How to do Amazon good? How can I improve my Amazon rankings?

To improve Amazon rankings, you need to pay attention to the following aspects:

1. FBA: If there are conditions, the main product must be FBA. In addition to the first time there will be a buy box, your ranking will be greatly improved.

In addition to keyword optimization in title, description, keywords, etc. (for how to do keyword optimization, you can use free Google.)

3. Follow the sale. Copy-selling can quickly increase the ranking weight of your products. The first time to appear in the top products on Amazon, but also to quickly increase product sales (this is very discouraged, it has an impact).

4、**。Setting the most competitive advantage** is also an essential way to improve your rankings. Pricing is slightly lower than the same category of products featured on the Amazon homepage**. Once the ranking is quickly high, gradually improve the product's ** by a small margin.

5. Praise. Boost your store's star rating and product reviews. This requires you to continue to provide buyers with high-quality products, shorten delivery times, and invite every buyer who places an order to leave you a good review during the sales process.

6. External drainage.

Through social networks**, such as Facebook, Twitter, Pinterest, etc. Publish some advertorials that focus on promoting your product brand. In other words, use these social networks to drive external traffic to your own Amazon store links to quickly boost your own product rankings.

1) Main image. The importance of the main image is self-evident, the main image is an important window for consumers to be attracted to us first, if you can't be attracted by the main image, the rest of the conversion is impossible. Therefore, the optimization of the main image is the top priority.

2) Q&A (Q&A).

Amazon Q&A is a Q&A section on Amazon's product detail page, where consumers ask questions and sellers reply and answer them. Q&A optimization can not be ignored, this part can better complete your product and ask buyers for more buying help. The number of QA will not affect the ranking of the link, but the quality of QA will directly affect the seller's order.

High-quality reviews do have a high weight in the Amazon A9 algorithm, and doing everything possible to obtain reviews has become an indispensable part of the seller's daily operations. The number of reviews and ratings also affect the conversion rate to a certain extent, because sellers will basically go to the reviews before shopping to decide whether to buy.

4) Sales volume. Although the weight of product sales is decreasing, sales volume is also an important factor affecting the ranking. The sales volume of the product directly affects the conversion rate, and the higher the sales, the higher the ranking.

5) Quality & **.

Quality is the guarantee, ** is the chew. It's not that the lower the conversion rate, the higher the conversion rate. The explosion must match the value of the product or be worth the money.

6) Product listing

7) External drainage.

Through social **, such as Facebook, Twitter, Pinterest, etc., post some advertorials to focus on promoting your product brand. Amazon is now very friendly to this kind of off-site drainage traffic, which is equivalent to saying that the seller is promoting for the Amazon platform, so off-site drainage can make the listing rank high.

Amazon's ranking algorithm is a complex algorithm whose exact details and weighting are not publicly disclosed, but in general, it is mainly based on several factors:

CTR: Amazon also takes into account the CTR for each product, which is how many people clicked on the listing for that product.

Keyword matching: Amazon uses keyword matching to determine the relevance of a product to a search query, which is achieved by analyzing the product's title, description, brand name, and keywords.

Availability: Amazon also considers the amount of inventory for each product to determine if a product is available.

Amazon's ranking algorithm also takes into account each product to determine the product's relative competitiveness and impact on sales.

It's important to note that Amazon's ranking algorithm is constantly changing, so optimizing the ranking of products requires constant follow-up and adjustments. In addition, there are some other factors that may affect the ranking, such as the product**, description, brand reputation, etc., so optimizing the product ranking requires a combination of various factors.

1. Those who have a competitive advantage will naturally rank high. When the products displayed on Amazon's homepage are the same as the seller's, you may wish to set your product ** slightly lower, provided that it is not lower than the actual product**. Answer: However, when the ranking is high, the seller can gradually improve the product **.

Keywords and descriptions should be optimized. In its background, you also have to be able to pay to do some keyword crack advertising, so as to increase the degree of ** and have more display machines.

3. Product evaluationThe evaluation of products is very important for ranking. The more positive reviews, the higher the ranking. So how can a dish have more praise? Of course, I think that the most basic premise is the quality of the product, excellent.

Quality products are the only way to get good reviews. Secondly, there should be considerate service. Buyers should be active when inquiring, careful when packaging products, and pay attention to express delivery. If you do these three things, the seller's service is already quite good.

For a newly created listing, the sales volume is very small, the weight is very low, and it is basically normal for the entire tens of thousands of similar products to not appear on the first 20 pages of the search results.

