On the idea of crisis public relations planning 10

Answer]: Characteristics of the PR crisis.

1.Unexpectedness: The actual time of the outbreak of the crisis, the specific scale of operation, the actual trend and the depth of the harm are beyond the expectation.

2.Focus: In the information age, the information content of the crisis spreads much faster than the development trend of the crisis itself. News ** is like a fire borrowing the wind from a car in a crisis.

3.Destructiveness: Because crises often have the characteristics of "unexpected, unprepared", no matter how characteristic and scale of the crisis, it will inevitably lead to destruction of the company at different levels, leading to confusion and anxiety, and because the time for management decisions and their information content are relatively limited, they usually cause management decisions to be wrong, and then produce immeasurable damage.

4.Urgency: For the company, once the crisis breaks out, its devastating kinetic energy will be quickly released and spread rapidly, if it cannot be manipulated immediately, the crisis will be greatly vicious, so that the company will suffer greater damage.

Hello dear<>

We're happy to answer your questions! The basic element of the crisis public relations planning book is that the crisis public relations planning book needs to learn to analyze the problem: the last straw that crushes the "camel" is not the essence of the problem When the enterprise breaks out in a crisis, the contradiction is a concrete manifestation in front of all the public congratulations and officials.

If a problem erupts, if the corporate PR person only starts from the problem itself and formulates a solution, then in many cases, the results will often be unsatisfactory. Every time a problem breaks out in an enterprise, the triggering factors are not intentionally caused by a single original, but are intertwined and combined with many intricate factors. Therefore, analyzing a problem is to analyze the problem like "peeling back the cocoon".

The crisis PR plan needs to analyze the problem of the event itself: although the "last straw" is not the key, but it is the "boundary" Zen Foundation First of all, after the problem erupts, the cause of the problem must be one of the bases for the planning of the crisis public relations solution, which is beyond doubt. Second, although the problem erupts, it may be caused by more than just what you see.

However, if the enterprise problem erupts on the incident, then the problem that erupts in the incident can be the "boundary" of the enterprise's self-supervision. Extract the descriptive content of the problem itself and analyze the "opposing elements" of the existence of the problem After the basic problem of the incident is solved, the next step is to dig out the essential content through the problem phenomenon. In fact, many times, too many textual descriptions of events may impress the key to our analysis of the problem.

But the key contradiction that caused the problem was also hidden in the events that erupted. Therefore, the advanced way of problem analysis is to put the events that triggered the crisis into words, and then refine the core contradictions that caused the problem. For example, the conflict between the interests of the brand and the audience caused by the product, or the dissatisfaction of the audience with the company's attitude due to service problems.

In these incidents, the problems of the product itself are the direct content that the public can see, and the problems of audience trust and audience interest protection caused behind the product problems are the essential "opposing elements" of the event. When a corporate crisis breaks out, no matter how absurd and unreasonable the reasons for the crisis are, when an enterprise analyzes the problem, it must start from its own problems and dig out the essence of the problem. Finding reasons and blaming others (customers) is the least desirable.

Summary. Hello dear. Crisis PR falls under the category of hunger marketing strategies in marketing strategies.

Crisis public relations refers to the relevant mechanisms for responding to crises. According to Edward Bernays, the founder of public relations, public relations is a managerial function that develops policies and procedures to gain public understanding and acceptance. Crisis public relations specifically refers to the dynamic process of continuous learning and adaptation of institutions or enterprises to learn, formulate and implement a series of management measures and coping strategies in an organized and planned manner in order to avoid or mitigate the serious damage and threat caused by the crisis, including crisis avoidance, control, resolution and recovery after the crisis is resolved.

What specific strategies are included in this strategy?

Hello dear. Crisis PR falls under the category of hunger marketing strategies in marketing strategies. Crisis public relations refers to the relevant mechanisms for responding to crises.

According to Edward Bernays, the founder of public relations, public relations is a managerial function that sets policies and procedures to gain public understanding and acceptance. Crisis public relations specifically refers to the process of continuous learning and adaptation in order to avoid or mitigate the serious damage and threat caused by the crisis, so that an organization or enterprise can learn from and formulate and implement a series of management measures and coping strategies in an organized and planned manner, including crisis avoidance, control, resolution and recovery after the crisis is resolved.

Crisis public relations is a very important form of public relations service, which is to combine a public relations activity with an emergency to manage and solve various crisis events. Crisis PR and other forms of PR are designed to influence and improve the relationship between businesses, organizations, institutions and individuals, so that they can build a good image and gain public support.

Crisis PR involves the entire process of managing a crisis, from the occurrence of the crisis to the end of the crisis. Its purpose is to defend the company's reputation, avoid affecting the corporate image, reduce the losses suffered by the company, prevent the occurrence of crises, and if crises occur, minimize the impact of crises and control the development of crises.

The main contents of crisis public relations include: preventing the occurrence of crises, timely grasping the trend of crisis development, formulating response strategies, formulating and implementing crisis public relations plans, timely releasing crisis news, grasping the process of crisis communication, establishing and maintaining good relations between enterprises and society, and actively preparing for crisis public relations publicity.

Crisis communication is a complex and systematic work, which requires a grasp of the whole process of crisis management, and requires good strategies and skills to respond to crises smoothly. Therefore, crisis public relations requires not only professional knowledge, but also skilled skills, as well as good communication skills, in order to do a good job in crisis public relations.

1. Ensure the timeliness of information.

Crises can easily make people scared or fearful, so ensuring that the information is timely and that the audience is the first to know the situation of the event is crucial for crisis public relations.

2. Ensure the audience's right to know.

With the continuous development of society, the public's demand for the right to speak is becoming stronger and stronger. When a crisis occurs, all crisis audiences have the right to participate in decision-making activities that are relevant to their vital interests. The purpose of crisis PR should not be to divert the attention of the audience, but to tell the audience the truth, so that they can participate in the work of crisis management and show a positive and cooperative attitude.

3. Pay attention to the audience's ideas.

When a crisis occurs, the audience is not only concerned about the damage caused by the crisis or the compensation received, but also about whether the parties concerned care about their ideas and pay enough attention to them. If they find that the parties are unable to do so, it will be difficult to give them confidence and it will be even more difficult to resolve the crisis.

4. Be honest.

Always maintain an honest attitude, do not evade in the face of crises, and dare to take responsibility, it is easy to gain the trust and understanding of the audience. This is the primary purpose of crisis public relations, and maintaining honesty is the basic condition for ensuring the effective implementation of crisis public relations.

5. Ensure the consistency of the source.

One of the most taboo things to do in crisis communications is that the message is different, which can easily mislead the public and undermine the trust built in the crisis. If the parties cannot ensure consistency of information, then crisis management is impossible.

6. Ensure effective communication with the best people.

** plays a very important role in crisis public relations, it is not only the transmission of information, but also the supervisor of the development of crisis events, so to ensure effective communication with ** directly affects the direction and results of crisis public relations.