How do small and medium sized enterprises do network marketing, and how do domestic small and medium

Network marketing is fundamentally different from traditional marketing, network marketing does not mean that you have made an advertisement in Sina or are doing a bidding, you are network marketing. If you want to get results, online marketing must be systematic, integrated and continuous. The Internet society is different from the past, the information is highly transparent, the information is more diversified, the amount of information is terrible, and users do not necessarily have to go through a channel to complete the needs.

This requires us to change our thinking in network marketing, and to be guided by the idea of customer-centric, customer first, and customer experience as king. Before doing online marketing, you must have an altruistic heart.

If network marketing is measured by money, one is paid marketing and the other is indirect paid marketing (some people may say here that it should be free marketing, in the author's opinion, there is no free thing, that is, you do not invest direct capital budget, but also invest in labor costs and time costs). Therefore, if a company wants to do a good job in network marketing, it is a must to invest money, and if you don't plan to invest in task things, it is a fool's dream to do a good job in network marketing. Maybe everyone will have doubts, so-and-so experts or see reports on the Internet that almost no penny has been invested, and people buy the product very well.

In fact, it is still the same problem, and the cost of labor and time is also money. If you recruit an employee and let him post Weibo and WeChat messages, it may also have some effect, and you don't directly invest in advertising, but this employee is also a cost, and you also have to pay others. Therefore, the premise of enterprises to do a good job in network marketing is that they either have money or people, which is the minimum premise.

Does it mean that with money and people, you will definitely be able to do a good job in network marketing? Money and people have to be used wisely. Sometimes money may be useful, and sometimes people may be useful.

Sometimes it's a bit of both. The key is to look at your industry and characteristics, as well as your own strength and desired results.

This part mainly involves paid delivery, and when paying for delivery, you must choose accurate small words, or find small and medium-sized Internet celebrities to cooperate. It means that according to your own cost and strength, you should seize your own share, and don't catch the traffic that does not belong to you, otherwise it will be a bamboo basket for nothing.

Maintain old customers, I believe you must understand that when maintaining old customers, you must take out a part of the benefits and distribute them to the existing old customers, so that they can help you spread. This is the most accurate and effective method, although the speed is not as fast as the first two methods, but word-of-mouth marketing promotion is a thick and thin hairstyle.

According to the actual situation of themselves and the market, find their own positioning and direction, and do not imitate others rashly.

An important aspect of small business network marketing is to use all means to attract users to constantly revisit the enterprise, quickly sell the essence of the enterprise and products, and maximize the utility of enterprises and consumers.

Due to the limitations of concepts, misunderstandings and mistakes in actual operation, the results brought by Pi Huibi to the enterprise are often not obvious.

The second is the promotion of network marketing, network promotion is the most important part of network marketing, how to let customers find you, understand you, fall in love with you, Bijia and bring the product home, these four systems interact with each other, in order to effectively improve the operational efficiency of the network, conversion rate, transaction rate.