What should a sales pitch say? How to sell the product

In addition to the hard conditions of their own products, in terms of sales skills, friends' words need to be tempered for a long time. Words are a stepping stone, if you say it well, you will get twice the result with half the effort! If you want to do a good job in sales, remember, you must always take the initiative!

The words used to promote the product are listed below:

1. If the customer says, "I have to think about it first." Then the salesman can say: "Mr. Li, in fact, we have already discussed the relevant points in the early stage?" Let me be honest with you: What are your concerns? ”

2. If the customer says: "I'll think about it again, and I'll give you ** next week!" Then the salesman can say:

Welcome to come**, Mr. Li, do you think it will be simpler? Shall I call you later on Wednesday afternoon**, or do you think Thursday morning is better? ”

3. If the customer says, "We will contact you again!" Then the salesman can say:

Mr. Li, maybe you don't have much interest at the moment, but I'd love to let you know if you can participate in this business. There are big benefits for you, such as an increase in annual sales .....

4. If the customer says, "How about you please send me the information?" Then the salesman can say:

Mr. Li, our information is a well-designed outline and draft, which must be accompanied by the explanation of the personnel, and each customer must be revised according to his personal situation, which is equivalent to tailor-made. So it's best if I come and see you on Monday or Tuesday. Do you think it's better to look at the morning or the afternoon?

>5. If the customer says, "I'm not interested." Then the salesman can say:

I fully understand you, for a project that you are not interested in or have no information on hand, of course you will not be immediately interested, it is very reasonable and natural to have doubts and problems, let me explain it to you, he can make you earn...You see the right day of the week.....

6. If the customer says, "I don't have time!" Then the salesman should say, "I understand." I also don't have enough time. But in just 3 minutes, you will be convinced that this is a very important project for you, and this project will allow you to earn .....

7. If the customer says, "Let's talk about it, or do you want to sell something?" Then the salesman can say:

Of course, I would love to sell you the product, but it must be the one with the best value for money before I sell it to you. On this point, should we discuss and study together? I'll come to see you next Monday?

Or do you think I'd be better off coming on Friday? ”

8. Don't give customers a chance to say no: How do you feel about this product? If you buy now, you can also get a special gift?

If the customer says, "I don't have time!"

But in just 3 minutes, you'll be convinced that this is an absolutely important topic for you.

Judging by age, gender, clothing, and occupational characteristics. Different consumers have different needs for goods. Generally speaking, the elderly pay attention to convenience and practicality, the middle-aged people pay attention to beauty and generosity, the young people pay attention to fashion and beauty, workers like affordable goods, farmers like solid and durable goods, intellectuals like elegant and generous goods, and people in the literary and artistic circles like unique goods.

Pitch skills

There are two solutions to the problem for our customers, and no matter which one they choose, it is the one we want to achieve. Apply this method.

For example, when a customer is in a restaurant, you can directly say that you want to eat or pack here, so that the customer should avoid the question of "want or not", but let the customer "want A or B", and when guiding the customer to make a deal, do not put forward more than two choices, because too many choices will make the customer at a loss.

After the transaction is reached, all the practical benefits that can be brought to the customer are displayed in front of the customer, the matters that the customer cares about are ranked according to the degree of importance, and then the characteristics of the product are closely combined with the customer's concern.

For example, if the customer is very concerned about the crow's feet at the corners of the eyes, then emphasize that no crow's feet is good for her, her appearance has improved, and she looks at least how young she is, so that the customer's heart will be happy and the customer will finally reach an agreement.

First, the customer said: I haven't thought about it yet, I want to think about it first. 1. Sales words:

Ma'am, I didn't explain it clearly, so you said you want to think about it? 2. Sales words: If you buy now, you can get a beautiful gift.

Second, the customer said: Your clothes are too expensive, not cost-effective at all. 1. Sales words:

This is the market price, the products in our store are much cheaper than the online brand products, and the cost performance is high. 2. Sales skills: the same is 100 yuan, you can now buy A, B, C, D and a few other things, and this product is what you need the most, and now you are engaged in activities to buy more favorable.

3. How many years can you use this top? According to the calculation of 1 year, xx months and xx weeks, what is the actual daily investment, you spend xx money every day, you can get this top, is it worth it? Third, the customer said:

I want to buy it, but can your clothes be cheaper? This price is currently the lowest price in the country, and it has reached the bottom, if you want to go lower, we really can't do it.

