How to carry out network marketing in the early days of traditional enterprises

There are several main reasons why traditional enterprises should carry out network marketing promotion:

1. There are various network marketing channels.

A large number of customers through the Internet, find a **, shop, view the selling point of the product, through the **, email, QQ and other ways to contact the seller or manufacturer, therefore, it can also be said that network marketing is based on the actual operation of the enterprise, based on the practice and application of network marketing, so as to achieve a certain marketing purpose of marketing activities.

Not only the channels mentioned above, but also enterprises can use e-mail marketing, blog and microblog marketing, online advertising marketing, ** marketing, etc. The diversification of online marketing channels has led to an increase in product turnover.

2. Accelerate the development of enterprises.

Network marketing has become an important means for enterprises to carry out brand promotion and consumer interaction, and various means such as viral marketing, Weibo marketing, forum promotion, and SNS interaction are competing to be staged. Network marketing is not only a revolution of technical means, but also contains a deeper conceptual revolution. Some experts pointed out that the average development rate of many enterprises in China is 20%-30%, and if it continues to be promoted through online marketing, the development speed can be increased by at least 10 percentage points.

3. It accounts for a large proportion of enterprise development strategy.

According to relevant data, in 2012, network marketing began to receive great attention in the marketing strategy of enterprises, the budget of network marketing in the entire marketing budget of the enterprise banquet Chidan has been considerable, in FMCG, IT and other cutting-edge industries, the marketing expenses of the Internet exceeded 50%.

4. Network marketing market demand.

In the Internet era, online marketing has become an important way to promote corporate brands, and has completely become an armed force in the brand competition in the Internet era. Whoever does the best job in network marketing will be able to occupy the market first.

Now the network is becoming more and more popular, the network has reduced the asymmetry of information, people are gradually accustomed to the convenience of the network, and network marketing has become a marketing means that enterprises have to choose. So, how can traditional enterprises quietly do network marketing?

Analyze which marketing channels are suitable for your business.

Don't think that online marketing is just a single content, there are different subdivisions on it. There are special for processing enterprises, there are special for garment enterprises, there are special for machinery and equipment enterprises, and so on. Therefore, if you want to start online marketing, you must first clarify which channels are matched with you to avoid spending money in vain.

Assign personnel dedicated to these channels.

Internet marketing doesn't mean that you just put up an advertisement, it's like hanging a banner. Instead, there should be special personnel to connect with different channels, and through careful screening, select the most suitable channels for the enterprise to promote.

There are a lot of online channels, even if there are many B platforms, and the promotion technology of different enterprises is different, which requires enterprises to arrange a person to dock this work, so as to achieve the expected results most effectively.

Do a good job of service.

There are a lot of things involved in service work, such as whether the advertising you promote is in place, if someone calls through your advertisement or asks you whether you are ready to respond in a timely manner through QQ, Want Want, etc., whether you have a budget when there are promotion activities, whether you can increase **, etc., are all supporting services. Whether the supporting services are done well or not also determines whether your network marketing effect is good or not. For example, when a person arrives at your store, there is a reception and no reception, whether there is a smile or no smile at the reception, and whether he is satisfied or dissatisfied with the reception process, it determines whether he wants you to decide whether to consume or not.