Embrace Internet entrepreneurship and how to operate products

The operation of Internet products mainly organizes and manages user groups purposefully, increases user stickiness, user contribution and user loyalty, carries out targeted user activities, increases user enthusiasm and participation, and carries out activity plan planning in accordance with the needs of market operation. Because it needs to be able to analyze product and market data, Yunda uses this as a basis to promote product improvement and always maintain a keen user feeling.

The operation of Internet products is to use big data to optimize the basis for user experience, and then through the analysis of big data, the purpose is to expand the user base. Through market research, collect user needs, and then determine product functions and formulate product plans. The most important thing is to understand the user's behavior and needs, and get used to seeing the problem from the user's point of view.

By understanding the needs or requirements of users, the products they own are more hungry and inclined to consumers or users, so that users like their products more, and achieve a win-win result for both parties.

It is necessary to carry out user portraits, surveys, demand analysis, etc.

To allow users to continue to use your products, then you have to maintain the activity of users and improve the activity of users through user operation, community operation, etc.

Responsibilities of an Internet Product Manager:

Responsible for the proposal of the first demand plan and the feasibility of the operation strategy;

Responsible for content planning, advertising space development, management and schedule operation management;

Count the best data and user feedback, analyze user needs and behaviors, collect product purchases and functional requirements generated in the operation, integrate the opinions and suggestions of various departments, make overall arrangements, discuss and modify, and formulate feasible plans;

Senior marketing planning companies believe that in the current mainstream era of the Internet, one of the important tasks of Internet brand operation is to build the network brand of the enterprise, the offline brand of well-known enterprises can be extended on the Internet, and the general enterprises can quickly establish a brand image through the Internet and enhance the overall image of the enterprise.

The network brand building in brand operation is to achieve the recognition and recognition of customers and the public for the enterprise. And, to a certain extent, the value of online brands is even higher than the direct benefits obtained through the Internet.

Product strategy in brand marketing planning.

Small and medium-sized enterprises must clarify their own products and services when using brand marketing and promotion plans and methods, and clarify the products selected by online consumers.

The cost of online sales of products is much lower than that of other channels, so the profits of small and medium-sized enterprises in online marketing are greater. Small and medium-sized enterprises should pay more attention to the methods and skills when carrying out network promotion and brand planning, and the best is the combination of marketing software, represented by "Jiang Xiaobai", the brand promotion effect is good, and it is favored by enterprises.

The best strategy in brand consulting.

Strategy is also one of the most complex issues.

Internet brand operation strategy is a direct dialogue between cost and consumption, due to the openness of information, it is easy for consumers to grasp the same industry competitors, how to guide consumers to make purchase decisions is the key.

If small and medium-sized enterprises want to succeed in network marketing, they should pay attention to emphasizing the performance ratio of their products and the characteristics of their own products compared with competitors in the same industry.

According to the impact of competitors, the strategy of network marketing should also be adjusted in a timely manner, and it can be formulated according to different times. For example, in the stage of self-brand planning and promotion, you can attract consumers with low prices, and on the basis of calculating costs, reduce profits and occupy the market. After the brand accumulates to a certain stage, it formulates an automatic adjustment system to reduce costs, and adjusts it in a timely manner according to the supply and demand conditions of the variable cost market and the quality of competitors.

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What literacy or knowledge do you need to have to do Internet product operation?

The important terms of Internet operation network marketing mainly refer to the network marketing system, which is related to the promotion of the work, mainly including the target user line research, update and content, network marketing planning, promotion and traffic monitoring, analysis, summary and other content, and its important maintenance and promotion.

**Core function and auxiliary function, user experience, loyal users, data statistics, traffic conversion, line interaction, etc.**Operation key points**Promotion means include external link optimization, search engine optimization, blog marketing, email marketing, advertorial marketing and other five mainstream promotion segments and ten kinds of promotion.

1.What should be planned accordingly before the project is not online?

2.In the early stage of the new project line, what is the use of limited funds to promote the efficiency of the first rapid gathering?

3.**The more functional** core function and auxiliary function are appropriately reflected? Let the accessibility function grab the core function of the line of sight?

4.How do you create a user experience? Let users spread the word of mouth, so that the first can quickly reach the commercial scale point?

5.How to build the best online relationship? What is the best data co-ordination?

6.Traffic interruption and revenue increase? How to increase the traffic conversion rate and increase the traffic value coefficient?

7.**Line can make a profit, look broken**Can you make money?

8.Do you want to keep the best to remain competitive?

9.Build a combat effectiveness team to ensure that the collaborative relationship between the operation department and the technical development department is 1+1>3?

10.**What are the principles of operational power? What are the operating elements?

1. There is no shortage of products on the Internet, only good products

How we make our products stand out in millions of applications. Becoming the best product to be used by users is a very, very big issue, so I say that it is easy to make the Internet, but it is super difficult to do it well. How do we do the Internet well?

It includes the analysis of user needs, as well as the design and operation of products.

2How do I operate a product that will be on the market in 4 years?

Today, I will share with you how to do a good job in product operation from the perspective of operation and operation cycle.

The above is the main operation strategy of our first year, we saw that we obtained the first batch of seed users, and then achieved the explosive growth of seed users, the precipitation of seed users, this year's time is an important period of operation for Ku6.com from a new product to become an important competitor in the industry.

3. 3 important cycles of product operation

1. The seed stage is the stage where the first batch of users are formed after the new product is launched;

2. Explosive period: It is the rapid explosive growth of the number of users on this basis after the precipitation of users in the Zhongzi period.

3. The plateau period is when we find that the development of users is slowing down and encountering bottlenecks, or the momentum of our product growth has been very rapid, and we hope to consciously reduce the growth of the product to adjust the rhythm of the product, and we have entered the plateau period.

4. Seed stage

Let's move on to the first cycle: the seed stage.

Our operations revolve around the product, with the goal of acquiring users, and the product is the core of the operation. What we need to pay attention to in our products is MVP, minimizing the viable product. That is, when the first version of our new product is designed, the product in our seed stage must be MVP, as long as our core function is clear, our main process can be opened, and our product is OK.

Remember not to design our products too perfectly, Internet products will never be perfect, they are constantly improved through the use of continuous improvement.

Therefore, in the operation process of the seed stage, our products should be simple, the core functions are clear, and the main process can be launched.

With the product, let's look at the user. For users in the seed stage, we must pay attention to being small and focused. Our principle suggests that smaller is better, smaller and smaller again.

We define it as a fan user group, the user group that needs our products the most and is most sensitive to core functions. When we found that we had made the definition of the seed user base smaller, we naturally found these user groups, and we knew how to operate and acquire these user groups, so the definition of the user group was very important.