What should enterprises pay attention to when doing news marketing?

Only by promoting their own product brands more vigorously and establishing a good Internet brand image can enterprises take the lead in seizing more market share, and network brand promotion is based on efficient and convenient promotion methods and valuable information feedback system, so that enterprises finally choose it. "In terms of product promotion, we prefer the network promotion method with lower cost and more significant effect," said Mr. Zhong Yufeng, founder of Yufeng Internet Word-of-Mouth System. So what are the incomparable advantages of news marketing?

1.Guiding Consumption in the Invisible There are many product reviews on the Internet, and the content is either about the quality of the product or about the quality of the merchant's service, which abounds. In fact, when consumers read the reviews, they have already entered the trap of the merchants "designed", and the reviews will guide you to remember the product little by little, thus affecting your consumption behavior, for example, people have a kind of show-off psychology, and after dinner, they will always mention some of the recent things they have seen and heard with friends, and product reviews have become their talking points, which has achieved the effect of word-of-mouth marketing.

2.Online brand promotion is effective Speaking of the above word-of-mouth marketing, in fact, it is also a process of online brand promotion, an advertisement sometimes makes us remember a brand, but may quickly forget, if a brand is associated with some things, it will make us remember particularly deeply. News marketing in network brand promotion is based on this and the huge **** to be effectively disseminated, and finally achieve a kind of network brand marketing effect.

3.The cycle is long, the number of times is low, and the reason why there is more and more information on the Internet is because good news articles will be numerous, and the number of times and the length of the cycle are simply incredible. Many articles have been circulated for many years and are still widely circulated on the Internet, which is the communication effect of news marketing, which is much better than hard advertising, just like infectious diseases, out of control.

In addition, the biggest benefit of news marketing is that it is cheap. Sometimes you can spend three or five hundred dollars to have the publicity effect of spending tens of thousands of hard advertising dollars, why not? Of course, the promotion of enterprise network brand promotion is not only by news marketing, other high-cost advertising can also be done, only the combination is good, the effect will be better.

Finally, it is recommended that whether you are doing product promotion or advertorial promotion, you can come to Dao.com, where there are elites from all walks of life! Let you show your strength and let the company go further.

How can enterprises do a good job in news marketing? Combined with my ten years of experience, I will summarize the following 4 types for you, I hope to inspire you.

1.Determine the purpose of news marketing

Companies issue press releases for a specific purpose, and making that purpose clear is the first priority. Don't think it's easy to figure out the purpose, in fact, it is not easy to truly understand the role of press release marketing in achieving the purpose that the business wants to achieve, and you need the advice of a professional marketing planner. Whether it is a new product launch, event planning, brand promotion, negative public relations, or the company's daily marketing activities and brand maintenance, enterprises or press release marketing experts can only do the following work if they have determined the purpose of the company's press release and identified the role of press release marketing in the whole process.

2.Write press releases for marketing purposes

Once the marketing purpose is clear, the company will be able to get to the point through content such as text based on the target audience. Different audiences, different forms of content, different **, different marketing objectives are likely to need different content, in addition to effectively expressing the marketing purpose of the enterprise, how to make the audience like to see, willing to accept, and actively share, is the primary consideration.

3.Choose the right channel according to your target audience

Users have their own attributes, and whether the attributes are in line with the characteristics of the company's target audience needs to be considered. You can maximize the value of your press release by delivering the most appropriate press release content to the vertical where your target audience is most concentrated! For example, I use the most common onesMedium boxThere are many vertical industries in it, and I can reach more accurate people every time I submit, and there are many official media and central media, which are more authoritative.

So the first content of Xiaohong about how to do a good job in news marketing is shared here, and the interest can be overwhelmingly praised

1. Content is king.

For enterprises, the content is not more refined, and it is better to spend half an hour to write an article than to spend a minute copying other articles. If you are selling products, the product introduction on the product should be detailed, clear, and product-related knowledge articles must be available. Strive to make the best content attract users to keep clicking the mouse, so that users become customers is the goal.

