How should enterprises do a good job in online marketing?

Step 1: Research and planning.

Step 3: Promote - Get traffic.

Step 4: Conversion.

Kuaiyitui has done a good job in this regard, and has hosted 4 Northeast Internet Conferences in a row, I recommend you to understand.

Now we often see netizens on the Internet asking: how to do enterprise network marketing? How to promote enterprise network marketing?

What kind of solutions do network marketing have, as well as network marketing classic cases, network marketing strategies, how to carry out network marketing and many other issues. In fact, these problems seem to be different, but they are actually the same problem, which shows that netizens are more concerned about the following two issues:

1.Network marketing promotion is a good way to market, but I don't understand it.

2.I want to learn network marketing and promotion, and I hope to find a better way to increase visibility and monetization through the Internet.

According to the explanation in the book "Decryption: Online Marketing Promotion Practices and Traffic Monetization Formula":Is there a "formula method" that takes actual combat as the fundamental purpose, does not need to understand too much network marketing technology, and can spend less or no cost to obtain traffic through the network so as to obtain traffic and traffic monetization?

In fact, these questions of netizens can be explained in one sentence.

In fact, network marketing promotion is based on different products with different marketing channels to achieve good promotion results, and it is not universal. A good product needs good content as the basis for writing, so the product can be classified + the marketing channel is classified + the attractive creation can get a good traffic effect.

There are the following points to do a good job in network marketing:1. Great importance to the relationship with customers. Before online marketing, enterprises need to find their own audiences, find the needs of users through in-depth investigation and analysis, and then carry out accurate marketing promotion with the help of Internet platform channels, so as to improve product conversion rate on the premise of reducing marketing costs;

2. When conducting network marketing and brand promotion, enterprises should carefully collect user data and establish their own consumer user database. Then, through data analysis, the target group is found, and then precise marketing is implemented. In addition, the collection of user data facilitates the maintenance of customer relationships;

3. The most important thing in marketing is the user. Therefore, in network marketing, enterprises should try their best to attract more customers through Internet platforms and channels. Due to the large increase in basic customers, the transaction conversion rate of enterprise products will also increase to a certain extent.

The first step is to understand the product.

Understand the product from five aspects: 1. Business perspective; 2. Customer perspective; 3. Market perspective; 4. The perspective of peers; 5. Your own perspective.

The second step is to locate the user.

Position your own users according to the product, judge the demand points and crowd attributes of the product, and label these groups.

The third step is to disseminate the content.

In the age of the Internet, remember that we are not peddlers of products, we are disseminators and evangelists of the knowledge and culture that products carry.

The fourth step is to create copywriting.

Every product needs a great copywriter to improve the style. You also have to admit how important a good copy is to the sales of a product.

The fifth step is to attract customers.

When we find users and successfully attract them to our WeChat, *** and other marketing tools, we will start to continue to interact with users and continue to release value. What is value? It's useful to the user and solves the problem.

The sixth step is to build a corporate image.

Through a large number of successful cases and in the well-known portal** to create an image, to enhance the credibility and authority of the enterprise!

Step 7: Sort out and optimize the above steps one by one to improve the corresponding capabilities!

Is it difficult to promote enterprise products?

Enterprises want to enhance their popularity, the most effective way to promote products is to dominate the screen, many companies do dominate the screen every day orders like running water, muffled to make a fortune, so, what is the screen?

First of all, let's talk about it, what is dominating the screen?

For example, if you search for how to choose men's skin care products, the page is full of your product or brand information, then your product will dominate the screen.

The general domination screen on the market is to operate dozens or even hundreds of platforms at the same time,According to this method,It takes at least one year or even two years to achieve the whole network domination screen,High cost,And the effect is not good,And now,You only need to operate one platform,Exclusive delivery,Let your products quickly achieve domination!

How can enterprises do online marketing simply and effectively? Combined with my 10 years of marketing experience, the following points are summarized:

1.Promote with the help of hot events.

Through the integration of various resources such as society, enterprises, and users, the promotion of hot events creates news that attracts a large number of users and users, and with the help of news, it attracts the attention of the public, plays a more sensational advertising effect and attention, and achieves the purpose of promotion and communication. Generally speaking, there are two modes of promotion of hot events: 1. Take advantage of the situation; 2. Build momentum.

Event marketing planning, remember to be cautious and moderate. Some companies have a good entry point, but over-rendering will cause the public to have aesthetic fatigue.

2.Vertical**.

Every industry has vertical **, these ** users are single and accurate customers, you can help your products promote and get traffic by posting vertical ** in the form of a ridge.

3.Advertorial promotion.

Good advertorial content will play a very important role in the promotion of brand awareness and reputation. Preparing content is only a step in the process of advertorial promotion, how to make good content presented to the target customers, and let these contents get long-term and sustainable** to a large extent determines the effect of the entire advertorial promotion.

4.Selection of promotion platform.

In addition, the choice of promotion platform is also crucial, and the quality of the platform determines the subsequent promotion effect. A good advertorial platform should have at least the following three characteristics: industry-related, large self-traffic, and high weight.

That's why I only work with media boxes when I promote companies. I chose it, first of all, it is a large platform, the traffic is better, and secondly, there are more ** channels in it than I have seen on other promotion platforms, and there are also many official media, central media, etc., which are very reliable.

So about how to effectively carry out network promotion, share here, if you are interested, you can like it

Enterprise network marketing is a bad system engineering, to do a good job in network marketing, to do a good job in the following four aspects.

1.Clarify the direction, that is, positioning, first think about what kind of profit model you are using to make whose money, and what is the main business? What is the core competitiveness of the company's products? If you understand these questions, you will get twice the result with half the effort by doing network marketing.

2.Tools, this tool does not refer to the computer, but the planning and construction of marketing, the communication bridge between enterprises and customers on the Internet is the first one, and whether it can impress customers determines the conversion of enterprise network marketing.

3.Promotion, the direction is clear, the tools are also available, the next thing you need to do is drainage, whether it is free promotion or paid promotion, you can, but it is recommended to pay for promotion in the early stage, and free promotion is auxiliary. The advantage of this is that you can see the good results of network marketing as soon as possible and increase the confidence of enterprises in the Internet.

4.There are two main parts of network operation, one is built by the network team, such as the network operations manager. Network promotion, networking, art, programs, etc.

There is also the use of online data collection and analysis, which is somewhat similar to digital marketing, in order to use data to drive promotion and product adjustment.

Network marketing is a good way for traditional enterprises to transform and upgrade, and if enterprises want to do a good job in network marketing, they must use systematic thinking to look at network marketing.

How to do a good job in network marketing, please make the following preparations:

1.Network marketing requires a solid team foundation.

2.The construction of enterprise network type and banquet bureau is the only way for enterprise network marketing.

3.The ** without ranking is not only a waste of resources, but also a waste of feelings.

4.Make your message everywhere.

5.Make a complete plan, and all the data speaks.

Network marketing is a process of persistence, continuous improvement and constant adjustment for a long lease period, and for the fledgling network marketing team, it takes a period of time to precipitate. Network marketing is important in persistence, persistence is important in skills, and skills rely on resources.