What is a Marketing Major? What exactly is being done?

You need to be extroverted and eloquent, but in fact, you can't learn too many things, and they are all learned from society

Here's what the marketing major does:

1. After graduation, students majoring in marketing can be engaged in marketing and management, teaching, scientific research and closure in enterprises, institutions and departments, and can be engaged in marketing management such as market research, marketing planning, advertising planning, marketing promotion, sales management and other marketing management work in for-profit and non-profit institutions or start their own businesses.

According to a survey report conducted by the Department of Higher Education of the Ministry of Education on the current situation of the cultivation of undergraduate talents in business administration in China's ordinary colleges and universities, among the more than a dozen majors under the category of business administration, employers have the largest demand for marketing professionals, and more than 50% of employers say that they need marketing professionals at the undergraduate level.

3. According to the World Bank's 2006 report, China and the Knowledge Economy: Navigating the Twenty-first Century, most of the future jobs will be created in the informal services, construction, transportation, telecommunications, retail, tourism, and business sectors.

At the same time, small private businesses will become a new growth point for China's economy, and the demand for marketing personnel will continue to increase.

Employment prospects of marketing majors: marketing major is a more practical type of economic management major, in today's gradual improvement of the market economy, for enterprises and companies as independent economic entities, if there are no professional marketing talents, scientific and modern marketing means"Do business", certainly not being able to survive in a competitive market. Marketers are indispensable talents for every business, especially large enterprises.

Marketing majors: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Operations Research, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, etc.

Jobs. 1. Market: market researchers, business data analysts, advertising designers (including graphic designers and advertising editing and production personnel), business modeling personnel (including commercial site selection personnel, feasibility analysis and analysis of enterprise expansion investment projects), commercial big data researchers, user portrait producers;

2. Business: accounting (need to obtain the corresponding qualification certificate), legal affairs (need to obtain the corresponding qualification certificate), corporate consultant (the problem encountered by the enterprise in the operation can ask the marketing personnel how to solve, such as the problem of employee mobility), human resources specialist, customer relationship management specialist, business development specialist, etc.

Marketing, also known as marketing, marketing or marketing, MBA, EMBA and other classic business management courses all include marketing as an important module for the management and education of managers. x0d x0a marketing is the activity, process and system that brings value to customers, customers, partners and society as a whole in creating, communicating, disseminating and exchanging products. It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market.

Marketing falls under the category of specializations in business administration.

Marketing is an undergraduate major in ordinary colleges and universities, with a basic study period of four years, awarding a bachelor's degree in management, which is an interdisciplinary major based on economic science, management science and modern information technology. This major cultivates application-oriented and interdisciplinary professionals who meet the needs of the modern market economy, have humanistic spirit, scientific literacy and integrity quality, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have the ability to discover, analyze and solve practical marketing problems with innovative and entrepreneurial thinking and comprehensive use of relevant knowledge.

Detailed explanation: The core courses that business administration majors need to learn mainly include: management, strategic management, accounting, financial management, organizational behavior, human resource management, marketing, entrepreneurship, corporate governance, operation management, and at the same time, in addition to the use of classroom teaching methods, other teaching methods that focus on cultivating students' abilities and improving students' quality should also be widely adopted, such as seminar-based teaching, problem-oriented and solution-oriented teaching, literature review, research reports, organizing discussions and chairing meetings, Oral presentations and presentations, self-examination and cross-examination assignments.

After graduation, graduates of this major can be engaged in marketing and management, teaching and scientific research in enterprises, institutions and departments, and can also be engaged in marketing management such as market research, marketing planning, advertising planning, marketing promotion, sales management and other marketing management work in for-profit and non-profit institutions or start their own businesses.

Marketing, also known as marketing, marketing, or marketing. The marketing major cultivates senior professionals in the discipline of business administration who have the knowledge and ability of management, economics, law, marketing, etc., and can be engaged in marketing and management, teaching and scientific research in enterprises, institutions and departments. Marketing is not only a function, but also an activity, process and system for an organization to create, communicate, disseminate and deliver customer value for the benefit of itself and its stakeholders, and bring economic value to customers, customers, partners and society as a whole.

1.Marketing mainly refers to the development of business activities and sales behaviors for the market, including market development.

2..Principles of Marketing: including market analysis, marketing concepts, marketing information systems and marketing environment, consumer needs and purchasing behaviors, market segmentation and target market selection, etc.

3.Marketing Practice: It consists of product strategy, pricing strategy, distribution channel strategy, marketing mix strategy, etc.

4.Marketing management: including marketing strategy, planning, organization, and control, etc.

Microeconomics", "Macroeconomics", "Marketing", "Principles of Management", "Consumer Behavior", "Market Research", "Marketing Channels and Logistics Management", "Advertising", "Business Negotiation", "Marketing Organization and Sales Management", "Marketing Planning", "International Marketing", "Brand and Image Strategy", "Marketing Ethics", "Service Marketing", "Network Marketing", etc.

1.Market: market researchers, business data analysts, advertising designers, business modelers, business big data researchers, user portrait makers;

2.Business: Accounting, Legal, Corporate Consultant, Human Resources Specialist, Customer Relationship Management Specialist, Business Development Specialist, etc.

In general, the employment prospects of marketing majors are still very broad, and if you are interested in marketing, you can also continue your studies.

Marketing is an applied discipline that is both a science and an art. It is a comprehensive applied science based on economic science, behavioral science, and modern management theory. The study of enterprise marketing activities centered on satisfying consumer needs and their regularity has the characteristics of the whole process, comprehensiveness and practicality.

It is a compulsory course for management majors, and it is also an important course for humanities, philosophy, social sciences and other majors. In the 30s of the 20th century, marketing science appeared in the United States. After the 50s of the 20th century, marketing in the modern sense.

In 1978, with the development of social economy and market economy, the teaching content of marketing has undergone fundamental changes and purification, and its application field has also expanded from profit organizations to non-profit organizations, from domestic to foreign countries. Today, as a professional basic course, almost all universities in China have opened marketing courses, and its influence and benefits are very extensive.

Marketing Career Prospects.

After graduation, students can work in corporate marketing department, adaptive marketing, planning, market research, import and export business, market research company, business representative of foreign-related business institutions, business secretary and other positions, or engage in marketing planning and advertising planning.

Marketing Learning Courses.

Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, International Market Marketing, Market Research.

Objectives and requirements for marketing training.

This major cultivates senior business administration professionals with knowledge and ability in management, economics, law, marketing, etc., and can be engaged in marketing, management, teaching and scientific research in enterprises, institutions and departments.

Students in this major mainly learn the basic theories and knowledge of marketing and business administration, receive basic training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.

Necessary marketing capabilities.

1.Master the basic theories and knowledge of management, economics and modern marketing;

2.Master the qualitative and quantitative analysis methods of marketing;

3.Strong basic ability in language and writing, interpersonal communication, analysis and solving practical marketing problems;

4.Familiar with China's marketing policies, policies and regulations, and understand the practices and rules of international marketing;

5.Understand the theoretical frontiers and development trends of the discipline;

6.Master the basic methods of literature retrieval and data inquiry, and have certain scientific research and practical work ability.

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