What are the ways for renovation companies to acquire customers?

1. Advertising plan.

The choice space is relatively large, and under normal circumstances, many decoration companies will do publicity in TV stations, electronic screens, bus stops, office buildings, etc.!

For the above way is definitely necessary! For some new companies that do not have a lot of financial resources, it is recommended that you can use your own company car link LED screen and radio to promote around the city! At the same time, we must make the advertising words marketing and customer promotion plan more attractive!

3. Do Internet publicity.

Carriers cooperate with accurate data sources, establish a database according to your industry, and belong to your own exclusive model to obtain high-precision intent customers. Wide gripping range and large radiation area.

Let's not talk about the good or bad of the friends in front of me, but as a real decoration company, I can't help but complain a few words.

Since the first marketing for us to do decoration, it really looks beautiful, and it is very tiring to eat it! In addition to the large decoration companies willing to invest, small and micro decoration companies like us can not spend tens of thousands of wages per month to support such network professionals, and small places can not find such people.

Secondly, the so-called two software, have been used, Xiaohongshu is one of the platforms mentioned above, there are no professionals to operate, and it is time-consuming, laborious and ineffective. That renovation software,Alas。。。

In fact, what we really want is to be able to provide us with a lot of soft text, decoration of small **, so that we don't have to work hard to do it, but also have some small functions that can attract owners to participate, the more the better, the most important thing is to be cheaper!! It's expensive and no one can afford it (Am I too greedy...)

There are no 14 types, but 6 are introduced below.

1. Acquaintance introduction.

The transaction rate of customers through this channel is relatively high, but the general volume is relatively small, because the business circle is not large and extremely unstable, and the introduction of acquaintances in normal company operation can only be used as a supplement.

2. Repeat customers.

Commercial decoration because of the rapid replacement of decoration, coupled with the better operation of the will expand the scale, open branches, good service, customer secondary choice probability is very high, but the industry's customer satisfaction.

Only 18% of most renovation companies.

It's hard to keep customers coming back.

3. Salesman channel.

This channel is currently used by most decoration companies, through the recruitment of salesmen to contact commercial sales personnel, real estate agents and other practitioners who can contact the decoration needs, through the establishment of interest relations with them, to provide salesmen with decoration needs of customers, generally to the provider of 4% to 6% commission plus 500 to 2000 ranging from the amount of room fees.

Peculiarity; The cost is high, the risk is high, and the salesman's basic salary is the salary of the room fee, and the business commission is the intermediary commission. The comprehensive cost is generally around 10%.

The customers provided by offline salesmen are highly competitive, because salesmen will send customer information to peers, and customer information will be leaked, increasing competitive pressure and profit margins.

Not high. Public decoration salesman is a more difficult job, many people do three or five months without performance on the job, is a big loss for the decoration company.

4. Advertise online.

Through self-built **in, 360, Sogou.

Unprofessional, the money is spent, the customer does not come in, and the cost of customer acquisition is very high.

New Marketing.

Through Tik Tok. Kuaishou spreads the company's business, this channel spreads widely, but the accuracy is low, home decoration can also be done, and the public installation customer group is small, which is not suitable.

5. Bidding.

There is an unspoken rule in the public decoration industry called "relationship", most of the bidding projects are just a process, more are internal, and the bidding project requires a lot of preparation work in the early stage, and generally has high requirements for the qualification of the installation enterprise, which is generally not suitable for small and medium-sized public installation companies to undertake.

6. Platform cooperation.

With the rapid development of the Internet era, customers are looking for more and more decoration companies through the Internet, and the platform of the Internet industry has come into being.

The decoration platform is divided into home decoration and public decoration platform, there are many home decoration platforms on the market, and there are few professional public decoration platforms, because public decoration customers are scarce resources, it is difficult to obtain customers, and it is expensive to obtain customers, but the single value is large and the profit margin is high.

The company's 14 channels for decoration and customer acquisition - the tool process of decoration and customer acquisition.

The decoration company cooperates with 14 channels and 4 decoration platforms to obtain customers.

The decoration platform is a monopoly network promotion model in the past ten years, and it is very professional from marketing promotion to customer collection. One of the mandatory items for the company's customer acquisition channel, which can be selected by a company and a network.

14 channels for renovation companies to acquire customers.

The renovation company has 14 channels to acquire customers: Tik Tok Five Accounts and Aauto Faster.

Tik Tok, Auto Kuaishou, Weishi, Xiaohongshu, and WeChat ** accounts are all good short** content platforms. Renovation companies get customers to get inquiries that attract customers through wonderful content creation. The difficulty lies in how to make 'high-quality products', how to obtain traffic, and convert traffic;

There are only a few of the 14 channels through which renovation companies acquire customers. The online and offline effects are different, and there are several options that you can choose as appropriate.

14 channels for renovation companies to acquire customers.

14 channels and 6 mini programs for decoration companies to acquire customers.

Decoration company's 14 customer channels, 7 positions, the same city**.

Decorate 14 channels and 8 in-feed ads for customers.

14 channels for decoration companies to obtain customers: Zhihu, Zhihu, Weibo nine major operations.

Top 10 data promotion of decoration companies to obtain customers through 14 channels.

14 channels for decoration companies to acquire customers, eleven ** marketing.

The decoration company obtains 14 channels of customers, 12 horizontal alliances and cooperation.

14 decoration company to obtain customer channels, 13 on-site marketing.

The company acquires customers through 14 channels, 14 residential properties for development and market operations.

Do you know how other people find a guest? How can you get one customer from the same line? Ten.

In general, you need to get to the point as quickly as possible, arouse the interest of the other party who wants to communicate, record what the customer says in a timely manner, and politely answer the questions raised by the customer. Arouse the interest of the other party in a short period of time, so as to figure out the psychology of the customer, and finally achieve the purpose of sales; Be patient and gentle when communicating with customers, use your own language art to attract customers, use appropriate honorific titles, maintain good two-way communication, and allow customers enough time to express their opinions; Learn to keep a record of your communication and record the content of your calls in detail, so that customers feel respected.

Decoration that is not decorated, some people's decoration channels are more, a bit like hardcover, some are like robust how much decoration decoration is not looking, people own economic economy she comes to decorate herself.

Web platform to acquire customers.

Such as Tuba Rabbit, Qijia Network, to design and decoration network and other third-party platform cooperation. The investment amount ranges from a few thousand to tens of thousands, mainly in the conversion rate of the customer, and largely depends on the designer's negotiation ability.

The first Tuba Rabbit, the franchise fee is about 80,000 yuan, and the average monthly fee is 7,000

The second Qijia.com, the franchise fee is 6 70,000.

The third is to design the decoration network, which is currently free to settle in, and the orders are randomly delivered.