What are the basic qualities that liberal arts students need to have to be Internet product managers

Product managers don't necessarily need to know how to code, and knowledge of technology is just the icing on the cake. In fact, a lot of operational and logical knowledge is required, and in addition, the front-end product manager also needs to know the knowledge of front-end interaction design (from a functional point of view, as for user experience, large companies have a dedicated team to do this); The back-end product manager will have higher knowledge requirements in data statistical analysis. It's up to you to choose.

The most basic abilities are logical ability and communication skills.

At present, China's Internet product managers are mainly involved in e-commerce.

The abilities you need to improve are in addition to the above abilities. It is also necessary to have a keen sense of the market and the ability to summarize.

It is necessary to have a strong ability to organize, standardize and process the existing market.

Product managers don't necessarily have to be technically good, but they have unique insights into what kind of products the market needs, what kind of products users need, and how to grasp the user's experience of the product.

Have a special sense of vision and smell for high-tech Internet products, can have unique creativity, and will fully mobilize the energy of the team and match it reasonably. In general, it is to have the qualities of a leader.

From the idea to the launch of the product, all the relevant R&D, research, production, budgeting, advertising, activities, etc., are controlled by the product manager.

First of all, let's take a look at a few issues that should be considered before making a product.

1.Product positioning.

What products are we going to make? What are the core competencies?

2.Industry analysis.

Are there any successful cases in the industry? Are there competitors? What is the business model of the competitor?

3.User analytics.

Who is our user base? What are the characteristics of each?

4.Product analysis.

What are the core functions of the product? What are the core needs of users? What's in the product? What content of the product is most engaging to users?

5.Business model.

How is the product profitable? How to develop in the long run?

Before these five aspects, it is also necessary to consider user demand research, feasibility analysis, etc.

Let's take a look at what are the main concerns in the product development process?

1.Interaction design.

How can the information conveyed by the product be better conveyed to users? Do different user groups need different ways to present and interact with them?

2.User experience.

How to give users the best feeling?

Of course, during the development process, there is also a focus on the development process, testing, and so on.

Finally, let's take a look at what to focus on after the development is completed.

1.Product promotion.

How is the product promoted? Ad? Coalition? Weibo? seo ……2.Product Operations.

How does the product work? How to attract users? How to retain user ......3.Data mining.

What operational data needs to be monitored? How to analyze? How to optimize product ...... based on the results of the analysis

Yo Zeke answered very well, I would like to add "internal strength", which requires you to have perseverance, insight, good analytical skills, you need to be able to unite the team, and know people well, because a first-class team can create a first-class product, you can know the above, but you can't be proficient in all of the above.

Vision, strategic thinking, business acumen, team spirit!

It's better to buy a web and IT technology encyclopedia to see, it should help you. (Thicker, one copy).

Good position, to cherish!

Let's start by talking about what is a product?

From the perspective of the growth path of a product manager, there is a lot of knowledge to learn, which is divided into the following parts.

1. Tools.

To be a product manager, you need to be able to draw prototypes, and you should know how to translate ideas and requirements into technical and development languages.

Then the tools commonly used in the product must be proficient, including: Axure RP, Visio, XMIND, PPT, Word, Blue Lagoon, Jira, which must be proficient.

2. Communication.

In the process of project development, the product manager needs to communicate with many students from multiple departments such as operations, front-end development, back-end development, testing, and marketing.

This requires the art of communication, and product managers need to know how to deal with people, both internally and externally, including users.

For example, a very important part of the product research process is user research, user interview research, how to ask questions, how to let users express the problems in the process of using the product, these are all communication art.

3. Advanced Chapter.

This part is the hardest.

Understand the needs of the crowd and formulate a reasonable product strategy.

Understand the situation of the industry, understand the company's position in the industry and the form of competition, there are so many people in the team, there are so many functions, what to do first and then what to do, and what is the possible reaction after doing it.

Empathy, the ability to analyze data are a must.

Internet product managers are at the core of Internet companies and require very strong communication skills, coordination skills, market insight and business sensitivity. It is not only necessary to understand consumers and understand the market, but also to be able to cooperate with various teams with different styles, such as development teams and sales teams. At present, the most famous Internet product managers are Yu Jun, Tencent's Ma Huateng, etc.

It can be said that the Internet product manager determines the success or failure of an Internet product.

Internet product managers may have different job responsibilities due to different industries. However, the core work content basically includes the following aspects:

1) Responsible for the proposal of the demand plan and the feasibility of the operation strategy;

2) Responsible for content planning, advertising space development, management and schedule operation management;

3) Count the best data and user feedback, analyze user needs and behaviors, collect product purchases and functional requirements generated in the operation, integrate the opinions and suggestions of various departments, make overall arrangements, discuss and modify, and formulate feasible plans;

5) Cooperate with the marketing department and customer service department to carry out relevant business cooperation and track competitors;

6) Grasp the trend of the Internet market and formulate product competition strategies and plans.

At the same time, an Internet product manager should also have:

Overall planning and coordination skills, communication skills, business acumen, attention to detail, and team management skills. I believe that in the future, product managers will do better and better! More.