What are the problems to pay attention to in SEM optimization?

After opening an account, you need to determine which keywords are online, the general keywords are the products of the enterprise, and they must be valuable when choosing words, and this value can be judged by "high search and high to low competition". It can be summarized as: high search index, high number of views and keywords that are comprehensively reflected by few competitors.

At the same time, in order to do a good job in keyword setting, we can also refer to the setting of competitors in the same industry, sometimes we often see that when searching for leading companies in a certain industry, bidding advertisements of other companies always appear on the promotion position of this word.

2.Determine the budget for your bid.

Investing money is definitely hoping to make more money, but there are many kinds of uncontrollable bidding, just like the auction of some products The results are unimaginable, and the bidding is the same, your fee has to be set according to the competitor, and the competitor's bid increases, and our fee will inevitably increase, so the cost budget when doing bidding ranking should be a range value or a vague value.

There are many things to pay attention to in bidding, if the boss of the enterprise is not very familiar with this piece, usually time is spent, and the funds are invested, but there is no effect, so it is recommended to hire a special person to maintain, there are many training institutions on the market, trained professional bidding promotion specialists, Houchang network also has a group of professional and rich commissioners to help enterprises specialize in the promotion of the setting.

1. Its advantages are as follows:1. Strong controllability.

2. Large-scale development.

3. Good effect.

Second, disadvantagesSEM is just-in-time consumption, and once the spending is stopped, the display of keywords will stop immediately. And now many users know that the top rankings are ads, which reduces trust, and the click-through rate is often unsatisfactory. Nowadays, in the era of fierce competition in the Internet, malicious clicks are even more difficult to avoid, so merchants should also consider various aspects when choosing SEM placement, so as to find the most suitable promotion method for themselves.

First, the principle of selecting the optimization object - the greater the difference, the better.

First of all, we need to carry out the necessary data analysis, and the optimized objects analyzed should follow the above principles, and the greater the difference, the better.

For example: keywords with a large cost, keywords with the lowest cost, keywords with the least clicks, keywords with the best click-through rate, etc. The advantage of starting in this way is that the past situation of the account can be seen at a glance, and at the same time, the past advantages can be quickly learned, and the disadvantages can be quickly compensated.

Second, the more singular the optimization process, the better.

It is recommended that each optimization action should be single and easy to operate, and then analyze the data after the operation is completed in detail, and understand the results of the optimization action of Aohui Network while retaining it for future experience. Usually we analyze the data and come up with a lot of things that need to be improved, as mentioned above: increase CTR (click through rate), increase clicks, expand keywords, and so on.

3. SEM optimization requires "innovation", but not "creation".

SEM optimization is a parallel process of experience and thinking, and we usually need to rely on the following information when the optimization is carried out: the industry knowledge involved, the results of data analysis, the monitoring data, the understanding of the current situation of the industry, and the evaluation of the scale of the enterprise.

1. The number of clicks is small.

Because the amount of impressions is too small, to put it bluntly, the target customer Ranzamin can't find your promotion information.

2. The number of visits is small.

Because your clicks are too small, how can the number of visits be high if not many people enter you? 3. The amount of counseling is small.

First, the number of visits is too small, resulting in not many target customers entering your **; Second, your ** problem can not arouse the interest of customer consultation.

4. The order volume is small.

It is that the amount of consultation is too small, and secondly, there is a problem with your sales communication, and then the skin branches, that is, your product, **, the service can not meet the needs of customers.

SEM and SEO are both very important techniques in online marketing, but many people who are new to this industry are not very clear about the difference between the two. The following is an analysis and comparison of the advantages and disadvantages of the two, so that you can fully understand the difference between SEM and SEO.

1. Advantages and disadvantages of SEM.

Disadvantages: 1. High cost: fierce competition, a single click can reach several yuan or even hundreds of yuan, and it will cost thousands or even tens of thousands of yuan a month.

2. Malicious clicks: There are a lot of malicious clicks in PPC, and most of your advertising dollars are unintentionally clicked and consumed by competitors, advertising companies or idle and boring people, these people will not bring you any benefits, and you can't prevent it.

3. Troublesome management: If you want to ensure the location and control the cost, you need to check it every day and set the most suitable one for bidding.

