What do you need to study in computer advertising design? Can you do it when you come out? What do y

Specifically, it should belong to the category of graphic design, and if you choose a career, there are two options: (1) design companies, such as "Morning Design, Zhengbang", and (2) advertising companies, such as "Ogilvy, Leo Burnett, Dentsu".

You should study mainly software, such as "Photo Shop, Illustrator, InDesign".", Painting basic skills as a supplement, because it is a computer advertising design, so it should be computer-based, painting as a supplement, this major should be engaged in graphic design, more counterpart, design company for designers is the company's main type of work, can allow you to fully master the printing process, software operation and enrich their own graphic design experience, the work content is vi, albums, packaging, etc. Advertising companies pay more attention to planning and marketing, for designers is the company's auxiliary work, the main work content is mainly advertising pictures and creativity, but at the same time, you can also learn from copywriting and planning. Designers belong to miscellaneous families, everything must be understood, the above are two roads, for your own choice of reference.

However, whether you're choosing a design agency or an advertising agency, you'd better start with the role of Finished Production!

If you learn to do advertising, you can go to an advertising agency or do graphic design or something.

Computer Advertising Production Employment Direction:1. Advertising designer: Cong Lu report agency, magazine engaged in layout advertising design, printing and production, etc., wedding photo studio photography agency engaged in first-class beautification work, factory enterprises engaged in product packaging design, poster design work, advertising design company from advertising design and production work.

2. Web designer: enterprises and institutions are engaged in web design and animation design.

3. Display designer: shopping malls and exhibition halls are engaged in display design, counter design and production, etc.

4. Other employment positions: commercial art, design consulting, clerical work.

Prospects for the development of computer advertising production:

With the rapid development of China's economy, the pace of entering a well-off society in an all-round way is accelerating, the prosperity of the commodity market, and the continuous improvement of people's clothing, food, housing and cultural life standards in the future will increase the demand for high-level talents in the art and design market. It can be said that the prospects of the art production profession are very broad, and the future will be prosperous.

Majors have a wide range of uses in society, cover a large range of majors, involve a wide range of fields, and account for a large proportion of the professional settings of various universities. In view of the current situation of the development of graphic design art in China, we particularly emphasize the ability to strengthen the expression of plastic arts, attach importance to the special role of hand-painting in this industry, improve the combination of artistic ideas and market applications, and reflect the cutting-edge art form. At present, advertising production is basically at the forefront, especially outdoor, newspapers, networks, etc., and the application range of advertising production is more extensive.

Yes, you need to understand the basic knowledge of computers, but these are not difficult, and you can learn design while understanding.

No, as long as you know some basics, you will be taught.

If you want to study advertising design, of course, you need to have a certain foundation in computers, because advertising design requires computer modeling, so it is more important.

Of course, there are requirements for computers to study advertising design, and advertising design majors mainly use computers to design some patterns, and computers are the most basic drawings.

Hello <>, of course, you are looking for a job in this profession, and the employment prospects are broad, and the rapid development of the advertising, real estate, home decoration and clothing industries has directly led to the continuous expansion of the gap of design talents who have mastered computer design technology. Therefore, the employment prospects of computer advertising production are relatively good. After graduation, students can be engaged in marketing promotion, advertising planning, advertising design, layout design, packaging design, shopping mall art, art art, image processing and other design and management work in advertising design companies, visual media companies, printing company design departments, Huistool old cultural communication and production companies, newspapers and magazines, real estate planning companies, as well as large, medium and small enterprises and institutions.

Mainly based on software such as "Photoshop, Illustrator, InDesign", supplemented by basic painting skills, because it is computer advertising design, so it should be computer-based, supplemented by painting, this major should be engaged in graphic design. "Computer advertising design" is neither "computer design" nor "advertising design". Computer advertising design refers to the use of computer technology to create and design advertisements, including print advertising, television advertising, network advertising, outdoor advertising and other forms of advertising.

In other words, computer advertising refers to the use of computer multi-technology to advertise the text, graphics, images, animation, audio, and other information required in the advertisement'Advertising performance is processed by digital collection, production, processing, compression, storage and application of advertising strategies and advertising creatives.

Computer advertising production is to learn office software applications, computer tool software applications, advertising photography and other skills.

Main courses: Introduction to Advertising, Introduction to Communication, Psychology of Advertising, Advertising Planning and Creativity, Advertising Management, Chinese and Foreign Advertising Regulations, Advertising Copywriting, Advertising Effect Research, Advertising Photography and Videography, Advertising Art Design, Computer Art Aided Design, Computer Graphics and Image Information Processing, 3DS, Advertising Market Research and Analysis, Advertising Marketing.

Training objectives: The advertising production major cultivates senior professionals in the advertising industry who have advertising theories and skills, and can be engaged in advertising operation and management, advertising planning, creativity and design production, advertising market research analysis and marketing in the press and publication, film and television advertising departments, advertising companies, enterprises and institutions.

Knowledge requirements: no finch.

Through the study and training of basic theories and basic skills of advertising, students not only have a solid ability to engage in advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and text advertising design ability.

Employment Direction and Prospect of Computer Advertising Production:

Employment direction: 1. Advertising production company:

2. From ** company:

With the development of the Internet, more and more self-leading companies have begun to need professional advertising production personnel to expand their business.

3. E-commerce platform:

E-commerce platforms need to draft this line of advertising, and more and more creative ads have appeared, and e-commerce platforms also need talented production personnel to complete these ad production.

4. Corporate marketing department:

Businesses need a variety of ads to support their marketing campaigns, as well as professional producers to produce these ads.

Employment prospects: At present, the domestic talent gap has reached 200,000 and has a trend of expanding year by year. Guangjian Xun Xun media personnel do not need to accumulate experience in small enterprises to obtain the entry certificate of well-known enterprises, and the starting point of work is higher than that of other professions.

Capable graduates can start their own businesses, set up design companies or studios, meet the challenges of the market, and find a suitable development space for themselves.

After graduating from the production major, you can enter the TV station, film and television company, mass media, record distribution company, advertising and other fields to engage in multi-production design and production.

Print advertising design belongs to the category of graphic visual communication design, and the first thing we need to learn is graphic design skills.

In terms of software, it is mainly PS, AI, ID, DW and other sparrow retouching, cartographic debate, and typesetting software; In terms of design skills, it is the basic art painting design skills, logo design, corporate VI design, creative poster design and other design with the cultivation of thinking and application.

In addition to basic graphic design skills, more advanced skills are needed if you want to advance your career better. For example, web design, e-commerce design, UI design, commercial illustration design, and even C4D three-dimensional packaging production.

In addition, it is also necessary to have a certain degree of training of operation and marketing thinking, after all, in this new era, the boundaries of many design positions and operation positions have been blurred, and compound talents are more popular in the market and have more employment options.

The main learning software is image processing software Photoshop, vector software CorelDraw, vector illustration Illustrator and typesetting tool InDesign, which are also the four most commonly used software for graphic design.

In addition, advertising design will also involve some three-dimensional production, will use AE, C4D and other software, three-dimensional products or scenes can be made with C4D, and then AE rich details, special effects synthesis, etc.

Direction of employment. After graduation, students can be engaged in marketing promotion, advertising planning, advertising design, layout design, packaging design, shopping mall art, art art, image processing and other design and management work in advertising design companies, visual media companies or divisions, printing company design departments, cultural communication production companies, newspapers and magazines, real estate planning companies, as well as large, medium and small enterprises and public institutions.