In terms of bringing goods, there is a gap between celebrities and Internet celebrities, so what is

From celebrities in the entertainment industry, to Internet celebrities on live broadcast platforms, and some ordinary people, they have all opened the mode of live broadcasting.

For different groups of people, the effect of live streaming is definitely different. For celebrities and Internet celebrities, if they bring goods live at the same time, the following scenarios may occur:

1. Celebrities bring goods far more than online anchorsCompared with online anchors, most celebrities are above the anchors, so if the celebrity group brings goods, they will have more advantages than the anchors.

For those celebrities with a large number of fans, the fans who can follow them for a long time belong to those who like them. And the anchor's fans may have followed the anchor because they were interested in a piece of content, and they don't read the anchor's content much on weekdays.

In such a situation, the live broadcast of celebrities is tantamount to an online meeting and conversation with fans. I think as long as you are a fan who likes this star, you will not miss this opportunity to communicate with the star "face to face".

Many times, in order to support their idols, they will unconditionally buy the products they recommend; Even if you don't know the product.

Second, the performance of celebrities in live streaming is far worse than that of anchors For celebrities, although they often go in and out on weekdays, various styles of public occasions; But they don't have much experience with online live broadcasting.

If you encounter inappropriate remarks from black fans during the live broadcast, it is very likely that you will lose control of your emotions and affect the performance of the audience.

Compared with celebrities, online anchors are famous because they rely on live broadcasts; Therefore, they are better able to cope with the live broadcast situation, interact with fans, and are more skillful, which can make the atmosphere of the scene very warm.

Based on the above description, I think celebrities and network anchors are in the process of live broadcasting; The biggest difference** is the stickiness of fans, as well as the overall performance of celebrities and influencers during the live broadcast.

It is mainly reflected in the income of bringing goods, generally speaking, the income of celebrities with goods is higher than that of Internet celebrities.

The number of fans that a celebrity has is much greater than the number of Internet celebrities, and the appeal and influence of a star is far greater than that of an Internet celebrity, so the difference will definitely be very large.

I think it's mainly in terms of temperament and vision, after all, celebrities have special training in this area, and they have more exposure to things, but Internet celebrities may be more experienced in bringing goods.