2. Simple and practical is the best.

An enterprise does not need a gorgeous interface, nor does it need a gorgeous open family animation, the personality of the enterprise is not as gorgeous as it is reflected, it must be simple and practical, and the information is transmitted to the user as much as possible, you must know that the user comes to visit you** not to see if it looks good or not, but to see the information to find business opportunities.

3. Details determine success or failure.

Many ** in some seemingly inconspicuous small problems often expose their unprofessional shortcomings, these problems may not seem serious, or even insignificant, but practical experience shows that in the case of the overall function of the **, the details are often the key factor in determining whether a ** is really effective. This is the rule of details that win in online marketing.

4. The flame is high when everyone gathers firewood.

Only when as many people as possible in the enterprise participate in network marketing, can we achieve satisfactory results, especially in the current situation of limited marketing funds for small and medium-sized enterprises. Marketing personnel, sales personnel, customer service personnel, and senior managers are facing different levels of prospective customers and actively conveying the core value of the enterprise, which is the inevitable trend of the development of network marketing for small and medium-sized enterprises.

1.Be clear about your goals.

To do news marketing, the first choice is to do a good job of planning, formulate a plan, and clarify the goal of this promotion, whether it is crisis public relations, or to enhance brand awareness, or to promote sales, enhance corporate reputation, etc. Creating news is not the purpose of the enterprise, behind the news is to achieve a certain goal of the enterprise, all news should be planned around the goal, and all the activities of the next promotion and defeat are to achieve this goal to work hard.

2.Abide by journalistic guidelines.

Truth is the bottom line of news, enterprises should not touch, abide by the rules of news, do not create fake news, fake news or news that is not news, news must stand up to scrutiny, once fake news is exposed, the credibility of the enterprise is very big, and the gains outweigh the losses. Moreover, it is necessary to stand in the position of the first, report fairly and objectively, and speak with facts, so as to create news phenomena and news effects, and not give people the feeling of "trust".

3.The choice of news marketing platform.

News marketing platforms play a vital role in advertorial marketing, and simply put, marketing platforms are the bridge connecting consumers and marketers. Therefore, the total number of selected platform resources, their quality, and their authority seem to be crucial. For example, I make a commonly used media box for enterprises to promote, and the channels in it are very wide, and there are basically some in the market, and there are many news consultations, official media, central media, etc., which are very formal.

First, clear goals, news is not the real purpose of the enterprise, it is important to achieve the purpose behind the news, so the first step must be clear goals, before you can continue to the next step, second, choose the platform, as far as possible to choose the most influential **, only these influential ** brands can expand the spread of news, causing a sensational effect. Third, the news title, the title must be attractive, the title that makes people want to go in at a glance is the successful title, the title of the news must be original, can arouse the user's desire to open and click on the news title, fourth, the news content, the content requires the heat of the news to be high, so that the user can quickly find the corporate brand news when the search is matched. Fifth, the user's perspective.

When doing news marketing planning, we must think from the perspective of users, as long as we find out the psychology of users, sixth, continuous news, successful news marketing is never a one-shot deal, a lot of marketing is needed to continue to achieve a certain effect, only continuous news marketing is the biggest winner.

Enterprises can use SKYCC promotion software to do news marketing, and the effect is not bad.

Now the news has a higher reading rate, the content of the news has credibility, it has a better search engine optimization effect, and the contribution to the promotion of brand value is greater. Now news marketing is very hot, everyone is doing it, and it is still of great significance to the promotion of corporate products or services.

The cost is lower. The cost is generally not more than 5% of the cost of a hard ad.

2.More acceptable to consumers. News can clearly explain real and reliable events to the public, so it is easier to be accepted and trusted by consumers.

3.The speed of propagation is fast. News is mostly inseparable from events, and many companies will contact the latest events and report them quickly when doing news promotion. In this way, consumers will be more interested in paying attention and spreading it quickly.