5. Limitations: Each search engine is its own individual, after you do the bidding, Google will not appear ranking, Yahoo will not appear ranking, if you want all engines to appear ranking, then you have to spend several times the promotion cost.

6. Poor stability: Once someone else is higher than yours, then you will fall behind; As soon as you run out of budget in your account every day, your ranking will disappear immediately.

Advantages: 3. There is no distinction between the difficulty of the key words: no matter how popular it is, as long as you want to do it, you can enter the top three or even the first.

2. Advantages and disadvantages of SEO.

Disadvantages: 1. Slow effect: It is impossible to get a ranking through ** optimization, and it takes about 2-3 months for words of general difficulty, and 4-5 months or even longer for words with greater difficulty.

2. Uncertainty of ranking rules: Since search engines have different rules for ranking, it is possible that a search engine will change the ranking rules one day, and then there may be changes in the original ranking position, which is a very normal phenomenon.

3. Don't worry about malicious clicks: The effect we do is organic ranking, we don't pay per click, and no matter how competitors click, we won't incur fees.

5. High customer accuracy: The ranking of natural optimization excludes more than half of the malicious clicks of competitors and advertising companies, and most of the remaining visitors who enter our ** through keywords are accurate traffic, which belong to potential customer groups or intended customers.

Although SEM and SEO are quite different, they are complementary. Generally, enterprises will do both, because the cost of SEM is high, and doing SEO is to reduce the cost of SEM in the later stage.

SEO: Search engine optimization, translated as search engine optimization in Chinese, refers to the internal and external adjustment and optimization of ** on the basis of understanding the natural ranking mechanism of search engines, improving the natural ranking of keywords in search engines, and getting more traffic, so as to achieve the goals of ** sales and brand building;

2.SEM: Search Engine Marketing, translated into Chinese as search engine marketing, refers to the promotion of ** on the search engine, improve ** visibility, thereby bringing traffic network marketing activities;

3.SEM includes SEO, PPC (Pay Per Click, such as PPC, etc.), paid login, etc., among which SEO and PPC are the most common.

4.SEO and SEM both have the same purpose, both are for sales and brand building; The difference is the way of implementation: SEO is to obtain good organic rankings through technical means; SEM can be through technical means (SEO) and paid means (PPC), etc.

Advantages and disadvantages of SEO optimization and bidding 1. Advantages and disadvantages of PPC. Advantages: 1. Fast effect, you can enter the top ten immediately after setting the keyword ** after recharging, and the position can be controlled by yourself.

2. There is no limit to the number of keywords, and countless keywords can be set up in the background for promotion, and the number is controlled by yourself, without any limit. 3. Keywords are not divided into degrees of difficulty, no matter how popular keywords are, as long as you want to do them, you can enter the top three or even Disadvantages: 1. High, highly competitive words, the unit price can reach several yuan or even dozens of yuan RMB, and you will consume thousands of yuan or even tens of thousands of yuan RMB, if you do it for a long time, you need to spend such a high cost for a long time.

2. Troublesome management, if you want to ensure the location and control the cost, you need to check every day and set the most suitable ** to bid. 3. Personnel management requires a special person to screen keywords, select suitable keywords, measure them, and check the effect, so that they will pay another employee's salary (the monthly salary of the personnel responsible for this aspect in Wuhan is about 2000-4000). 4. The independence of the engine, each engine is its own individual, after you do the bidding, Google will not appear ranking, Yahoo will not appear ranking, if you want all engines to appear ranking, then you have to spend several times the promotion cost.

5. Poor stability, once someone else's ** is higher than yours, then you will fall behind; One.

Think With Google Annual Summit: What's the Best SEO? Architecture, design, layout, look comfortable. The most important thing to do well in SEM is the quality score.

Key Benefits: SEM: Quick Ranking;

SEO: Free organic rankings.

Optimized account structure, including:

3) Optimize account creativity, delete low-show ideas, and continuously increase high-quality ideas, and ensure 3-5 effective ideas per unit.

**Structural optimization.

Promote landing page optimization.

The most important thing is to grasp the focus of netizens' attention, highlight it, reflect the advantages of your own company and adjust different page layouts in combination with the click habits of visitors.

Other... SEM is not something that can be summarized by this one problem, and it needs to be continuously learned and improved).