Why is there no market for Moutai when it goes abroad?

Because foreigners are not used to drinking liquor, no one will buy it.

Because liquor is something that only we Chinese like to drink, they can't go abroad.

The main reason is that they are not used to drinking this wine. So there is no market when you go abroad.

This is true because foreigners drink liquor with a relatively high degree of inertia and purity.

Because there are many foreign liquors that are better than Moutai, Moutai has no competitive market at all.

I think that foreigners and Chinese drink different tastes, and foreigners may not be used to drinking Chinese wine.

Because Moutai's popularity outside the country is not so high.

Because no foreigner likes to drink Moutai, and they don't know that this is the national drink.

I think the main reason is that foreigners are not used to drinking Moutai, after all, the sauce-flavored liquor.

I think it may be because foreigners don't often drink white bars, and other countries drink more wine.

Feitian Moutai export version** is relatively low.

An important reason for such a large price difference between exported Moutai and domestic Moutai is that alcohol sold in China is subject to a consumption tax of about 20%.

The export of Moutai eliminates this cost, the cost is naturally lower, and the price will be lower.

But because the sauce aroma of Moutai itself is too strong and unique, coupled with a high degree, many people stay away.

Therefore, even if the export rate is lower than the reputation, many foreign friends will not buy Moutai.

How to distinguish the export of Moutai:

The user groups targeted by export Moutai and domestic Moutai are different, so there is also a gap in packaging. Generally speaking, the export of Moutai is a standard box of 12 bottles, while the domestic sale of Moutai is divided into two types: a box of 12 bottles and a box of 6 bottles.

It is worth noting that 18 years ago, the export Moutai was not accompanied by a small shot glass, so Zhiwu was significantly lower than the domestic Moutai on the outer box, and it looked more like a 375ml package.

In terms of packaging details, the pattern on the box of the export version of Feitian is more vivid than that of the domestic version, the color is lemon yellow, and it also has an English introduction.

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There are the following reasons why no one has received the export of Moutai: 1**Expensive:

As a high-end liquor in China, Moutai is relatively high, and not consumers in all countries and regions can afford it. This has also become a limiting factor for Moutai's exports. 2.

Low brand awareness: Although Moutai is highly well-known in China, it is relatively low in overseas markets, and many consumers do not know about this liquor. This also makes Moutai's sales in overseas markets subject to certain restrictions.

3.Taste and cultural differences: The texture and flavor of Moutai are part of Chinese culture and may not be suitable for consumer tastes in all countries and regions.

In addition, Moutai's consumer culture is also unique to China and may not be easily accepted by foreign consumers. 4.Restrictive ** Policy:

Some countries and the Yantan region have implemented certain restrictive policies on imported liquor, which has also affected Moutai's sales in these regions. Shui Moutai is a famous liquor in China, which is loved by consumers for its unique taste and excellent quality. However, Moutai's export situation is not ideal.

It should be noted that the above reasons are not absolute, and Moutai is also constantly striving to expand overseas markets, strengthen brand promotion and cultural exchanges, and improve consumer awareness and acceptance of its products. If my answer is helpful to you<>

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Summary. 1. Tax policyOur country encourages exports, and there are certain support policies for export products, especially for liquor like Moutai, which can enjoy a 15% tax rebate policy for exports, which leads to the low cost price of foreign Moutai and the cheap it can be sold. The Moutai sold in China has to pay 20% consumption tax, which is higher in China than abroad.

1. Tax policyOur country encourages exports, and there are certain support policies for export products, especially for liquor like Moutai, which can enjoy a 15% tax rebate policy for exports, which leads to the low cost price of foreign Moutai and the cheap it can be sold. The Moutai sold in China has to pay 20% consumption tax, which is higher in China than abroad.

2. The exported products are different. Moutai's domestic and exported products are different. In addition to the visual packaging such as wine glasses, logos, and chips, there are also certain differences in taste.

In order to cater to foreign consumers, Moutai will be downgraded, the taste is more mellow and sweet, and the drink is obviously softer, and the feeling of drinking is not too different from the taste of Feitian 42°. There is a big difference in taste from the domestic Feitian Moutai 53°, so even if the duty-free shop exports Moutai, no one wants to buy it. Author:

2. The exported products are different. Moutai's domestic and exported products are different. In addition to the visual packaging such as wine glasses, logos, and chips, there are also certain differences in taste.

