Crisis PR vs. Crisis Management, What is Crisis PR

Crisis public relations refers to a series of actions taken by enterprises in the event of a crisis to stabilize the impact of the crisis, protect the reputation of the enterprise, recover losses, and ultimately achieve the restoration of the corporate reputation, as well as the public relations services that affect the victims.

Crisis management is an act that takes measures to prevent and control the occurrence of a crisis and reduce the impact of a crisis on the enterprise before a crisis occurs.

Crisis public relations is a strategy to protect the company's reputation and image, reduce the impact of the crisis, and recover losses in the event of crisis management failure.

There is a close connection between the two, crisis management pulls the company out of the crisis, while crisis public relations is the pull of the company out of the crisis, recovering losses, stabilizing the impact, and protecting the reputation and image of the company. Therefore, crisis management and crisis public relations complement each other and are important means for enterprises to maintain their reputation and image.

Crisis PR refers to the relevant mechanisms for responding to crises, which are unexpected, focused, destructive and urgent. According to Edward Bernays, public relations is a managerial function that develops policies and procedures to gain public understanding and acceptance. Crisis public relations specifically refers to the dynamic process of continuous learning and adaptation of institutions or enterprises to learn, formulate and implement a series of management measures and coping strategies in an organized and planned manner in order to avoid or mitigate the serious damage and threat caused by the crisis, including crisis avoidance, control, resolution and recovery after the crisis is resolved.

Crisis public relations plays an important role for countries, enterprises, individuals, and so on.

Crisis management refers to the relevant mechanisms for responding to crises. Specifically, it refers to the dynamic process of continuous learning and adaptation in order to avoid or mitigate the serious damage and threat caused by the crisis, so as to learn, formulate and implement a series of management measures and response strategies in an organized and planned manner, including crisis avoidance, crisis control, crisis resolution and post-crisis recovery.

Crisis public relations refers to a social relationship between a social organization and the part of the public that constitutes its living environment and affects its survival and development, and is a science in which an organization establishes a good relationship between internal and external employees and between organizations in order to achieve a specific goal. It is a conscious management activity. The establishment of a good public relations in the organization requires the planning of good public relations activities to implement and achieve.

From the perspective of the two sides of the relationship, social relations include the relationship between individuals, the relationship between individuals and groups, and the relationship between individuals and the state; It also generally includes the relationship between groups and the relationship between groups and countries. The range of groups here ranges from civil society organizations to national political parties. The state here is essentially a society of one territory, that is, the relationship between the individual and the state is the relationship between the individual and the society, and the relationship between the individual and the world is the relationship between the individual and the whole society.

From the perspective of the field of relations, there are many aspects of social relations, and the main relationships are economic and economic relations, political relations, and legal relations. Economic relations are relations of production. In addition, religion, military, etc. are also important areas in which social relations are embodied.

Crisis public relations is a very important form of public relations service, which is to combine a public relations activity with an emergency to manage and solve various crisis events. Crisis PR and other forms of PR are designed to influence and improve the relationship between businesses, organizations, institutions and individuals, so that they can build a good image and gain public support.

Crisis PR involves the entire process of managing a crisis, from the occurrence of the crisis to the end of the crisis. Its purpose is to defend the company's reputation, avoid affecting the corporate image, reduce the losses suffered by the company, prevent the occurrence of crises, and if crises occur, minimize the impact of crises and control the development of crises.

The main contents of crisis public relations include: preventing the occurrence of crises, timely grasping the trend of crisis development, formulating response strategies, formulating and implementing crisis public relations plans, timely releasing crisis news, grasping the process of crisis communication, establishing and maintaining good relations between enterprises and society, and actively preparing for crisis public relations publicity.

Crisis communication is a complex and systematic work, which requires a grasp of the whole process of crisis management, and requires good strategies and skills to respond to crises smoothly. Therefore, crisis public relations requires not only professional knowledge, but also skilled skills, as well as good communication skills, in order to do a good job in crisis public relations.