How to carry out characteristic management of the hotel, how to operate the guesthouse

The topic of running a hotel is too big, it is not a matter of words that can be solved, first of all, we must first analyze your current situation, you had better add the problem in detail, the details of the current operation, the good and the bad and the competitors are all written.

The second is to position accurately, products, services, experience, accessibility, these to make one to do the core competitiveness, to develop a specific strategy.

The strategy is to carry out according to your core competitiveness, publicity, according to what you said, you should be able to promote the main service, think of some intuitive slogans, and the occupancy rate is sometimes high and low is normal, because the demand is changing.

If you want to promote the main service, teach you a good way, is to often invite some acquaintances to live, and then let them try to find fault with you, because the user experience is the most direct, you do this detail well, to ensure that your business is prosperous.

Additional answer: You have to have your own business characteristics, this is very important, according to what you said, it belongs to the positioning in the middle of the range, you do this, first investigate who you live here? Why did you choose this place? What are they here for?

Know you from ** here? Make these a **, pick out the most important first few items you focus on, just do this market segment, high-end and low-end customers don't care, just do these needs of your hotel guests.

For example, there are more people who come to purchase, most of them are from towns and villages, you do some publicity in their destinations such as wholesale markets, or send flyers, attract guests, etc., there are many ways, you think about it yourself, because your hotel meets their needs, the probability of customers choosing you is high, so slowly do this market segment, they will introduce each other, and you will become the first choice later.

Where do you go and investigate where they all come from? What to do? Do some propaganda in their destinations, anyway, these people have needs, you can just advertise them, I have already answered very clearly.

Answer: How to run a hotel wellHello, how to run a hotel well? First of all, it must be service-oriented service humanization, customers often need services to prepare in advance, such as preparing enough bottled water in the public area, there is a box at the front desk to put on the drag, toothbrushes, iodine volts, head ties, tea bags, disposable large paper cups. Seasonal fruits, drinks are all ready at the hotel.

Service personnel must be trained. Product is life, service is life. The core experience must be extremely cost-effective, and you must do your best in the same competitive price range in the three aspects of bedding, bathing, and breakfast.

This is a big topic, and it is necessary to build a big brand hotel, which cannot be explained in one or two sentences. Let me share some of my thoughts.

First, marketing promotion is just a means. What stage is your hotel brand in? So what stage does marketing promotion need to follow?

That is to say, marketing promotion serves hotel brand building. Hotel brands are in the embryonic stage, start-up stage, development period, transformation period, mature period, etc., and the way of marketing and promotion is different.

Clause. Second, marketing and promotion should be diversified, and multiple groups should be built without channels. Official website, WeChat, Weibo, search and other network promotion methods, offline newspaper advertorials, news events, event planning, word-of-mouth marketing, especially for their own products with national characteristics to publicize, differentiated promotion.

Clause. Third, there must be a team with active thinking and strong execution. Things are done by people, and if there is no strong team, it is difficult to implement a good plan and achieve results. Therefore, it is important to choose a team that meets the requirements.

Clause. Fourth, it is a hotel brand with national characteristics, and it is necessary to learn to strive for the support of the local people. Integrate multiple resources to improve the depth and breadth of hotel brand marketing and promotion.