How to choose the right exhibition How to choose an exhibition

Choose the right exhibition.

Choosing the right exhibition is the top priority for exhibiting companies. There are many enterprises that always like to take the exhibition fee as the primary indicator when choosing an exhibition, and pursue an exhibition with low exhibition fees, which is understandable in operation. However, if you make such a decision just because you think that low exhibition fees equal low costs, you will fall into the misunderstanding of exhibitors; There are also some companies when choosing exhibitions, often take the large enterprises in the industry as their own benchmarks, and it is not entirely reasonable to enter the non-famous exhibitions.

It is difficult to choose the right exhibition, and exhibiting companies can set up a team to be responsible for the exhibition. Here are some easy steps to choose an exhibition for your reference.

1) Clarify the objectives of the exhibition.

The formulation of exhibition objectives should be in line with the overall market strategy of the enterprise, and be practical and measurable. Generally speaking, enterprises will mainly have the following goals: new product promotion; Harmonious customer relationship and maintain contact with existing customers; Reach out to more potential customers and industry professionals, and meet strong buyers; Corporate image publicity, product brand promotion; Collect market information and conduct field research; Find new marketing ideas.

A clear exhibition goal is the key to the success of the exhibition, and the follow-up work is centered on the exhibition goal.

2) Analyze and research the global market.

Enterprises spend a lot of money to participate in exhibitions abroad, and the ultimate goal is to push the company's main products and corporate image into the international market, so the author believes that it is necessary to conduct global market research before choosing an exhibition.

For example, Europe has higher requirements for product quality and manufacturing process than North America, so it is generally more suitable for medium and high-end product trading in Europe; In contrast, the United States has a huge domestic market and is adjacent to Central and South America, so high, medium and low-end products can find good partners. In terms of the number of transactions, European buyers are more cautious and prefer small batches and multiple transactions; U.S. buyers, on the other hand, generally place orders faster and larger.

c) Research and selection of exhibitions.

The effectiveness of each exhibition often depends on whether the exhibitors' exhibits are in line with the positioning of the exhibition. Every year, there are many theme exhibitions with the same theme in various places, and their content, scale and function will be different. In the end, which exhibitions to participate in should be analyzed and carefully selected in combination with the exhibition objectives and the company's market strategy.

Research industry trends, find out which important exhibitions are attended by industry-related companies, trade associations and trade magazines, and draw up a list of possible exhibitions.

Consult with professional exhibition organizations to understand the situation of exhibitions in the same industry, such as: exhibition scale, number of visitors in previous exhibitions, geographical distribution and transaction categories; Find out the number of previous exhibitors, which well-known companies participated in the exhibition and how hard they participated. At the same time, as far as possible, the exhibition company should be required to send a detailed exhibition description and an analysis report of previous exhibitions to judge the quality and characteristics of each exhibition.

The common sense of exhibitors can be found in the exhibition city.

Zhanjiawang can do it for the following reasons:

If you want to choose a good exhibition, you must first have a goal, such as opening up a new market in a certain area.

At this time, we have to investigate what exhibitions are in a city related to the industry, in addition to how effective the exhibition has been before. How many exhibitors are there and are they influential? When will it be carried out in the future, etc.

Therefore, if we collect them one by one in the early stage, it will take a lot of time and energy.

But all of the above can be easily done at Zhanjia.com, and it's free.

The following five factors are mainly considered in the selection of exhibition venues: regional costs, the surrounding environment of the venue, the facilities and equipment, the size of the venue space, and whether there is a freight receiving area.

There are many ways to express the exhibition in English, such as:"exhibition"、"trade show"、"expo"with"fair"Wait. To a certain extent, these terms can refer to the concept of the exhibition, but there are some differences between them. Here is a 300-word explanation of these words:

An exhibition is an event that displays a variety of objects, art, or technology in a specific place. Exhibitions can cover multiple themes, such as art exhibitions, science and technology exhibitions, etc.

Exhibitions are usually for the purpose of displaying, communicating and promoting, providing a platform for visitors to learn about new things, new ideas and new technologies.

2.Trade Show:**Exhibition is a platform for display, communication and business negotiation for various industries and enterprises.

Exhibitions usually gather businessmen, buyers, distributors, etc. in specific industries to promote products, establish cooperative relationships and expand the market and large market share. **Exhibitions are often only open to industry professionals and related companies.

3.EXPO: An expo is a large-scale, comprehensive exhibition event, which usually includes the display of various products, technologies, services and cultures.

Fairs tend to be international in nature, attracting the participation of many countries and regions. The World Expo is one of the most famous expos, held every five years for half a year, to showcase the culture, technology and innovation of various countries.

4.fair: A trade fair is a kind of business activity that integrates exhibition, communication and sales.

Trade fairs can cover a variety of fields, such as household goods, clothing and accessories, food and beverages, etc. The purpose of the trade fair is to provide a place for exhibitors and consumers to communicate, buy and sell products directly.

These terms can all be used to denote the concept of an exhibition, but they have slightly different emphases and scopes. In practice, we should choose the appropriate vocabulary according to the nature, scale and purpose of the exhibition. For example, it can be used if the main purpose is to promote products and conduct business negotiations"trade show"；And if it's for the display of artworks and cultural exchanges, you can choose"exhibition"。

First of all, you can't just think about spending very little money to hold a successful exhibition, there is no free lunch in the world, low-priced exhibitions are generally not of high quality, and the scale of high-level exhibitions is naturally large, and there are more business opportunities. Some people go to participate in the kind of free exhibition, but although the booth does not cost money, but the manpower and material resources are spent, and the visitors who come to the exhibition are all lunch box exhibition companies to distribute business cards, which can only outweigh the losses.

In addition, depending on what kind of exhibition you are doing, it is best to choose a professional exhibition in your field, if the products in the exhibition are messy, there is no effect at all.

Also, the location, which market you want to promote your products to, you have to choose the best exhibition. There are many large-scale exhibitions in places like Beijing, Shanghai and Guangzhou.

Come to the Convention and Exhibition Center to cheer for Yi Teng.