Is it still useful to make mini programs now? Can Mini Programs still be done?

Of course, there is, because as the functions of the Mini Program become more and more powerful, the benefits it can bring to enterprises and merchants are also increasing. The following will briefly introduce you to a few, the benefits of mini programs for enterprises and merchants:

1. Massive users quickly enhance brand awareness.

The Mini Program is based on WeChat, which in turn has 1 billion users. After the enterprise has developed a Mini Program, it can be used to market and promote it on WeChat. With a large number of users, businesses can quickly increase their visibility with the help of Mini Programs.

The applet is based on WeChat, and it can also be given to friends and WeChat groups with one click. After the enterprise develops the Mini Program, it can use this attribute and cooperate with some activities such as grouping and bargaining to trigger the user's active sharing behavior, so as to achieve user fission and obtain more traffic.

3. Data analysis to improve customer satisfaction.

Mini Programs have the ability of statistics and analysis, after the development of the Mini Program, enterprises can collect users' opinions and suggestions through the Mini Program, so that enterprises can find their own shortcomings in a timely manner, or the user's opinions on the product, and then quickly make improvements, so as to improve customer satisfaction. In addition, you can also use the Mini Program to analyze which products or services customers prefer, and then launch some products or services in a targeted manner, so as to increase the probability of customer consumption.

4. Update in time to increase the probability of customer consumption.

The Mini Program is a display platform, and the content in it can be updated and replaced at any time. After the enterprise has developed the Mini Program, it can update product information and activity information at any time. Users can learn about the latest products and activities of the enterprise anytime and anywhere.

In this way, it often increases the probability that users will place an order.

From its birth to the present, the Mini Program has become a "standard configuration for merchants" from a marketing function of merchants; Its popularity makes the major Internet giants not want to miss the opportunity and compete for layout.

In January 2017, WeChat officially released the Mini Program; In September 2017, Alipay launched the public beta of the Mini Program enterprise; In July 2018, the smart applet was launched; In September 2018, Toutiao officially launched a mini program; In October 2018, the Douyin Mini Program was launched. The successive entry of batt into the mini program has also promoted the development of a new round of technology.

Let's start with two sets of data:

According to the data, in 2020, the average annual DAU of the Mini Program exceeded 400 million, and the annual transaction volume increased by more than 100% year-on-year. More and more industries are rapidly combining with the ecology of small chamber preparation programs, and industries such as catering, supermarkets, shoes and clothing, and travel have achieved several times growth.

On the other hand, Tencent released its third-quarter financial report on November 10, showing that as of September 30, 2021, the combined monthly active accounts of WeChat and WeChat reached 100 million, a year-on-year increase. Among them, the business ecology of Mini Programs has been strengthened, and the number of active Mini Programs has increased by more than 40% year-on-year. The rapid and sustainable rise of the Mini Program trading ecosystem is still one of Tencent's most important highlights.

A number of capability upgrades of Mini Programs in the WeChat ecosystem have also made the role of Mini Programs more and more important. In this post-epidemic era, the digital transformation of the retail industry has become an inevitable trend, and the construction of private domain traffic has become the focus of merchants' digital operation, and WeChat Mini Programs have become the most widely used business tools for merchants in addition to WeChat Pay. With the help of the Mini Program solution, enterprises and merchants in physical stores can establish their own omni-channel membership marketing system, integrate online and offline, build and revitalize their own private domain traffic, and carry the strong social attributes of WeChat, and the market potential of Mini Programs is still huge.

In the future, many apps will be replaced by Natan applets and ***. Douyin short** and watermelon** headline number, Hongtong Minru This is a software with so many features, this is its most outstanding work.

It's hard to make a small program now.

For merchants who don't understand technology, the best way is to find some developers of small programs and let the development company help them develop them. Many developers choose some Mini Program development tools on the Internet and explore the development of Mini Programs by themselves. Let me summarize some WeChat mini-programs.

How to make it: If you have previously certified WeChat***, you do not need to pay another 300 yuan WeChat Mini Program certification fee. Users need to pay attention to the fact that if the Mini Program developed by themselves does not need to have the function of paying for the mountain key, they do not need to carry out WeChat authentication.

The second step is to find a better third-party development platform for Mini Programs, for example, many merchants will choose Bajie Technology, which can provide users with various types of Mini Program templates. Merchants can choose the corresponding template according to their own industry, or they can create a new template by themselves, and there are corresponding components in the template.

The third step, in the network needs the first WeChat developer tools, the official platform of WeChat has launched a developer tool, after all, it is the official launch of the tool is more practical, but technical personnel must not use WeChat developer tools to develop how beautiful the applet, this is to meet the basic applet development.

In fact, it is not as difficult as imagined, why do you say that? Let's take a look at how Mini Programs are developed.

1. Independent development.

This requires you to have a sufficient development foundation, after all, it involves the development of small programs, and it is not so easy to present good results, and it also needs to be technically maintained after it is launched. On the other hand, depending on the difficulty of the Mini Program, if it is a more complex Mini Program and one person cannot complete the development independently, then you also have to include a series of expenses such as renting a venue, renting equipment, and hiring technicians, and the cost and cycle will also increase.

2. Third-party template applet.

The template applet is developed and produced in a unified manner for the characteristics of each industry, which is simple to operate for merchants, and can be directly applied to the template, with a short development cycle and fast online (generally the fastest days), and the marketing functions are relatively complete, which can meet the needs of daily operations, and is also more affordable, and is the most cost-effective for small and medium-sized businesses. If the merchant does not have any technical foundation, it will not affect the use at all, just like we quietly opened a ** store, which is not limited by the technical level.

3. Third-party customized applets.

This should be developed according to the specific needs of the merchants, each page and each function of the Mini Program, so the development cycle is long, the development cost is high, and it is more suitable for large enterprises to use Qiqing.

Therefore, in fact, for most businesses, it is better to choose third-party production and leave it to professional people to do it, which is not as difficult and troublesome as we imagined.

At present, the applet is the trend of the future, but no matter what industry you do, as long as you are facing the customer, I don't think it will be wrong to do the applet, because the most direct applet is lightweight, no **, no installation, scan the code to use, use it up, and leave without taking up memory, for customers, who doesn't want it, saving a lot of time for customers, and greatly facilitating customers and merchants.

For enterprises, using small programs to promote, improve brand awareness is the fastest effect, the lowest cost of a good way, at the same time, small programs can also be used as the enterprise's hand rough machine, mobile phone e-commerce, mobile phone atlas, etc., to facilitate customers to have a deep understanding of the enterprise.

The most intuitive thing for merchants is to make money, save money, why do you say that, the first is to bring customer traffic to the store, for example, WeChat users within a radius of five kilometers can directly and quickly find the address of the merchant, the merchant's products, can be directly in the applet, place an order, make an appointment, Liang Li number, etc., and can also attract a lot of new customers through some preferential activities. The second is that it can save a lot of platform fees for merchants, customers are admired on the mini program, the small program is a platform made by themselves, and there is no need to give any platform points. The third is customer management, customer data is grasped in their own hands, which is convenient for their own management.