Walk into a store, for example, McDonald s, KFC, how to determine whether it is a franchise store or

First of all, let's understand the direct store, simply put: the direct store is a chain store that needs to be operated and managed by the head office, and it is controlled by the head office in terms of operation, investment, and management. In the case of directly operated stores, the headquarters usually adopts a deep-like approach, and the retail stores under the orders of the head office, the natural retail stores must also be fully under the command of the headquarters.

The so-called franchise means that the company will authorize the franchisee, and the franchisee can use the image, brand, and reputation of the franchise headquarters to attract consumers. Naturally, before the franchisee starts a business, the headquarters will teach its own experience to the franchisee, and at the same time, it will also sign the corresponding contract with the franchisee. The difference between a direct-operated store and a franchise store lies in whose hands the direct control of the store is, that is, the control of the directly-operated store is in the head office, and the franchise store is in the hands of the franchisee.

After walking to the store... One click, and you'll know.

KFC and McDonald's are both franchises. But the conditions for joining are very high, basically like the professional managers they hire.

Pizza Hut is a directly operated store.

I can't really tell this from the appearance for a while.

1. Is there any writing of "KFC" on the business license, if not, it must be a franchise store.

2. The property rights relationship between the two is different, and the direct store is directly managed by the headquarters; The franchise store is managed by itself, and the relationship with the headquarters is only cooperative.

The franchise store is the legal relationship of the franchise, which is formed by the headquarters and the franchisee, and the direct store is directly under the members of the headquarters, and all management is directly managed by the company. However, if the average entrepreneur wants to open a McDonald's store, then the direct store is not something you can open if you want to, you can only open a franchise store, and the franchise store needs to pay some fees such as franchise fees and deposits.

McDonald's: Registration of intent to join.

The investment in joining a McDonald's is very large, although the profit is considerable, but the return cycle is long, to do a good job in long-term planning, the headquarters will have a full range of support, they must also have experience, the location of the store is also very important, it is best to be in the center of the business, and try to choose a high consumption capacity around.

We can often see KFC stores in busy areas, but people are not very clear which one is a franchise store and which is a directly operated store. What is the difference between a KFC franchise store and a directly operated store? There is a big difference between the two.

Directly operated stores are managed by KFC headquarters, while franchised stores are managed by franchisees. In addition, there are certain differences between the two models in other aspects. Let's analyze the difference between the two in detail!

KFC: Store opening information pick-up.

What is the difference between a KFC franchise store and a directly operated store?

In the current fast food market, KFC has two business models: directly operated stores and franchise stores, and entrepreneurs can only choose franchise stores if they want to cooperate. Many investors do not know much about the difference between directly operated stores and franchised stores, and many people think that there is no difference between the two. Actually, these two are completely different.

Let's take a closer look at their differences!

The concept is different: the directly operated store is directly managed by KFC, and both the store manager and the employees are assigned by the headquarters. The headquarters will have direct jurisdiction over the stores, and all directly operated stores will also need to be completely under the command of the brand headquarters.

However, the franchise store has a certain cooperative relationship, and the two parties do not have any subordinate relationship, but only a certain cooperative relationship. Therefore, the franchisee owner will have a lot of autonomy.

The risks are different: when opening a direct store, all the risks will be borne by the headquarters, and the franchise store needs to be borne by the entrepreneur himself.

Different advantages: the direct store will accept the unified management of the headquarters, so that it is easier to give full play to the overall advantages, and the franchise store is more flexible in operation, and the self-help is stronger, and the collective consciousness will be weaker, lacking the unity of the whole.

Different funds: The direct store is built by the headquarters of KFC, so it has strong financial strength behind it, so the direct store has more advantages in the development of the market. Franchise stores are funded and operated by franchisees, and are far weaker than directly operated stores in terms of financial strength.

Different technology: KFC's directly operated stores will have their own R&D team, which can continuously develop a variety of new products and delicacies, and quickly conduct trial operations in the directly operated stores. Franchisees need to wait for the headquarters to share new food production technologies step by step, and they have no R&D capabilities.

What is the difference between a KFC franchise store and a directly operated store? From the above explanation, it can be seen that there are many differences between directly operated stores and franchised stores. If you want to open a store like KFC, entrepreneurs can only choose to become its first businessman, so that they can open their own franchise stores and strive for their own careers.

Franchise stores need a certain amount of franchise fees and management costs, raw materials, water, electricity, gas, and employee salaries are paid by the boss himself, and the direct store is paid by the company. Nothing else is much different.

Franchise stores have to pay franchise fees to order materials and equipment, and direct stores are directly set up by manufacturers.

The biggest advantage of opening a chain store is that you can directly borrow the golden signboard of the headquarters and use the experience of the headquarters, so as to reduce the risk of investment and operation. However, for franchisees, after "copying" the environment, atmosphere and products of the headquarters business premises, it does not mean that they can sit back and relax.

In the process of operation, franchisees will be involved in financial management, personnel management, market development, peer competition and many other factors, and each franchise store will be very different from the headquarters because of local customs, markets, competitive environment, etc.

The research and analysis shows that in order to make a stable profit, the franchisee must absorb the business philosophy and operation mode of the headquarters into their own available methods and cultivate their own management capabilities.

Opening a franchise store requires a certain amount of money, a lot of time and energy.

Directly operated stores, as the name suggests, are retail stores directly operated by enterprises, and some strong brands often like to use their own methods to directly invest in large shopping malls to operate counters or open specialty stores in large shopping malls for retail. Direct chain stores have the following advantages:

McDonald's: Pick up store opening information.

First, it can effectively show the strength of the company and provide image specifications. In particular, the image display of *** is very convincing and referential, and at the same time, it can more effectively improve our brand awareness and reputation.

Second, enterprises directly face consumers and understand the characteristics of consumers' needs, which helps brand enterprises obtain the most effective market information. It provides first-hand information for the company's decision-making.

Third, it has direct control, which is convenient for operation and management, and can timely and accurately implement the company's marketing concepts, guidelines and policies.

Direct sales refers to the chain stores directly operated by the head office, that is, the business form in which the company's headquarters directly operates, invests and manages each retail store. The headquarters adopts a management style similar to that of depth, and directly orders all retail outlets, which must also be fully under the command of the headquarters.

The main task of the direct chain is "channel management", which means to obtain profits from consumers through the expansion of business channels. Therefore, the direct chain is actually a "management industry".

This is a form in which large-scale monopoly commercial capital develops and grows its own strength and scale through annexation, merger, sole proprietorship, holding and other means.

The difference between a directly operated store and a chain store.

The division standard is mainly divided according to the legal relationship between its ownership and the operator, the main difference is: the direct store mainly refers to the ownership of the company and managed by the company itself, such as Suzhou Jinshi Investment Coarse Destruction Management ****, the establishment of its own sales store: Jinshi shares, Jinsu wealth.

Generally speaking, chain stores refer to the company in order to expand their own market in various regions, open a few or more direct stores, we talk about the essence of the chain store should also be a kind of direct store, simply put, a number of direct stores are chain stores, in the ownership of the company of course, generally speaking, chain stores have a unified ci

Franchise is also known as franchising, franchisee and the company is a contractual relationship, the two sides sign a franchise contract (the contract needs to be filed to be legally binding, otherwise it is only a personal agreement), not any company is eligible to recruit franchisees, franchisor (company) in addition to having the corresponding legal subject qualifications, should also have their own direct stores at least two, operating for more than one year (two stores for one year).