In order to cater to foreign consumers, Moutai will be downgraded, the taste is more mellow and sweet, and the drink is obviously softer, and the feeling of drinking is not too different from the taste of Feitian 42°. There is a big difference in taste from the domestic Feitian Moutai 53°, so even if the duty-free shop exports Moutai, no one wants to buy it.

3. The reason for dealers is vaguely expensive, Moutai is full of streets abroad, and you can buy it if you want to, but there are fixed dealers in China, and most people have no way to buy it directly, and domestic dealers like to hoard Moutai, which further exacerbates the demand for Moutai. Such an approach will keep the ** high.

As for the reasons why Moutai is so popular, I think every Chinese can more or less name one or two reasons.

First of all, Moutai is a heritage brand with a century-old reputation. I remember knowing about this brand of wine when I was very young, because my dad always dreamed of owning a bottle of Moutai. For those who want to drink, Moutai is definitely a fairy product in their minds.

It has been a very famous wine for hundreds of years and has survived many upheavals.

The thickness of the inheritance and history is something that no other wine can catch up with, because it has always been the white moonlight in the minds of many people. But its quality is really good, although it is very expensive when it is purchased, but it gives the character a feeling of value. The ability to guarantee quality for so many years is one of its advantages.

Secondly, Moutai has the function of appreciation and value preservation. Everyone knows that the more liquor is released, the more mellow it becomes, and the same is true of Moutai. If you bought a bottle of Moutai with a very expensive ** before, and it is more reasonable to store it yourself, then after 10 years, the wine can definitely maintain its value, and even have a tendency to appreciate.

Although it is a food, it has the same room for appreciation as **. It is one of the important reasons why many people are willing to buy Moutai to preserve. There is an old Chinese saying that gold always shines, and there is also a saying that real gold is not afraid of fire.

Moutai has such a quality, which has always been affirmed by the market.

Third, Moutai has become a symbol of status and face. withWith the development of the economy, the wine table culture is becoming more and more popular. Although some places drink red wine in Chengxin, white wine is also an indispensable part of the Chinese dinner table.

And because Moutai is a national brand, it will also be taken to very important occasions.

When the economy was not so developed, drinking Moutai was a status symbol. Now the output of Moutai is also very good, and drinking Moutai is also a symbol of sincerity when socializing. Generally, only when receiving distinguished guests, will this type of sake be brought out.

Being recognized by the public is also an important reason why Moutai is so popular.

Fourth, this also has a lot to do with the promotion of Moutai. Compared with the price of Moutai with other old brands, it has its own marketing methods very early, and it knows how to launch its own products. A very old story, it is said that when Moutai went to participate in the liquor competition, no one cared about it.

Later, the staff broke a jar of wine with an idea, and the fragrance wafted out, which immediately attracted everyone's onlookers.

Although I don't know the authenticity of this story, I have to say that Moutai has its marketing methods, and recommends its products to the public. With excellent quality and good at marketing, it will naturally be welcomed by everyone.

The brewing process of soy sauce liquor produced in the first Moutai Town is relatively unique, and it is time-consuming and laborious to go through a series of processes such as "Chongyang Xiasha, Sanfu koji, 9 distillations, 7 times of wine extraction, and cellar storage time of more than 5 years".

There is one more important reason: sorghum. Wine-making red tassel sorghum can only be produced in the Chishui River Valley and its surrounding areas, compared with the sorghum in other places, "the red tassel grain is solid, full, uniform, small and thick, resistant to cooking, and the amylopectin content that is very beneficial to winemaking is one-third higher than that of foreign sorghum, and the soy sauce wine has to go through "nine times of cooking, eight times of fermentation, and seven times of wine", and ordinary sorghum can only last five or six times, and there is really no drop of wine left, only "red tassel sorghum can laugh to the end, so good."

Second, transparency. Compared with other liquors, Moutai's ** is more transparent in the market due to its popularity and recognition. In recent years, the value of Moutai has been stable, and a bottle of Moutai Feitian is generally more than 1,000 yuan.

