What are the advantages and values of information flow, and what are the characteristics of informat

Three advantages of information flow.

1.Large number of users.

2.Precise positioning.

3.Cover the people who are engaged in value.

First and foremost, in-feed advertising is a powerful extension of search advertising. Once the user shows a certain demand, the information flow advertising will be presented in front of the user in response to his appeal when the user browses various information, and the information flow advertising repeatedly stimulates the intention of such users in the process of browsing information, and then stimulates and guides the potential demands of such users.

How does it compare to an alliance?

First: the biggest difference between information flow advertising and network alliances is ** traffic. In-feed ads are displayed on their own ** resources (mobile phones, browsers, post bars); The network alliance is displayed on the ** resources of the alliance with cooperation;

Second: the form of advertising presentation: information flow advertising is the advertising that meets your needs in front of you while you browse information, and its advertising style is closer to the content, which will attract potential users to pay attention to the advertising content and inspire its potential customers; Powerful targeting function, search, interest tags, browsing behavior, intent targeting and purchase behavior and other products accumulated massive data, can more accurately analyze the behavior and needs of your potential users, based on these, the information flow can push your ads to your users more accurately.

The information flow is actively displayed, and its traffic is larger than the bidding traffic. Advertisements are hidden in the information that users normally browse, and the push mechanism of advertisements is based on the content that users have browsed in the past. Information flow is a good product, in line with the behavior of the public, and caters to the general trend.

European and American countries developed early and fast.

Information flow resources: post bar, browser, mobile phone.

The characteristics of the information flow: 1) search intent words + user interests (more accurate coverage of potential people) 2) specify the corresponding post bar advertising 3) traditional industries are mostly - marriage, machinery, investment promotion 4) up to 1000 intent words can be selected.

Delivery suggestions: 1) Based on the fact that the mobile phone data is much higher than the other two, it is recommended to focus on mobile phones in the early stage.

2 Swipe through some in-feed advertising platforms: For example:

Not only can you search and fail, but you can also search for mobile advertising cases on other mainstream platforms.

In-feed advertising is not a new word, in-feed advertising is an ad mixed with content, also known as native advertising, commonly known as an ad that looks most like content. Houchang College tells you that it is generally hidden in some news, sensational stories and other scenes, which look like kind reminders, interesting news, etc.

If you don't pay attention to the words "promote", "advertisement", etc., that appear around them, you probably won't notice that it's an ad. The feed enables "the right message to the right person", which is exactly what advertisers are trying to solve.

1. Rapid growth in traffic2. Rich content ecosystem

3 Multi-dimensional insights that go far beyond other platforms

You can first analyze your own industry, analyze factors such as crowd positioning, and see if you are suitable for information flow. The flow of information will definitely be a big trend in advertising in the future.

In-feed advertising is the best form of advertising, users have completely accepted it, there is no forced push, and the customer's disgust is reduced. On the other hand, it has achieved accurate delivery, which really puts advertising to people who need it, thereby improving efficiency. This is a very good thing for advertisers.

At the same time, the platform is not worried about customer churn, and there is advertising revenue. All of this is a win-win situation for all three. The information flow is a form of advertising that will exist for a long time, and the future is very promising.

Don't look at the text zcs don't look at the text 3910.

As an online marketing practitioner, I believe that every day you are opening and using. So, I wonder how much you know about in-feed advertising? What is Hadahashi in-feed advertising? How can in-feed ads appear? Let's take a closer look at all this:

In addition, if you want to learn network marketing, but you are not particularly proficient in many learning institutions. In addition, there is no systematic network marketing information at hand, and you can also obtain high-quality information.

With the development of the Internet, the behavior characteristics of Internet users on the Internet have also changed, and the overall situation is more mobile, younger and more informational. Information reading has become the main network demand after social networking and search. Based on this, we have launched a product form that presents your ads when users browse information, that is, information feeds.

The main position of information flow advertising is still its own platform, which can be seen in three places, namely: homepage, post bar, and browser. The display style is divided into single picture, large picture, three picture, **, **, **, etc.

The monthly user scale of mobile APP is 400 million, and the average monthly average time is 289 minutes. The number of mobile phone + WAP users, 600 million+. The middle B of the bat, in terms of the amount of data accumulated by users, is difficult to shake.

In addition to the user's basic attributes (gender, age) and search environment (mobile phone, network, region), the user's long-term search interest and short-term search interest are more valuable directional references, through the long-term search behavior to judge the user's interest classification, through the user's short-term search behavior, to accurately match the recommendation advertisement.

Information flow advertising account opening, the first account opening fee is 5,000 yuan, the account opening fee is different in each region, the rebate is also different, the account opening review is fast, the basic 2 3 working days can be completed, you can do the health care products industry, investment promotion, tourism, education account opening.

We all know that users who come through search ads will convert better because the intent is accurate. Based on the search data, the information flow ads placed have both the accuracy of this value and the advantages of the information flow natively. This advantage is difficult for other in-feed ads to have.

In terms of placement, the latest combination of its own AI technology, knowledge graph, combined with search crowd portrait positioning, the accuracy of the placement crowd is beyond the reach of other **, which is also the innate advantage given by the largest Chinese search engine.

The information flow is displayed on the mobile phone, the browser, and the post bar, because they have a large number of users, for example, the number of users who use mobile phones every day has reached more than 100 million, which can cover 95% of the netizens, they search and browse information on it, and your ads will be presented in the process of browsing information.

The advantage of information flow is that through big data, Rotten Potato will combine what users have searched for, what hunger consumers have browsed, what they have been to, what they have bought, etc., and the collected user behavior characteristics to analyze the potential needs of users, and through our data analysis, we will push advertisements to such users, and then stimulate and guide the potential demands of such users.

In the past, people were looking for information, but now information flow is information looking for people. To put it simply, it is pushed to users through big data according to the interests, search intentions, search behaviors, ages, regions, etc. of the users. The display position is mainly in the mobile phone wap browser news information in the first lead mu seven and multiples of seven, as well as the post bar (APP and PC) end.