4.Keep the word out. News can continuously report the development process of events, so that the audience can not only have a complete and comprehensive understanding of the content of the event, but more importantly, make the event receive continuous attention and continue to instill a certain point of view in a stage.

For example, the smog in the city is very serious, ** reports the harm of smog to the human body every day, and after a long time of publicity, people feel panic from the bottom of their hearts and scramble to buy masks. That's where ongoing advocacy comes in.

5.Multi-point propagation. Good news is easy to be disseminated a second or multiple times.

News marketing is in the form of news, from more dimensions to the target group to introduce the background, concept, value, products and advantages of the brand, the designated corporate news or product promotion soft text manuscript to the country's major platforms, so as to achieve brand publicity and public relations communication, establish a good brand image for consumers, influence the purchase decision, news marketing is also one of the important strategies for many of the world's top 100 companies to carry out brand public relations and crisis public relations.

News marketing is a core part of public relations communication, and it is the link between consumers and businesses. Since its establishment, Pony has provided public relations and communication services for enterprises with news marketing as one of the core services, and Pony is usually based on the operation mode of Internet + news ** advertorial to provide services, and the communication focuses on the new ** platform of the network.

According to the experience of Pony Zhitu marketing consultants, the public relations communication mode of Internet + news marketing not only has good communication characteristics, but also can play a special role in guiding users to establish positive feedback and maintain brand business reputation (crisis public relations disposal), therefore, news marketing has been listed by many enterprises as an important communication strategy for daily public relations and brand business reputation maintenance, which can not only establish a good brand and business image, but also play an important guiding role in the target market. Influencing consumers' purchasing decisions also plays an important role in improving the business.

In addition, another important value of news marketing is that the effect is reflected quickly, through the Internet + news marketing service program of Pony Zhitu, our marketing news can be retrieved and included by search engines in one minute at the earliest, so as to quickly enhance brand influence and value in a short period of time, and forge the authority, positive and positive corporate image and credibility of the brand, especially enterprise-level services or products, because of the high technical content or complex products, it is difficult to give people a deep impression through hard advertising, therefore, For enterprise-level products or services, we generally recommend the use of Internet + news marketing + self-operation to carry out multi-angle and multi-dimensional public relations communication on brands and products.

Enterprises need to pay attention to several points when using press release to issue promotion and news marketing.

The relationship between corporate brand image building and the Internet in the Internet era has become closer and closer, and the brand image of enterprises is inseparable from the Internet, and the Internet is also the fastest and most direct tool to shape corporate brand. Nowadays, consumers have higher and higher requirements for the quality of life and consumption, and establishing their own corporate image has become the top priority of enterprise development. The competition of enterprises has changed from the competition of tangible assets to the crystal oscillator of intangible assets such as brand, image, goodwill, etc., and in the process of this transformation, the network marketing method of press release promotion and news marketing has played an indispensable role, and enterprises need to pay attention to the following points when using this marketing method:

1. Brand recognition: The real purpose of press release marketing is to create a positive image and reputation for the enterprise, which is a long-term process of brand building. We need to continue to plan packaging and slowly establish the brand of our own enterprise.

As long as you recognize this, you will not have misunderstandings about press release promotion and news marketing.

2. Product criticality: Bole Network Media Press Release Publishing Company believes that criticality is, to a certain extent, the characteristics of its own products. Promote yourself by constantly creating articles on your own product characteristics, and make your brand characteristics exclusive and unique.

3. Effective press release dissemination: On the basis of criticality, the most important thing is to choose the most effective choice to disseminate. Increase the rate of product production on the network and the crawling of articles by major search engines through the release of major networks, so as to achieve effective dissemination.

When users are browsing and searching for products, it generates news-like trust. Of course, all of this is premised on the fact that one's product is indeed real and a legitimate product that is beneficial to the public, not a hype concept and a false one.

With the development of the Internet, press release marketing and press release distribution are gradually favored by enterprises, but how to effectively use press release marketing and promotion to add luster to enterprises needs to be comprehensively combined with the actual situation.