What is the business case and what is it for?

From the definition of planning, it can be seen that business projects are all-encompassing, from major national events to small personal careers, so there are many types and too many to mention. However, from the perspective of enterprises alone, the most common types of business cases are about the following 10; 1. General Business Bridge Pidong 2, Marketing 3, New Product Development 4, Advertising 5, Employee Training 6, Public Relations 7, Sales Promotion 8, Investment Feasibility 9, Annual Business 10, Long-term Enterprise Development Planning.

Hello, I am happy to answer for you, clear answer: how to do a business case: the practice and general format of a business case:

1. The name of the business plan, the name of the business plan must be written specifically and clearly. 2. The planner's name, work unit, and position should be clearly stated. 3. The completion time of the business plan shall be filled in according to the year, month and date of the completion of the business plan.

4. Planning objectives, the objectives of the planning should be specific and clear. 5. The content of the plan, including the reason for the plan, prospect information, problems, and key points of creativity. 6. The budget table and schedule need to make a careful budget for the expenses of the enterprise, draw the first item, and list the expenditure content of the general and sub-headings.

7. The venue required for the implementation of the plan, which venues need to be provided, what kind of venues, and what kind of assistance needs to be provided during the implementation of the project should be explained. 8. Effect, according to the information available, the effect after the implementation of the project. 9. The reference literature and materials are helpful to complete the various reference materials of the project, including newspapers, magazines, books, speeches, internal materials of the enterprise, statistical pulp, survey reports, etc., which need to be listed one by one.

Planning is the use of various methods to actually solve a problem. Planning is the formulation of long-term development plans.

Planning is a kind of systematic engineering that effectively organizes various methods to achieve strategy.

The business plan is to formulate a plan, present it with a plan, and achieve the goal of the method of grinding wisdom; The route to realize the vision, the path to realize the wish; means to an end; The process of changing the outcome.

Planning is to study, develop, and evaluate the occurrence, development, and outcome of a certain thing, and to change the outcome of things by means of careful arrangement, planning, and adjustment, guidance, supervision, and control by means of effective instructions, procedures, and steps.

Definition of Planning (Harvard): Planning is a process that is essentially a rational act that uses brain power, and is a current decision about what will happen in the future, i.e., planning is a pre-decision about what to do, when to do it, how to do it, and who will do it. Planning is a strategic system, which is as large as the development strategy and brand strategy of the enterprise; From marketing management, advertising strategy and marketing management for small enterprises.

1. The planning book is the text book of the goal plan and the guiding light to achieve the goal. Writing a business plan is all about using existing knowledge to develop imagination and achieve the goal as quickly as possible in the reality of available resources. The plan is generally divided into advertising plan, event plan, marketing plan, ** plan, project plan, public relations plan, etc.

2. If the plan is written in words (or words and patterns), it becomes a business plan (or business plan). From the definition of planning, it can be seen that the appearance of Sakura is all-encompassing, and the project imitation is all-encompassing, from major national events to small personal careers, all of which are its categories, so there are many types of halls and too many to mention. However, from the perspective of companies alone, the most common types of business cases are about the following 10; 1. General planning 2, marketing planning 3, new product development planning 4, advertising planning 5, employee training planning 6, public relations planning 7, sales promotion planning 8, investment feasibility planning 9, annual business planning 10, long-term development planning of the enterprise.

Planning is strategy, planning is tactics. For example, my brothers usually say that we plan something, not that we plan something.

Just like marching to war, the general policy is strategy, and the way of execution is war stupidity.

Planning is to make full use of people, money and materials to maximize the benefits of the enterprise from the perspective of the enterprise. Planning is to stand in the perspective of the project, and fully envy the old to make full use of people, money and materials to maximize the benefits of the project.

The plan is to provide a plan designed according to the principle of efficiency for rational decision-making. Risk avoidance and maximization of benefits are the two major functions of planning.

1. Responsibilities of the planning department.

1. Responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning plan, the approval of the activity plan, the completion of the overall planning creativity, design and submission of the company's marketing and promotion projects, and guiding the planning and design of the project, and cooperating with the completion of daily promotion and publicity work;

2. Complete the integration and planning and design of all the company's identification systems, and organize and plan large-scale activities within the company;

3. Responsible for the company's brand promotion and planning, establishing and developing the company's corporate culture, product culture, market culture and management culture;

4. Responsible for formulating and improving the overall marketing planning and specific implementation plan of the company's various Liangqing products, and responsible for completing the development, liaison and coordination of relevant organizations and institutions in product marketing planning;

5. Responsible for the establishment of the chain franchise system, the branding of the visual effect of the franchise store, the operation and management of the franchise store, the development of the first release channel, and the organization and planning of the first event;

6. Improve the business processes of the department's planning work, and do a good job in the division of labor and daily supervision and implementation.

Note: In fact, in a brand-making enterprise, it has become necessary to set up a brand manager.