What is Public Relations How to understand the meaning of public relations?

Definitions are provided below:

Public relations refers to a series of public activities carried out by an organization to improve its relationship with the public, promote the public's awareness, understanding and support for the organization, and achieve the purpose of establishing a good organizational image and promoting commodity sales. It is intended to mean that a social organization, collective, or individual must establish good relations with the various internal and external publics around it.

Public relations is referred to as PR or public relations, which generally refers to the management activities of a social organization to form a two-way communication between itself and the relevant public by means of communication, so that both parties can achieve mutual understanding and mutual adaptation. This definition reflects that public relations is a communication activity as well as a management function.

Public relations refers to the relationship between **, enterprises, social groups or individuals and the public.

The original meaning of public relations is that social organizations, collectives or individuals must establish good relations with various internal and external public members around them. It is a state in which any business or individual is in some kind of public relations state. It is also an activity, when a business enterprise or individual consciously and consciously takes measures to improve and maintain its own public relations status, it is engaged in public relations activities.

The procedure of public relations activities can be divided into four stages: investigation, planning, implementation, and evaluation.

Public relations refers to the social science and management art in which social organizations establish good public relations through the means of information dissemination, so that social organizations can have a good environment for social relations and establish a good image.

Public relations is composed of three elements: subject (social organization), object (public), and means (information dissemination).

Harmony refers to the degree to which a social organization obtains the recognition of the target public, emotional affinity, verbal publicity, and behavioral cooperation in the process of development and operation, and the index that the organization starts from the target public and carries out public relations work.

Public relations is mainly engaged in the consulting, planning, implementation and service management functions of organizational information dissemination, relationship coordination and image management affairs. This includes the success of the organization, the reduction of the impact of organizational failure, the announcement of a change in the grip, and so on. It is similar to the face in traditional Chinese personal relationships.

In the marketing system, public relations is the only tool that a business organization can use to build public trust.

The professional understanding is that public relations is public relations. Generally speaking, the image of a company or a group in the public social environment can be narrowed or expanded to a public figure or even a country, or a coalition of countries, such as the European Union. These groups are an image of individuals that are recognized by everyone on a larger scale.

And such an image is often through the public's various behaviors of these corporate groups, including group behaviors and representative individual behaviors, such as the words and deeds of a leader, reporting, doing various including advertorials, advertising, and even donations, various activities, etc. Including when there is a crisis, such as a crisis of trust, when there is a crisis, the person who does public relations has to react to it and give a countermeasure.

For example, if a company's products have problems, such as some Japanese automobile or electrical appliance manufacturers, the goods sold in Chinese mainland have quality problems, but refuse to give appropriate compensation or implement remedial measures. And there are reports that the same quality problem in the United States, consumers can be well remedied, in this case, the company has a serious public relations crisis, they don't handle things well will lead to negative news and so on.

And the people who deal with these image issues are the publicists.

For another example, a company donates money to the disaster area, or donates money to out-of-school children to build schools, these help and attention to the disadvantaged groups will have a good impact on the image of the enterprise if it is on the **, such a ** effect will even be much better than directly saying that the company's products are much better, than doing a dozen seconds of advertising, and it will not be more expensive than that This behavior is also a public relations behavior.

Modern public relations personnel often work in conjunction with **, reporters, advertising departments, etc., in order to achieve better results. If you find that there is a lot of positive news about a certain company, it is likely that the company's public relations department is very strong, or the reporter receives a lot of kickbacks, such news is called advertorial.