After considering the comprehensive factors of listing, sales volume is the foundation, in addition to sales, it is also necessary to do a good job in listing optimization, conversion rate, review and other content, only all-round creation, listing will gradually rise.

Keywords - is the expression of the product, the selection should consider whether it is related to the product and the user, and the keyword setting is prioritized in the title, and the keyword weight in the title is the largest, so the core keywords of the product are placed in the title as much as possible.

A total of 7 **: 1 main picture and 6 sub-pictures are displayed in the product map-listing. Among them, the main picture can make a three-dimensional three-dimensional feeling, which is more attractive, and the 6 pictures can be displayed from the perspective of product details, physical comparison pictures, kernel disassembly drawings, application scenario drawings, product packaging drawings, etc.

Five elements of characteristics - that is, in the expression should be considered from the consumer's point of view, while reflecting the content of consumer concerns, it should also be as popular and visual as possible to present the characteristics of the product.

Product description is an extension and supplement of the characteristics of the five elements, with greater flexibility, and the writing of product description should also be considered from both format and content. When writing descriptions, start from the consumer's point of view, put yourself in the consumer's shoes, and tell the product information to the consumer concisely and accurately.

2.Positive rating.

Praise can help the product improve the user's experience and increase the conversion rate; The more positive reviews you have, the higher the ranking. Amazon is increasingly strict in the supervision of product evaluations, but the buyer retention rate is small, and sellers who want to get more praise may wish to use SellingExpress's review request email to increase the natural retention rate of buyers.

3.Performance. Performance encompasses multiple aspects, such as customer feedback, order defect rate, refund rate, etc. Sellers should pay attention not to violate the rules during the operation process, which will affect the normal sales of products in the store, and will also cause the store to be closed; There are also product delivery timeliness, email response speed, returns, returns, and A to Z cases all affecting your seller performance, so pay more attention to these points to avoid a vicious circle.

It's also important to choose the right assistant software! Here's howOne Meter Software** With the data monitoring system, you can learn about it.

1. Multi-mode data acquisition and monitoring.

2) Customizable, batch import, monitoring, bidding and other data according to eBay item number;

3) You can customize the data such as monitoring bids and other data in batches according to the store**url;

4) The monitoring data can be sorted, deleted and exported to excel**;

2. Obtain and query data in multiple ways, sort and organize and export.

1) Customizable, batch import, monitoring, bidding and other data according to eBay item number;

2) Break through the anti-collection restrictions of eBay and capture the latest real-time data without restrictions;

3) The data format of the obtained data is: **URL product**, owner, item number, item title, buy it now price, auction price, stock, update time, etc.;

3. The function can be customized according to the actual needs of users.

Conversion rates, product information, and customer satisfaction.

The better a product sells, the higher it will rank in search results, and a product with a higher search ranking will in turn lead to higher sales. In addition, search rankings are determined based on keywords, and you should optimize your listing to get a higher rate.

To increase their own sales, we must start from the aspects of publicity, quality, etc.

The official partner of AWS, "Scoot Amazon Price Adjustment Software", does not encourage everyone to fight, but to increase sales, compared with manual price adjustment, intelligent price adjustment application is faster, and it is easier to get a shopping cart while maintaining profits.

To effectively increase sales in your Amazon store, there are a few steps you can follow:

Optimize your product listings: First, you need to make sure that your product descriptions and products accurately reflect the features and benefits of your products. Include keywords in your product title and make sure to explain all the key features and benefits of the product in your product description.

Improve product visibility: You can use Amazon's advertising services to promote your products. This can help your products appear in more search results and potentially boost your sales.

Optimization strategy: To compete, you need to know what your competitors are doing and react accordingly. In addition, you may also need to make regular sales or offers to attract customers.

Provide excellent customer service: Responding quickly to customer inquiries, processing returns and refunds, digging pants, and providing fast shipping can all improve customer satisfaction, which may lead to more repeat purchases and positive reviews.

Accumulate customer reviews: Good reviews can improve your ranking in search results and also increase the trust of potential buyers. Strive to get positive reviews and address them when they arise.

Analyze sales data regularly: With the data provided by Amazon, you can see which products are selling well, which are lagging behind, and when is the peak sales period. This information can help you better understand your market, develop strategies, and optimize inventory management.

Try Fulfillment by Amazon (FBA): This service allows Amazon to handle storing, packing, and sending your products, as well as customer service requests and returns. Although this service has a cost, it allows you to have more time to focus on product development and marketing.