-
<>TikTok adsProduct Introduction:
1. Douyin open screen ads.
Sales method: CPT (the number of rotations of CPT products on the screen has been increased from 4 to 8 rounds, and the inventory of a single round is 10,000CPM).
GD does not support targeting, but can support third-party monitoring** and clicks.
Note: You need to place an order and submit materials at least 5 days in advance for CPT sales, and you need to place an order and submit materials at least 3 days in advance for CPM sales.
2. Douyin information flow advertising.
Sales method: GD (single-page advertisement): click on the advertiser's avatar, nickname, title creative, "details" tab, "view details" column at the bottom, "view details" button at the bottom layer, and **content swipe right operation, all of which will enter the promotion landing page; Support like interaction, do not count and display the number of likes, do not support comments, **; Advertisers have no Douyin, can't follow, and don't have a Douyin homepage.
Targeting is not supported, third-party monitoring** and clicks are supported.
GD (Native Advertising): Click on the advertiser's profile picture, nickname, and ** content swipe right to enter the advertiser's Douyin homepage; Click on the title idea, the "Details" tab, the "View Details" banner at the bottom, and the "View Details" button to enter the promotion landing page; Support likes, comments, **, and support following advertisers Douyin.
Bidding ads: support app** and landing page promotion purposes, but do not support landing page-coupon ads; Support CPC, OCPC, CPM, OCPM billing types; Currently, targeting by region, age, gender, first activation time, Android version, iOS version, network, operator, mobile phone brand, etc. is supported.
3. Douyin sticker product introduction:
Product advantages: native use scenarios, active use by users, high acceptance, and long interaction time;
Stimulate users to actively disseminate, and trigger secondary use after sharing and dissemination;
The form of the advertisement is vivid and enhances the brand's favorability among Douyin users.
Product**: Price: 300,000 net for 7 days.
Location: 3 days Douyin sticker bar first row fourth place, 4 days of random position, continuous purchase, need to design a variety of stickers, to ensure that 1 time a week.
This product is a non-standard product, which is not guaranteed and does not support third-party monitoring.
Douyin has the final say on whether the sticker has the online standard.
4. Introduction to Douyin talent cooperation products:
Talent marketing: Leverage the influence and creative ability of influencers to achieve brand marketing content dissemination.
-
In different ways, ** differently. There are hundreds, and there are thousands.
If you want to do bidding delivery, you need to deposit at least 6,000 yuan (depending on the situation), and then there are the following three deduction methods:
CPM: The cost of 1,000 impressions, that is, the cost of the ad being displayed 1,000 times (the starting price of bidding: 4 yuan 1,000 times).
CPC: Cost per click, which is the cost of an ad to be clicked once (starting price: yuan click).
CPA: **Consulting, i.e. the cost of a customer consultation**; Form submission, i.e., the fee required for the user to submit personal information once; The cost of a single time, that is, the cost of the app being used once. Android app only.
Dimensions that can be served:
Gender, age, interests, keywords, urban area, work and rest time, weather, occupation, operator, mobile phone operating system, mobile phone brand, network type, article category, dynamically display ad headlines according to different user interests, consumer online shopping behavior?
-
What are the fees for Douyin advertising? 1. We all know more about the CPC billing method, CPC is billed by click, and the fee is calculated once after a click, if the advertisement is only displayed, there is no click if the fee is not calculated. At present, the ** of one cpc of Douyin in-feed ads is 0
2 yuan, if the user clicks on the advertiser's advertising link, the Douyin advertising background will deduct the advertiser's 0$2 promotion fee. 2. The CPM billing method is defined as billing per 1,000 times, and the ** of a CPM for Douyin information flow ads is 6 yuan, when we choose to charge according to CPM, then, for every 1,000 times the advertisement is displayed, there will be a 6 yuan deduction for promotion costs in the background of Douyin advertising.
This billing method is also the main billing method for in-feed advertising at this stage, and most advertisers will choose this. 3. CPT billing method is generally billed according to the time stage of advertising, for example, one day we choose to be from 8 am to 8 pm, during this time period, let the ad appear, during this time period, no matter how many times**, clicks, are charged once, it is understandable that we are the same in the Internet café, including this time period.
-
The fee is calculated as follows:1. CPC billing method.
Pay-per-click, in 2019, the ** of a CPC of Douyin information flow ads is 0 2 yuan, that is, the user clicks on the advertising link placed by the advertiser, and the Douyin advertising system will charge the advertiser 0 2 yuan advertising fee.
2. CPM billing method.
There is only one charge for 1,000 impressions. The ** of one cpm of information flow advertising is 4 yuan, that is, the advertiser chooses to charge according to **, and the advertisement is displayed every 1,000 times, and Douyin will charge the advertiser 4 yuan in advertising in 2019.
Billing by CCC is billing by click, and the ** of a CPC of Douyin information flow advertising is currently 05 yuan, that is, the user clicks on the advertising link placed by the advertiser, and the Douyin advertising system will charge the advertiser 0$5 advertising fee.
-
Summary. 1. Billed by CPC clicks.
Billing by click, at present, the ** of a cpc of Douyin information flow advertising is yuan, that is, if the user clicks on the advertising link placed by the advertiser, the Douyin advertising system will charge the advertiser the advertising fee.
2. Billed on a CPM display basis.
Impression charges, i.e., fees that are charged only once per 1,000 times. The ** of one cpm of information flow advertising is 4 yuan, that is, the advertiser chooses to charge according to **, and the advertisement reaches 1,000 times, and Douyin charges the advertiser 4 yuan for advertising.
How to charge for Douyin promotion.
Hello dear, I'm Xiao Hei, a specialized service to life problems, and has helped more than 5,000 people to repent of the attack of the little brother before the split, please wait a little ha, the answer to the query takes about two minutes, and the result will be answered for you immediately.
1. The official needs to charge 1,000 yuan for account opening service fees. 2. Some ** merchants can open Douyin advertising information flow accounts for advertisers for free, such as Sparrow Naifan Network, which can not only open an account for advertisers for free, but also provide the operation of advertising on behalf of Yuchun.
1. Billing by CPC, billing by click, at present, the ** of one cpc of Douyin information flow advertising is yuan, that is, the user clicks on the advertising link placed by the advertiser, and the Douyin advertising system will charge the advertiser the advertising fee. 2. The display fee is charged according to the CPM display, that is, the fee of the building is only charged once for 1,000 times. The ** of one cpm of information flow advertising is 4 yuan, that is, the advertiser chooses to charge according to **, and the ** display of the advertisement reaches 1,000 times, and Douyin returns to charge the advertiser 4 yuan for the advertisement fee.
1. First of all, on Douyin.
On the personal center page, click the "three" button in the upper right corner, as shown in the figure below. >>>More
Tik Tok. The founder is Zhang Yiming.
Zhang Yiming is also "Today's Headlines". >>>More
2. On the waist bag page, you can see the amount of shake coins, and choose [live broadcast expenditure sound wave]; >>>More
The steps to build an Internet celebrity store by relying on self-promotion must be separated. >>>More
1) Make good use of the flow pool.
Douyin provides a traffic pool for every work, regardless of whether you are large or not, and what the quality of the work is. The effect of your subsequent dissemination depends on the performance of your work in this traffic pool. Douyin evaluates your performance in the traffic pool based on 4 criteria: >>>More