What was the world s first endorsement TV commercial with a star?

God knows. I'm just 14 thanks.

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There are many global spokespersons, Chinese stars, they all like to do their own endorsed products, and they are also very reliable.

Because the cost of these advertisements is often relatively high, there are some celebrities who are very happy to accept it. But I think it's a very normal phenomenon because there are a lot of people like this in real life.

These brainless advertisements give a lot of advertising fees, and they are also very respectful to celebrities. Promote celebrities, so celebrities will endorse these advertisements.

It is because these advertisements generally have a relatively high revenue value, and they can also improve their publicity efforts, and at the same time, they can also make more money, and at the same time, they can also enhance their commercial value.

The advertising spokesperson plays an important role in the communication process of advertising, and has an impact on consumers according to its persuasive power;

In 1979, the types of advertising spokespersons were divided into three categories: celebrities and stars, experts, and typical consumers, among which the persuasiveness of "celebrities and celebrities" mainly depended on attractiveness; Guess the persuasiveness of "experts"** mainly depends on professionalism; The persuasiveness of the "typical consumer" relies primarily on similarity and reliability.

In November 2019, actor Yang Zi was hired by the Fire and Rescue Bureau of the Ministry of Emergency Management as a public welfare messenger for China's fire promotion.

Spokesperson Introduction:

On November 9, 2019, on the occasion of the first anniversary of Flame Blue, China Forest Fire officially announced Yi Yang Qianxi as the public welfare ambassador of China Forest Fire Protection through its official Weibo, calling on everyone to work together with Qianxi to prevent fire risks and protect green homes.

Yi Yang Qianxi made a ** on this dynamic for the first time, and emphasized that let us improve the awareness of forest fire prevention together and pay attention to the forest fire hero group, in fact, Yi Yang Qianxi served as the Chongqing fire ambassador before becoming a forest fire protection public welfare ambassador, and we will often see Qianxi promoting fire protection knowledge in the dynamics.

Qin Hailu 2019 China Forest Fire Public Welfare Ambassador, on November 9, 2019, Qin Hailu and Yi Yang Qianxi were hired by China Forest Fire Protection as China Forest Fire Protection Public Welfare Ambassador, and also in 2016, Qin Hailu also served as Dalian Fire Protection Image Ambassador.

A celebrity spokesperson is a person who hires a well-known celebrity as a representative of a company's products or brand.

Celebrity spokespersons can be divided into seven categories, namely superstars, traffic stars, second- and third-tier stars, Hong Kong and Taiwan stars, CCTV hosts, Olympic stars, and Internet celebrity models. It is mainly to use the celebrity effect to drive brand awareness in a short period of time, graft consumers' goodwill towards celebrities to products, and drive product sales.

Celebrity endorsements include TV commercials, print ads, and portrait endorsements. TV advertising endorsement is product marketing on the publicity carrier after shooting the first video in a professional studio; Plane endorsement is to discuss the marketing of products on the blind carrier after the professional photographic shooting plane; Portrait endorsement refers to not shooting in the studio, but only providing the artist ** for endorsement authorization.

Hierarchy of spokespersons:1. Subdivide according to the region, from high to low.

Global Spokesperson, Asia-Pacific Spokesperson, Greater China Spokesperson, China Spokesperson.

2. According to the product segmentation, from high to low.

Global Spokesperson" Spokesperson for Feeder Products, Spokesperson for Series Products, and Spokesperson for Single Products.

Celebrity spokespersons are ** people who think about a certain group. The so-called spokesperson refers to some celebrities or celebrities who advertise and endorse a certain product, and also refers to the ** person who thinks about a certain group. The purpose of a spokesperson is to make people have a good impression of a certain brand through the association of their popularity, occupation, image, personality, and conduct.

Summary of celebrity endorsementsCelebrity endorsement refers to the use of celebrities, celebrity portraits or videos, through a series of publicity carriers to make the end audience of the product widely known. Its main operation is to operate all kinds of large-scale performances, star brokerage, celebrity endorsement, film and television production, artist packaging and other projects.

The image spokesperson is the kind of cooperation with exclusivity, that is, the actor is not allowed to serve as the spokesperson of two or more products in the same industry at the same time during the contract period, so the cost is high. Image ambassador means that there is no exclusivity, and the actor can undertake the brand cooperation requirements of multiple enterprises in the same industry at the same time, so the cost is low.

The brands endorsed by Zhao Liying are as follows:

1. Honor (English name: Honor), born in 2013, Honor is the world's leading provider of smart terminals. Honor mobile phones cover all levels and serve the whole population.

On November 24, 2017, HONOR officially announced that Zhao Liying, the first female spokesperson of HONOR, joined the HONOR family.

2. Longines (Longines) was founded in 1832 in Soimia, Switzerland, marked by the winged hourglass, Longines is known for its elegance, as the world's leading watch manufacturer Swatch Group's famous brand, Longines has spread to more than 150 countries in the world. On November 16, 2017, Longines official Weibo posted: Welcome Zhao Liying to become Longines elegant ambassador.

3. Water Code is a professional hydrating skin care brand under Danzi Group; It contains six series: Ocean Source, Glacier Mineral Spring, Snow Extract, Green Tea Oil Control, Red Pomegranate Renewal, and Skin Penetrating Hydration. On September 1, 2017, China's leading hydrating and skincare brand, Water Code, announced that it ushered in a heavyweight spokesperson - Zhao Liying.

The Jieting brand was founded in the year, and it belongs to the feminine health care brand of Sibao Group. With the subdivided product design concept and confident, intelligent and pleasant brand personality, it is deeply loved by Chinese women. In January 2016, a new brand image spokesperson was announced, Zhao Liying.

5. IVVI is a brand of Snu Technology (Nanchang), founded in November 2014, is a mobile intelligent terminal and mobile Internet company, providing users with high-value and ultimate experience of fashionable mobile phones, mobile phone peripherals, visual intelligent equipment and mobile Internet products and services. In November 2015, Zhao Liying cooperated with IVVI hand in hand to officially endorse IVVI fashion mobile phones.