If there is an aged Moutai in the home, it can be said that it is about the same as having "hard currency" in the home, because Moutai is a hard currency that will not depreciate. Therefore, whether it is history, economy, or taste, Moutai is one of the best liquors in China and even in the world.

If the family is financially wealthy, it is recommended to collect and drink Moutai liquor, if you are shy and drink for major celebrations, you can taste Moutai's subordinate brands, such as Moutai's Wang Mao Liquor, which announced its return in Chengdu on March 18, is a good choice.

From the perspective of brand development history, Wang Mao started in the Qing Dynasty and has a continuous brand history and craft inheritance, which not only has a close blood relationship with Moutai, but also adheres to the traditional craftsmanship and excellent quality of Moutai sauce, which was well received after the first release of Jingdong last year.

1.Moutai is a natural fermentation product.

The alcohol concentration is scientifically and rationally blended to achieve the best taste. Moutai is a model of Chinese liquor, and has won dozens of international and domestic awards and gold medals, becoming the "Chinese business card" of the fragrant world. Moutai is an outstanding representative of Chinese cultural liquor, and it is a veritable "liquid **".

So more and more people like Moutai.

2.Moutai has a long history and culture.

Each bottle of Moutai is a piece of historical history, which has witnessed almost all the major events of New China. The development history of Moutai is full of vicissitudes and glory, and its historical origin, brewing process, flavor characteristics, tasting methods, trademark evolution and other cultural values are immeasurable. It is not an exaggeration to say that Moutai is a drinkable wine culture, and it is sought after by many drinking friends.

3.Moutai has a high collection value.

Moutai has a special significance in China's historical development and cultural inheritance, and the commodity value it shows is a new highlight of today's collection investment, which has attracted more and more people's attention. Its rich historical and cultural background, unique flavor characteristics, and ability to increase value and maintain value are recognized by many people who like to collect. The Moutai collection is not only a liquid investment, but also a collection of history and culture.

4.Moutai has good quality and good taste.

The brewing of Moutai liquor has to go through two blankings, nine times of cooking, eight times of spreading and drying (seven times of fermentation), and seven times of taking wine, and the production cycle is as long as one year, which is natural. It is stored for more than three years, blended and blended, and then stored for another year. The sauce aroma is prominent, mellow and fragrant, elegant and delicate, the entrance is soft, clear and sweet, the body is mellow and plump, the aftertaste is long, and the fragrance in the empty cup lasts for a long time.

Moutai is a big IP, with traffic, connections, and soy sauce wine culture. Compared with other famous liquors, Moutai has the following advantages.

First, the production capacity advantage.

Don't look at Moutai in short supply in the market, but is his output really small? The output of base liquor of Moutai has increased from about 1,000 tons in the 1980s, about 2,000 tons in the 1990s, 5,000 tons in the 2000s, 10,000 tons in the 2010s, and about 50,000 tons in 2020, an increase of nearly 50 times in 40 years! Among them, the growth rate will double every 10 years before 2000, accelerate the growth trend of 5 times in 10 years from 2000 to 2010, and maintain a growth trend of nearly doubling in 10 years from 2010 to 2020.

Second, high-level marketing.

If I ask you, who is the best liquor company in China's liquor marketing? You may say Yanghe, Jiang Xiaobai....But in fact, Moutai is the best one. 12987 Sauce Wine Process?

They say it themselves; Panama Gold Medal? Until now, I still can't get along with Fenjiu; Is soy sauce wine healthy? How many fragrance-producing substances are there?

As soon as the old expert says it, you believe it; The national drink? Although I didn't apply for it, I have been prostituted for many years; China's highest-end liquor? Distributors and people who make money with Moutai will always say that it is Moutai.

3. In terms of capital, "Moutai will never fall".

Judging from the performance of Moutai's stock price, the stock price increase has been dominated by performance for most of the time, but in the past two years, under the influence of multiple factors such as market style, liquidity, and foreign capital inflow, Moutai's valuation has continued to rise. On the one hand, this phenomenon is because of the certainty of its performance, on the other hand, it is the group of funds, the early stage of the capital group is reasonable, based on the reasonableness of the value, as the stock price continues to **, investors have faith in Moutai, "Moutai will never fall" has become a consensus, it can be said that most of the holders of Moutai have lost the basic rationality that they should have as investors.