What do you need to pay attention to when choosing a membership management system?

<> new retail is centered on "people", which requires merchants to deepen their connection with customers and improve their service quality to impress customers. Let customers become their own members and become private domain users of their own enterprises. And becoming a member is not everything, but also needs to maintain the member, so that the member can become the super user of their own enterprise.

With its own super users, enterprises can be regarded as having some guarantees. Many companies will use the membership management system to maintain members, so how should businesses choose a membership management system to choose a satisfactory membership management system? There are several elements to refer to:

The current membership management system has a lot of functions, dazzling, and the people who pick are dazzling, but can we all use it after buying it? It's not that a membership management system with more features is better, it will be more complicated to operate with more features, and it may waste a lot of resources. Therefore, when choosing a membership management system, you must first judge your own needs, know the purpose of buying a membership management system, and then buy it.

This is not only about the stability of the software, but also about the bug from time to time, and it is estimated that the cost of wasted time is enough to catch up with the cost of buying a system. In addition, the after-sales service of the system service provider should also be stable. Otherwise, if there is a problem in the middle, you can't find customer service to solve it, or you simply don't even have the company, then the system will be bought in vain, so you must recognize the company's brand clearly, and don't be greedy to buy some cases that have no case.

This is mainly according to the needs of the company, before buying the membership management system, you need to understand clearly, communicate clearly with the member management system service provider, whether you need to customize the system, many businesses hurriedly installed the system, and found that many functions are not needed, and many functions are not available.

Nowadays, the data of many member management systems is not connected, which leads to the fact that the user's membership information cannot be synchronized to the various channels of the merchant. The member's purchase history, points, coupons, etc. may be displayed on the PC side, but not on the mobile side, and can be displayed on the mobile side but not on the Mini Program side, which is a great harm to the member's user experience.

If the membership management system is used well, it will allow members to find members by themselves, so that store members will produce fission growth, and merchants must pay attention to it.

Store management needs to pay attention to customer needs, and when we choose a free membership management system, we should also pay attention to our own store management needs to judge the practicability of the software, so as to choose the software that suits us, save costs and improve management efficiency.

Different industries have different needs for software functions, for example, some membership management systems with simple cashier functions are difficult to meet the needs of hairdressers, beauty shops and other industries. At this time, the business should choose according to its actual business situation, and can communicate with the software developer, put forward its own needs, understand the software development plan in detail, and then decide whether to choose.

For small and medium-sized stores, whether the software is easy to use, whether the interface is concise and clear, whether the basic functions are comprehensive is also very important, a software in hand, employees need to master the operation process as soon as possible, so as to put into the actual business application as soon as possible, too many cumbersome functions, the interface is not refreshing, and even the lack of some basic functions will make the efficiency of operation and management greatly reduced.

At the same time, software services are also very important for buyers, the rapid development of the economy, so that the needs of stores for operation and management are also upgraded, if the software lacks further development and upgrading, in the face of the impact of the new business model, the software can not continue to improve and optimize, it will naturally be eliminated, for the store, the use experience will also be greatly reduced. Moreover, most of the free membership management system as a cloud version of the software, in daily use, it is inevitable to encounter some bugs, if the software developer can not provide good after-sales service, the software function can not be used normally, not only affects the normal operation, but also causes some unnecessary losses to the store.

Finally, it's best to buy the paid web version whenever possible. The network version generally adopts the mainstream SaaS mode, the system is safe and stable, and the data will not be lost. If it is a stand-alone version, it may be due to computer problems, there is a loss of member information, not to mention the loss, the customer feels very poor, affecting the customer to return to consumption.

Be sure to choose the one that suits you, don't think that expensive or the so-called customized one is good, many cash register systems offer a free trial, be sure to try it!

He has been committed to the research and development of member loyalty management software. With a strong technical team, it is committed to providing membership e-commerce platform support for enterprises and merchants in various industries, so as to meet the needs of membership networking and informatization in an convenient and all-round way. At present, it is a leading provider integrating member stored value, membership points, employee performance management, and electronic coupon management solutions.

Build a membership system platform for your enterprise in a short period of time, and provide you with card production services, a full set of hardware equipment, software development and technical support.

Repeat customer is a membership management system based on the POS machine terminal (also supports a variety of card readers), which can quickly build a nationwide membership points system for retail enterprises with multiple outlets at low cost and high efficiency. Continuously develop and provide a variety of member value-added services for your business, applicable to public utilities, ticketing, aviation, entertainment, commerce, catering, home, office, beauty, education, clothing, cosmetics, car sales, real estate and other industries.

On the whole, the repeat customer membership management system is an enterprise management system that integrates member stored value points, electronic celery coupons, attendance management, performance management, marketing management, call center, purchase, sales and inventory management, and information management.

If you don't know how to choose a membership management system, you can start from the following aspects:

1. The software looks at the performanceThe software of the first member system is very important, and once the software has problems, it will affect the normal operation of the entire system. The software should choose the best one with complete functions, a clean and easy-to-operate interface, and no need for repeated training to get started easily. At the same time, it is necessary to compare the stability of the soft pin, whether it will suddenly jam, and whether it can start and operate normally.

Membership management system.

2. Hardware ratio**Secondly, the membership system needs to be used with hardware, merchants can prepare their own cash registers, or they can find service providers to buy, but Jiuhe Business Service Xiaoke suggests that it is best to choose the same brand of cash register hardware that matches the software, so that the degree of adaptation to the noisy car will be higher, and the probability of failure will be much lower. The most important thing to choose hardware is to meet your own needs, and you can choose the right one.

Membership management system.

3. Service depends on after-salesFinally, after-sales service is very important, no one dares to guarantee that there will be no failure in the use of the membership system, when encountering problems, we must not want to deal with the after-sales of the robot for themselves, many after-sales problems can only be solved by a professional service team, so the choice of membership system after-sales service is not negligible.

In this case, it is recommended to use the wing confession code to see, the above member recruitment function, can be developed for the same customer brand of the same customer brand, to fundamentally solve the small amount of eggplant, difficult to obtain customers. There's a lot of relevant information below.

Here's how to choose a membership management system brand:

1. The product itself.

First of all, you need to have the ability to analyze the current situation of member management, and be able to fully understand the positioning and business model of target members; At the same time, it is necessary to be able to connect the data of online and offline stores and various platforms, and unify the membership rights system and member experience; Real-time analysis of user behavior, accurate positioning of user tags, big data integration, construction of private domain traffic; In this way, the repurchase rate and conversion rate of users can be improved, and the ability of enterprises to improve membership management will be improved.

2. Service quality.

Different SCRM system providers can provide completely different services, and enterprises need to have a correct and clear understanding of the services that SCRM software providers can provide. Signing a cooperation agreement arbitrarily without a clear understanding is likely to require Tachibana to pay a high service fee and may not be able to get the required service.

So what kind of services does SCRM Software ** provide? What are the fees for related services during the cooperation process? Whether it can provide fast, professional and high-quality service must be one of the criteria.

3. The professional quality and professionalism of the personnel.

In addition to the above two dimensions, the professional quality and professionalism of the personnel of the SCRM system are also one of the criteria for inspection.

What kind of professionalism and professionalism have a direct impact on SCRM software products. Of course, if the company and developers behind a good product are not professional, Yuanmeng will not be able to develop a high-quality SCRM system. If the developer and the SCRM system provider are not service-centric, but for the purpose of making money, such a company is not worth choosing.