What is the marketer shortage for businesses?

To distinguish between environmental factors and environmental factors, the key is whether the factor has an impact on the performance of the enterprise, and whether the impact is direct or indirect. Since the shortage of marketers in the talent market is a factor that exists outside the organization and is therefore an external environmental factor. And due to the shortage of marketing personnel, it directly affects the profits of the enterprise, so it is a task environment factor.

Supply and demand are an essential element that affects the company's products.

The relationship between supply and demand refers to the relationship between the supply and demand of commodities under the conditions of commodity economy, and it is also the reflection of the relationship between production and consumption in the market.

The relationship between supply and demand is the relationship between all the products and services provided by society and social needs in a certain period of time. This relationship includes qualitative adaptability and quantitative balance.

Supply and demand are an essential element that affects the company's products.

Impacting business bai

The most important factor in marketing is the essence of the marketing person

quality and the quality of the product. When the channel, back advertising is indispensable answers, but the most important thing is to ensure the quality of their own enterprise marketing personnel and the quality of their own enterprise products, the sales of enterprise products have the greatest impact on the marketing quality of marketing personnel and the quality of products, no matter how good your product is, if the quality of marketing personnel is not good, then your product is the same no one recognizes, and there is only the quality of marketing personnel is high and the quality of the product is not high or bad, The sales of a product are good because he retains old customers and attracts more new customers, so the quality of the product directly determines whether he can retain old customers and attract new customers, of course, the quality of the product I mean by the quality of your product must be higher than the quality of the product that competes with you, but it can not be high, of course, it can be appropriately higher.

There are many factors that affect the marketing of enterprises, but relatively speaking, I think it is a business business.

The marketing quality of DAO sales personnel and the quality of enterprise products. No matter how wide your channel is, no matter how loud your advertising is, the quality of the marketer is not good, the quality of the product is not good, or it will seriously affect the sales of the company's products, because the product is pushed to the market by the salesperson, if there is no good marketer, it is difficult for the public to accept this product, I think it is needless to say, and then there is the quality of the product, even if the public accepts this product, after feeling bad, the product still has to face the problem of difficult to sell, There are two reasons for the good sales of a product, one is that it can retain old customers, and the other is that it can attract new customers, so the quality of the product and the quality of the marketing personnel determine whether the marketing of a company's products is good.

Customer, cost, convenience, communication.

There are two main factors that affect market sales, namely macro factors and micro factors.

Macro environmental factors refer to the external environment of enterprise operation, which is neither controllable nor affected by the enterprise, and it plays a very important role in the success of enterprise marketing.

1. Human environment: Demographic factors: the relationship between population size and market composition; the relationship between population urbanization and the market; The relationship between the change in the age structure of the world population and the market.

Factors of geographical migration of population: the relationship between the characteristics and laws of passenger flow and the geographical environment; The relationship between purchase motivation and geography. Social factors: family; Social status class, influencing market segments.

2. Economic environment: 1) Gross national product. Personal income reflects the level of purchasing power. 3) Foreign trade receipts and expenditures.

3. Natural environment: shortage and protection of natural resources; environmental degradation; The impact of the disease.

4. Technical environment: the impact of technology on enterprise competition; Impact on consumers.

5. Political-legal environment: The stability of the political landscape and the political and legal environment of the country directly affect the marketing strategy.

6. Socio-cultural environment: education level, religious beliefs, traditional habits.

Micro-environmental factors refer to the various factors and conditions that exist around the enterprise and closely affect its marketing activities, including the best players, competitors, the public and the enterprise itself.

1. Guarantee of resources and control of costs.

2. Purchasers 1) Private buyers: many people are wide-ranging, the demand varies greatly, most of them are small purchases, the purchase frequency is higher, most of them are non-expert purchases, and the purchase liquidity is large. 2) Set ** Buyer:

The number of buyers is smaller, but the size of the buyers is larger; It is a derived demand; The elasticity of demand for buying is small.

3. Middlemen: they buy products and services, mainly for the purpose of monopoly, in order to make profits; Purchased by experts; Fewer purchases; Large single batch.

4. Competitors: 1) Competitors and their number and scale. 2) The relationship between consumer demand and competition.

5. Public: financial public, public public, citizen action public, local public, corporate public, general public.

6. Collaboration between various departments within the enterprise.

Sales is nothing more than selling what you want to sell. Then the positioning is very zhi

Important, first of all, it is necessary to judge the DAO

If it does not conform to the product positioning, even if you wear out the skin, you may not be able to sell it. The second is personal communication skills, how to impress customers with emotion and reason, and finally, of course, to give some appropriate benefits to enhance buyers' interest in purchasing. So as to achieve the purpose of sales.

I think there's no product that can't be sold, only people who can't sell it.

The product is not in the right way, the publicity is not in place, and the after-sales service is not in place.

The time, the place, the people, everything will be prosperous.

Marketing is best understood by the concept of big marketing, big marketing is that an enterprise from market research, to strategic filing, to the implementation of the strategy, is the whole process of planning, of which marketing activities are a small part of the concept of big marketing.

With the above foundation, in order to understand the marketing activities, from the three goals of two transformations to cognition, the first goal is awareness, which is more about the brand awareness, to put it bluntly, how many people know your brand, know what your brand does, and have an understanding of your brand's positioning, for example, we say Mercedes-Benz, everyone must know that he is a German car brand, positioning is a high-end car, and Toyota, for example, is a Japanese brand, and fuel-efficient, this is the brand cognition. This kind of marketing campaign, closer to the campaign of brand marketing, is a form of air strike. The coverage can be very wide, but to improve its awareness, it takes a lot of investment, and at the same time, it takes a long time, the accumulation of word of mouth, and so on.

The second goal, consideration, simply put, is whether your brand is within the scope of consumers' considerations, when consumers are ready to buy cars with hundreds of thousands, I think some models of Toyota must be considered again, this kind of marketing is often more direct, often depends on the spread of word of mouth, sales policies to dealers, etc. Figuratively, this is positional warfare. The way to improve the degree of consideration is to directly and accurately attack the segmented users.

The third goal, the purchase rate, frankly speaking, from awareness to consideration, to purchase, the more reasonable ratio is 100% 50% 10%. This is the last kilometer, or the last foot of the door, what can you do to improve this conversion baggage, and finally reach a sale, the last purchase of marketing activities, more of the level of salespeople, direct marketing activities, such as rebates, policies for consumers, and so on. We can call this street fighting, hand-to-hand combat, it's not an exaggeration, because you will face your competitors, you sell 100,000 yuan, and he 10,000 may cut off.

Of course, the cheaper the better, but to let consumers have the feeling of picking up the cheap, if the budget is limited, this stage of marketing is a priority, in summary, can not say that marketing to say that directly affect or restrict marketing activities, but should say, your marketing activities, is not in line with the needs of marketing.