How to promote a new product, how to promote a new product

The following points should be paid attention to in the promotion of new products:

Salespeople may be thinking about how to create more sales in a market with limited capacity every day, in fact, the most common incremental method is to promote new products, but how can new products be successfully promoted?

1. Do a good job in the listing of new products, so that the regional managers, supervisors, and salesmen can clarify what the purpose of the new product listing is, what the product strategy is, and how to promote it.

2. Eliminate the psychological barriers of regional managers, supervisors, salesmen and dealers, and mobilize the confidence of regional managers, supervisors, salesmen and dealers in products.

3. Deny the wrong business ideas within the enterprise and provide practical solutions.

How to improve the success rate of new product promotion?

Clause. 1. Choose the timing of the new product promotion. If it can be listed before the arrival of the peak season, the three forces of seasonal promotion, personnel promotion and policy promotion will work hard at the same time, and the promotion of new products will be quickly launched successfully.

Clause. Second, select key areas, concentrate manpower and material resources to sweep the streets, and focus on breaking through the detonating market, that is, to be able to catch the opponent off guard and quickly occupy the market before the opponent has introduced countermeasures. It can also enhance the sales intention of dealers through high-density market coverage.

Moreover, the high distribution rate of products can shape the sales atmosphere and drive the surrounding market at the same time. The high distribution rate of products in the terminal is still the best terminal advertising. It can make consumers see, want and buy.

Clause. Third, through the wave-like continuous promotion strategy, adjust the intensity in stages, increase the intensity of the first stage to detonate the market, the second stage to reduce the intensity of the market, return to the normal channel competition, the third stage to increase the intensity again, the channel and terminal pull, consolidate and increase sales; Ultimately, the new product will be a success.

In short, as long as the product positioning is accurate, there is a detailed feasibility promotion plan, and the execution of the sales staff is in place, it will be successful in the market.

Learn to make your own brand - packaging, marketing and event planning, etc.

A few points of product promotion and service promotion:

3.Publish product supply and demand information, choose Alibaba, HC, Global Sources, Maisui, etc.;

4.If it is an innovative product, it can be released on the mark, although it is free, but the requirements are stricter, and the proportion of keywords such as "latest product display" and "product display platform" is very high.

5.To do product advertorials, generally bloger, Yahoo blog, space, Sina blog, donews, blog network, etc., these are all free blogs, after publication, search engines are easy to find;

6.In knowing、Yahoo has knowledge hall to promote products;

7.Participate in forums, share knowledge, and have your own product promotion at the signature desk.

8.Combined with the traditional promotion of the network, TV direct sales, and related TV direct sales brand cooperation, such as Oriental Shopping, Acorn International, and then develop extended products, set up franchise brand counters or direct stores (experience halls) to interact with TV direct sales products. Wait a minute.

Your product needs to be unique in itself! Cost-effective!

It is necessary to distribute in the place of the target group, you can participate in some of the network's paid services, and they will provide better ** quantity.

If your product description is more in line with the customer's needs, it will be easier for them to find you and contact your product.

Remember to highlight the applicable field of the product, the use of the product, the advantages, because competitiveness and substitutability, will interfere with the buyer's judgment, maybe your product is better than the other party, but you do not pay attention to the description of the product, it is easy to lose customers.

In addition, it must penetrate in multiple channels, such as investment promotion, franchise, supply and demand, and other channels.

Also familiarize yourself with the rules of the game, category rankings, events, and rankings of the platform you're publishing on.

You can also try advertorial promotion, in this era where content is king, advertorial marketing has become one of the preferred promotion methods for new products. The main reason is that the promotion of advertorials is cost-effective and effective, but the cost is low. And the higher the quality of the advertorial, the easier it is to achieve the role of promotion.

Now the short ** is getting hotter and hotter, and the platforms such as Douyin, Kuaishou, Weishi, Meipai, Yilive, etc. are hot, and they have indeed driven many products. **Live streaming has also become a very important sales channel. **Marketing has also been paid more and more attention by merchants and has become a powerful tool in product brand operation and promotion.