the published articles. The link layout organically connects the whole **, so that the search engine understands the importance and keywords of each web page, and the reference for the implementation is the keyword layout of the first point.

6. High-quality links: Establishing high-quality links is a very critical issue for SEO optimization, which can improve the PR value and update rate.

7. Establish a map sitemap: make a map according to your own structure to make your map more friendly to search engines. Make it possible for search engines to access all pages and columns on the entire site via sitemap.

Now don't do normal optimization with software.

In order to obtain more valuable user traffic, the enterprise network optimization promotion must first establish a good keyword thesaurus for the first time, and this requires an accurate positioning and screening more keywords and long-tail words with optimization value. There are many ways to filter keywords, which can be mined through search marketing recommendations or third-party tools, as well as promoted keyword planners, etc., which can bring more user traffic.

Users are looking for answers by searching for keywords, and now enterprises do ** promotion is also through keyword ranking to get traffic, now to ensure that ** can have a stable ranking basis, then this also has to use an optimization promotion skills to ensure that ** can get a certain amount of traffic and weight in the search engine.

3. Site optimization.

If you want to have more keywords ranked on the homepage, content optimization is the core, and now there are many companies doing SEO optimization, and the competition for keyword rankings in many industries is very large, and to ensure that you can get more traffic and ranking in search engines, on-site optimization is a very important promotion skill, such as: layout, structural optimization, optimization, keyword layout, internal link optimization, etc., these are SEO promotion to be more important optimization details of the cover, otherwise** It is difficult to have a high crawling frequency, and naturally ** will not be able to get more traffic and weight.

Fourth, the necessity of content updating.

Nowadays, to do **optimization to bring more traffic, **content update is very necessary, which can not only promote the growth of **keyword rankings, but also bring more valuable and convertible user traffic to ** by cultivating and reading the layout of long-tail keywords.

To quickly get more traffic and rankings in search engines, SEO promotion requires a certain keyword ranking technology, through some optimization skills, and adhere to long-term article content update and optimization, so that you can get stable keyword rankings.

SEM, to put it bluntly, there are two pieces of content, diversion and transformation. diversion, that is, how to direct the traffic of search engines to your own platform; Conversion, is how to turn the imported traffic into your own customers. If you do a good job in these two pieces of content, you will also do a good job in search engine marketing.

So how do you do these two things well?

The specific diversion method can be selected according to the characteristics of the industry (customer group characteristics, market environment, geographical restrictions, etc.) and the company's own situation (investment in manpower, budget, etc.). Theoretically, the more traffic, the better; In fact, enterprises are looking for accurate customer traffic. For example, a company that sells machinery and equipment, the imported traffic is the melon-eating masses attracted by lace news, and such traffic is ineffective for the enterprise, and it wastes manpower and budget.

The example is extreme, just take a look and understand the meaning.

Invert. There are many factors that affect traffic conversion, including display content, the accuracy of diversion visitors, brand awareness, online word-of-mouth, consulting skills, and the best system. This involves the competitiveness of enterprise products or services, the professionalism of customer service personnel, the planning of platform content, and the maintenance of online reputation.

For search engine marketers, what they can directly control is how accurately the platform displays content and directs visitors. The content displayed on the platform should be clear and concise, full of guidance, the page should be focused, and the consultation and form entrances should be clear and reasonable; The accuracy of diversion visitors should be controlled through keyword screening, delivery scope restrictions, historical behavior characteristics, and crowd positioning.

Brand awareness and online word-of-mouth maintenance can be promoted through advertising alliances, information flow, Q&A marketing, news advertorials and other promotion methods. It's an ongoing process that builds up imperceptibly.

Consultation skills and first-class system, this is what the customer service department and company leaders to improve. The regular training of the customer service department and the optimization of the consultation process can well improve the conversion; **The system can enhance market competitiveness through event planning or more value-added services.