The tips and words of the sales pitch are as follows:

1. For salespeople, sales knowledge must be mastered, and sales without knowledge as the foundation can only be regarded as speculation, and can not truly appreciate the fun of sales.

2. A successful sales pitch is not an accidental story, it is the result of a learning plan and the application of a salesperson's knowledge and skills.

3. Selling is completely the use of common sense, but only by applying these concepts confirmed by practice to the positive can it produce results.

4. Before achieving blockbuster results, you must make boring preparations.

5. The preparation and planning work before the promotion must not be neglected and underestimated, and only when you are prepared can you win. Be prepared with your sales pitch, your opening statement, questions to ask, what to say, and possibly.

6. The combined strength of full preparation and on-site inspiration is often easy to disintegrate strong opponents and achieve success.

7. The best salespeople are those with the best attitude, the most abundant product knowledge and the most thoughtful service.

8. The company-related information, manuals, advertisements, etc., must be studied and memorized. At the same time, it is necessary to collect the advertisements, promotional materials, and manuals of competitors for discussion and analysis, so as to know oneself and the other and take corresponding countermeasures.

The words used to promote the product are as follows: 1. The customer says: I haven't thought about it yet, I want to think about it first.

1. Sales words: Madam, I didn't explain it clearly, so you said you want to think about it? 2. Sales words:

If you buy now, you can get a great gift. Second, the customer said: Your clothes are too expensive, not cost-effective at all.

1. Sales words: This is the market price, the products in our store are much cheaper than the online brand products, and the cost performance is high. 2. Sales words:

The same is 100 yuan, you can now buy A, B, C, D and a few other things, and this product is what you need the most at the moment, and now you are engaged in activities to buy more discounts. 3. How many years can you use this top? According to the calculation of 1 year, xx months and xx weeks, what is the actual daily investment, you spend xx money every day, and you can get this shirt by rolling in, is it worth it?

3. The customer said: I want to buy it, but can your clothes be cheaper? This price is currently the lowest price in the country, and it has reached the bottom, if you want to go lower, I can't do it.

The sales pitch depends on the product, but as long as your ultimate goal is to make a deal and sell your product, then the pitch can be summarized into several major points and several taboos. Because sales rhetoric is always changing.

First of all, let the customer see your professional image, when you speak, you should introduce your own brand, introduce yourself, so that the customer remembers the brand, remember you, and may use some humorous words to introduce yourself appropriately to deepen the customer's impression of you. Sales pitch marketing discourse can be categorized into five key points and six taboos:

Five takeaways:

1. Indirect negation (agree with the customer's point of view first, and then raise objections).

2. Ask (find out the reason for the customer's refusal and ask the customer's true thoughts).

3. Give examples (give examples to illustrate products, use practical examples, eliminate customer doubts, and impress customers).

4. Diversion (that is, to divert attention, such as customer consideration, then make more introductions from the benefits of the product to divert the customer's attention).

5. Direct denial (use "that may be because" to negate the customer's point of view).

Six taboos:

1. Exaggerated and untrue explanations cause customers to question and make customers unable to believe you.

2. Use too much jargon to make customers think they can't use the product.

3. Citing false survey data, it is easy to cause objections from customers.

4. Talking too much or listening too little, blindly introducing, completely unable to hear the customer's ideas, unable to further attract customers.

5. Unfamiliar with the product, unable to display correctly for customers, easy to be questioned by customers.

6. The posture is too high, which makes customers poor everywhere and makes customers feel unpleasant.

Be eloquent in reporting to the leader, be eloquent in social contact with people, and be eloquent in getting along with your partner in daily life, as if you can't express yourself and will be eliminated. Some people say that the success rate of people with good eloquence is at least 50%, and you are so good, don't lose in not being able to express yourself. We invited an expression expert who even Wang Han, Ou Di and other hosts admire, and asked him to help you tear off the label of "stupid".

Course Contents: Lesson 1: Getting to Know Expressiveness.

Lesson 2: Voice expressions, moving with emotion.

Lesson 3: Express yourself well and improve your self-confidence first.

Lesson 4: Observing Words and Looks, in one sentence.

Lesson 5: Be humble and win hearts and minds.

Lesson 6: The more you practice, the more you will be able to get started.